Content Creator

Hollylist; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

PTO

Hybrid schedule

Job summary

Relatable in New York City is hiring a Content Creator to produce a high volume of short-form video and static posts across multiple brands. You will concept, script, shoot, and edit content that resonates, aiming for virality and audience engagement.

You will move fast, adapt to trends, and collaborate with Brand, Social, Paid, Influencer, and Creative teams. A portfolio showing strong comedy and a track record of timely content is required.

Qualifications

• 2–4 years creating short-form social content for a brand or agency preferred.
• A portfolio or social handle with great engagement that makes us laugh.
• Strong comedic instincts: timing, writing, and knowing when a joke has run its course.
• Comfort appearing and speaking on camera and comfort directing others.
• Proficiency in CapCut, Adobe Premiere Pro, or similar editing tools, plus confidence shooting on a phone or camera.
• Fluency in internet culture and platform trends, including the difference between a trend and a trend that's already over.
• Ability to take feedback, cut your favorite joke if it isn't working, and still make deadlines.
• Organization and speed to manage multiple brands and a steady stream of content each week.

Responsibilities

• Concept, script, shoot, and edit a high volume of short-form video and static posts for all social media platforms.
• Spot trends, memes, new formats, and viral sounds early, then translate them into on-brand content within hours, not weeks.
• Appear on camera with ease and direct coworkers, talent, and the occasional plush animals.
• Write hooks, captions, and on-screen copy that match each brand's voice, from party-game chaos to cozy and comforting family-friendly content.
• Partner with Brand, Social, Paid, Influencer, TikTok Shop, and Creative teams to bring product launches and campaigns to life on social.
• Submit high volume of content for feedback, making note of all feedback and applying those learnings to future concepts.
• Review performance data regularly, learn what lands, and adjust the next round of content accordingly.
• Work with the team to keep raw footage, final files, and published content organized so the team can find and reuse assets as needed.
• Pitch new series, formats, and recurring bits to build an audience over time.

Skills

Video creation

On-camera presence

Writing hooks

Trend spotting

Brand voice

Tools

CapCut

Adobe Premiere Pro

Job description

NYC (SOHO) - Hybrid Role - In office 2x per week - Wed / Thurs

A must - Include your portfolio link at the top of your resume

Scroll to the bottom to read more about Relatable

Compensation - 70 - 80 k annual salary plus bonus

The Role

We're hiring a scrappy Content Creator who can create a high volume (30 plus videos per week) of funny, authentic, fall-out-of-your-chair-worthy content. You'll concept, script, shoot, and edit short-form video and static content across our brands, turning our products into content people actually want to watch and send to a friend. You'll move fast, work on a high volume of content, and help define what Relatable sounds like online across all brands.

What You'll Do

• Concept, script, shoot, and edit a high volume of short-form video and static posts for all social media platforms
• Spot trends, memes, new formats, and viral sounds early, then translate them into on-brand content within hours, not weeks
• Appear on camera with ease and direct coworkers, talent, and the occasional plush animals
• Write hooks, captions, and on-screen copy that match each brand's voice, from party-game chaos to cozy and comforting family-friendly content
• Partner with Brand, Social, Paid, Influencer, TikTok Shop, and Creative teams to bring product launches and campaigns to life on social
• Submit high volume of content for feedback, making note of all feedback and applying those learnings to future concepts
• Review performance data regularly, learn what lands, and adjust the next round of content accordingly
• Work with the team to keep raw footage, final files, and published content organized so the team can find and reuse assets as needed
• Pitch new series, formats, and recurring bits to build an audience over time

What You Bring

• 2-4 years creating short-form social content for a brand or agency preferred
• A portfolio or social handle with great enagement that makes us laugh
• Strong comedic instincts: timing, writing, and knowing when a joke has run its course
• Comfort appearing and speaking on camera and comfort directing others
• Proficiency in CapCut, Adobe Premiere Pro, or similar editing tools, plus confidence shooting on a phone or camera
• Fluency in internet culture and platform trends, including the difference between a trend and a trend that's already over
• Ability to take feedback, cut your favorite joke if it isn't working, and still make deadlines
• Organization and speed to manage multiple brands and a steady stream of content each week
• Hard-working roll-up-your sleeves mentality, and willingness to help other teams as needed, even if it's outside of your job description

Bonus Points

• Improv, sketch, or stand-up experience
• Motion graphics, animation, or stop-motion skills
• Experience in games, toys, or consumer products
• A personal account with a following, or a video that went further than you expected

About Relatable

Relatable is the company behind What Do You Meme?, Hugimals World, Emotional Support Pals, Happy Helpers, and HAK. We make games, plush, and products that bring people together, usually while they're laughing. Our products live in major retailers around the world, and our content lives on the phones of millions of people who think they found us by accident.

We take fun seriously. We just don't take ourselves seriously.

Why Relatable

• Your work reaches a real audience across multiple brands, fast
• A hybrid schedule with an office at 625 Broadway in Manhattan
• A team that will laugh at your jokes, and tell you honestly when they don't land
• [Benefits summary: medical, dental, vision, 401(k), PTO, and other perks]