Content Designer

OpenAI, Inc.; San Francisco (CA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

OpenAI is seeking a Content Designer to join the Content Design team in San Francisco, with a hybrid model of 3 days in the office. You will craft prompts, evaluate AI outputs, and build tools to scale content and messaging across experiences that showcase ChatGPT’s value and engage users.

You’ll collaborate with product, engineering, design, research, and data science to ensure content quality drives user trust and retention, while mentoring others and shaping evaluation criteria across

Qualifications

• 5+ years of experience in content design, content engineering, or a related discipline.
• Hands-on experience developing prompts for shipped generative AI experiences and understanding model capabilities, limitations, and failure patterns.
• Designed and implemented content evaluation frameworks and validated how reliably they assess quality.
• Hands-on experience using code and APIs to build repeatable generation and evaluation workflows, and ability to partner with Engineering.
• Strong writing, editorial judgment, and content strategy skills across product experiences.

Responsibilities

• Shape content strategy for experiences that help people discover ChatGPT’s value, get started, and return to meaningful uses of the product.
• Design, implement, and iterate on prompt frameworks that guide AI-generated product content and messaging.
• Define content quality standards and build evaluation systems, datasets, and reviewer guidance that combine human judgment with automated assessments.
• Shape tools and workflows for generating, reviewing, and improving content across experiments and product experiences.
• Analyze model outputs and evaluation results to diagnose problems and improve content systems as models, products, and user needs evolve.
• Partner with product, engineering, design, research, and data science to connect content quality with user understanding, trust, engagement, and retention.
• Document reusable approaches and coach other Content Designers in developing prompts, defining evaluation criteria, and interpreting results.

Skills

Content design

Prompt engineering

AI evaluation

Editorial judgment

Writing

Cross-functional collaboration

Shipped prompts for AI

Tools

APIs

Code

Prompt frameworks

Job description

About the team

OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity. The ChatGPT team works across research, engineering, product, and design to bring OpenAI’s technology to the world. We serve a diverse audience of users who are already using ChatGPT daily in their lives and work.

We seek to learn from deployment and distribute the benefits of AI, while ensuring that this powerful tool is used responsibly and safely. Safety is more important to us than unfettered growth.

About the role

We’re looking for a Content Designer to join OpenAI’s Content Design team, bringing deep expertise in prompt engineering and AI evaluation alongside strong content design craft and product judgment.

You’ll combine editorial judgment, product strategy, and technical implementation to build prompts, evaluations, and tools that help us create and improve content and messaging at scale. Your primary focus will be experiences that help people discover ChatGPT’s value, get started, and stay engaged—including notifications—with contributions to broader Content Design work as team needs evolve.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Shape content strategy for experiences that help people discover ChatGPT’s value, get started, and return to meaningful uses of the product.

• Design, implement, and iterate on prompt frameworks that guide AI-generated product content and messaging.

• Define content quality standards and build evaluation systems, datasets, and reviewer guidance that combine human judgment with automated assessments.

• Shape tools and workflows for generating, reviewing, and improving content across experiments and product experiences.

• Analyze model outputs and evaluation results to diagnose problems and improve content systems as models, products, and user needs evolve.

• Partner with product, engineering, design, research, and data science to connect content quality with user understanding, trust, engagement, and retention.

• Document reusable approaches and coach other Content Designers in developing prompts, defining evaluation criteria, and interpreting results.

You might thrive in this role if you:

• Bring 5+ years of experience in content design, content engineering, or a related discipline, with a track record of delivering work across complex product areas.

• Have hands‑on experience developing prompts for shipped generative AI experiences and understand model capabilities, limitations, and failure patterns.

• Have designed and implemented content evaluation frameworks—and validated how reliably they assess quality.

• Have hands‑on experience using code and APIs to build repeatable generation and evaluation workflows, and can partner with Engineering to integrate them into production.

• Bring strong writing, editorial judgment, and content strategy skills that you can apply across product experiences.

• Can turn qualitative and quantitative evidence into clear recommendations and demonstrate how your work improved content quality, team effectiveness, or product outcomes.

• Collaborate effectively across technical and nontechnical teams, bringing structure and clarity to ambiguous problems and evolving requirements.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Aff…Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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