Content Creator and Strategist

ThirdLove; San Francisco (CA); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive salary + equity

Paid parental leave

Flex time off

Discounted and free products

Job summary

ThirdLove, based in San Francisco, is seeking a Social Media Creator who will be responsible for all content creation, editing, and community management on platforms like Instagram and TikTok. This role requires a mix of creativity and analytics, as you’ll work closely with our marketing team to bring our brand identity to life.

The ideal candidate will have 5-10 years of experience in digital marketing, strong video production skills, and a passion for engaging with online communities. ThirdLove offers competitive compensation, equity, and a commitment to diversity.

Qualifications

• 5-10 years of experience in social media execution or digital marketing.
• Strong video shooting and editing skills.
• Experience managing creative teams.

Responsibilities

• Develop and produce content for IG, TikTok, and YouTube.
• Manage day-to-day social channel activities.
• Track and report on social media performance.

Skills

Video editing

Social media analytics

Content creation

Storytelling

Community management

Tools

Nectar

Dash Hudson

Figma

Job description

For too long, the bra industry was stuck in outdated ideas, forcing women to choose between feeling sexy or comfortable. So in 2013, Heidi Zak and Ra’el Cohen created Thirdlove–a third, better option designed to help women look and feel their best.

Prioritizing real-world fit over outdated standards, Thirdlove disrupted the industry by inventing half-cup sizes and the Fitting Room® quiz. The result was a more precise fit that offered comfort without sacrificing style. Today, Thirdlove remains an innovative design‑led brand, handling everything from R&D to the supply chain in-house to get every detail just right.

How We Work

Our culture is inclusive, collaborative, fast‑paced, and data‑driven. We’ve been certified as a Great Place to Work® for four consecutive years, based on feedback from our own team. If you want to make an impact while propelling your career forward, we’d love to hear from you.

What We Are Looking For

You are the creator. The strategist, sometimes the shooter, the editor, the one hitting “post” You own how ThirdLove shows up across organic social platforms — not in support of someone else’s vision, but as the architect of it. You'll be in the room when an idea surfaces at 9 am and have a first cut ready by 3 pm. You'll work alongside our marketing team, creative director, and founders to build a social voice that’s unapologetic, craveable, and real. Your eye is your most important tool — you know premium when you see it, and you know when something isn’t there yet. You’re fluent in social platform strategy, analytics, and AI. Eager to own and drive our fast growing accounts; responsible for the operational execution and performance tracking of Thirdlove’s social media channels, ensuring content is published accurately, reporting is maintained, and performance insights are surfaced to the internal team. Developing/finessing existing social workflows using AI and platform efficiencies. Will lead content strategy/creative development, and community engagement will focus on executional support, reporting, and system maintenance.

What You Will Own And How You Will Make A Difference

This is a hands‑on, creator‑first role for someone who has an eye like no other. They shoot, edit and post regularly and they are excited to shape the social presence of a fast growing brand. They will work closely with all channels, manage our Sr. Video editor and be a duo that fosters creativity and designs exceptional content for the brand’s identity.

• Develop and produce videos for IG, IG Stores, TikTok, YouTube, etc.
• Work closely with our creative team and marketing partners to understand what content is produced versus what’s needed.
• Study and understand the brand’s identity, voice/values and decouple your identity from the brand, but have a pulse on what the brand would like/speak to work and want.
• Build and manage the content calendar across IG, TikTok, and other social platforms ensuring alignment with campaigns, launches and brand identity.
• Source and brief photo and video content for the grids, ensuring it’s elevated, polished and brand‑right with the alignment of copy/tone.
• Lead day‑to‑day management of social channels, including publishing content, community engagement and DMs.
• Work closely with CX team to find synergy and alignment across customer curiosity and FAQS.
• Respond, repost, comment and meme in real time, infusing the voice into cultural conversations.
• Track and surface great UGC in partnership with marketing that can be reshared or amplified across our channels.
• Stay plugged into online culture and trends—knowing when to jump on one, remix it or start your own, awareness of notable shifts in the social landscape.

What You’ll Own

• All Instagram and TikTok content creation, editing, posting, and community management.
• Office/UGC/Editorial‑style video shoots in the office, around the city, etc.
• Graphic and motion assets for social in tandem with Sr. video editor.
• Participation in retailer launch content (new innovations, new retailer wins) alongside creative and marketing team.
• Reporting, responding to community and working with AI tools to help measure success and determine opportunities.
• Be open and curious about platforms that can help you for reporting for data accuracy (e.g., Nectar for scheduling and publishing, sourcing AI tools for engagement and analytics).
• Support execution of operational initiatives such as giveaways and boosting consistency.
• Maintain quality control across captions, tagging, links, and publishing cadence.
• Utilize internal software/processes like social asset organization in Canto.

You Have

• 5‑10 years of experience in social media execution, content operations, or digital marketing, either for a brand or a personal channel that represents traction and brand identity.
• Strong creation skills, understanding of video skills, and comfortable shooting, editing, voice‑over and production from ideation to execution.
• Hands‑on experience with social media analytics and reporting tools (Nectar, Dash Hudson, Emplifi, or similar).
• You’re a great storyteller with sharp/premium aesthetics—and you know when to break the rules for impact.
• You bring high energy and a clear creative point of view.
• You think in communities, not just followers. You have a pulse on our competitors and deeply care about how brands interact with people.
• You are not afraid of AI and ready to use it as a resource. Understanding how it can help your platforms grow, automate and interact with your work to help it succeed.
• Experience in managing other creatives, take deadlines seriously and understand the briefing process, where you can come in with a POV.
• Design and Figma experience is a plus.
• Familiarity with native social platform analytics.

ThirdLove Offers You

• Competitive salary + equity
• Paid parental leave
• Flex time off
• Discounted and free products

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E‑Verify employer and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. For more information please visit E‑Verify.

ThirdLove is an equal opportunity employer. We consider all qualified applicants, including those with arrest or conviction records, consistent with applicable law — including the San Francisco and Los Angeles City and County Fair Chance Ordinances and the California Fair Chance Act.

Compensation

75‑100K annual base compensation