Content Designer

The Cigna Group; United States; On-site; USD 100,000 - 150,000; Full time

Job summary

The Cigna Group is seeking a content designer/UX writer to lead content strategy for digital pharmacy experiences and AI-enabled member journeys. You will simplify complex healthcare concepts, ensure accessibility and compliance, and collaborate with cross-functional teams from concept to launch.

You will help evolve scalable content systems, define taxonomies, and shape AI-powered content patterns, while leveraging AI tools to accelerate creation and maintain high quality across pharmacy

Qualifications

• 5+ years of experience in content design or UX writing for mobile and web apps.
• Well-documented portfolio showing approach to content strategy and improving digital experiences.
• Systems thinker with curiosity as content technologies evolve.
• Experience with AI tools such as Copilot, Claude, Cursor, or similar platforms.
• Interest in shaping AI-powered member experiences and applying content design principles to emerging technologies.
• Strong stakeholder management and collaboration skills.
• Comfortable with ambiguity and balancing multiple initiatives.
• Healthcare, pharmacy, PBM, or regulated industry experience preferred.

Responsibilities

• Partner with product designers to shape pharmacy and benefits workflows from concept through delivery.
• Own content strategy for digital pharmacy experiences and connect messaging across the member journey.
• Simplify complex pharmacy and healthcare concepts into plain language ensuring accessibility, health literacy, and compliance.
• Collaborate with cross-functional teams from concept through launch using customer insights to shape experiences.
• Contribute to scalable content systems and solutions across products and channels.
• Define content structures, taxonomies, and metadata strategies for reuse, personalization, and scalability.
• Evolve content systems for AI-powered and conversational experiences while maintaining quality and trust.
• Shape the future of AI-enabled experiences by defining content patterns and guidance for AI-powered member experiences.
• Use AI tools to accelerate content creation, research synthesis, and workflows while maintaining quality standards.
• Evaluate emerging AI capabilities and share learnings with design teams.
• Identify opportunities to streamline content creation through AI-enabled workflows in pharmacy experiences.

Skills

Content design

UX writing

AI-enabled experiences

Stakeholder management

Tools

Copilot

Claude

Cursor

Job description

• Partner closely with product designers to shape pharmacy and benefits workflows from concept through delivery
• Own content strategy for digital pharmacy experiences and partner with engagement strategists to connect messaging across the member journey
• Simplify complex pharmacy and healthcare concepts into plain language, ensuring experiences meet accessibility, health literacy, and compliance requirements
• Partner with cross-functional teams from concept through launch, using customer insights and research to shape and improve experiences

Contribute to scalable content systems and solutions

• Apply content standards, design system guidance, and messaging frameworks to create consistent experiences across products and channels
• Contribute to content governance, reusable patterns, and content components that scale across pharmacy and healthcare experiences
• Partner with our team to define content structures, taxonomies, and metadata strategies that enable reuse, personalization, and scalability
• Help evolve content systems for AI-powered and conversational experiences while maintaining clarity, accuracy, compliance, and user trust

Shape the future of AI-enabled experiences

• Help define content patterns, conversational experiences, prompts, and guidance for AI-powered member experiences
• Use AI tools to accelerate content creation, research synthesis, and repeatable workflows while maintaining quality standards
• Evaluate and experiment with emerging AI capabilities, sharing learnings and recommendations with the broader design team
• Identify opportunities to streamline content creation through AI-enabled workflows across pharmacy experiences

Education

• 5+ years of experience in content design or UX writing for mobile and web apps
• Has a well-documented portfolio that shows how they approach content strategy, solve complex problems, and improve digital experiences through content design
• Systems thinker who demonstrates curiosity and adaptability as content technologies and digital experiences evolve
• Experience with AI tools, like Copilot, Claude, Cursor, or similar platforms
• Someone who's excited about shaping AI-powered member experiences and applying content design principles to emerging technologies
• Strong stakeholder management and collaboration skills
• Comfortable working in ambiguity and balancing multiple initiatives
• Healthcare, pharmacy, PBM, or regulated industry experience preferred