Social Media Video Producer

4LegsGood; Detroit (MI); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401(k) with employer contribution

Hybrid work setup

Flexible PTO

Job summary

4LegsGood, a Detroit-based growth and creative studio, seeks a hands-on creator to shape social content across brands. You’ll concept, shoot, edit, and refine videos, captions, and scripts with an editor’s eye for craft and strategy.

You’ll collaborate with strategists and designers while owning the end-to-end content cycle. You’ll be a maker who stays ahead of platform trends, writes clearly, and thrives with autonomy in a fast-paced, collaborative environment.

Qualifications

• Ability to turn briefs into short-form content for multiple brands.

Responsibilities

• Concept and develop creative ideas for social content across reels and TikTok formats.
• Shoot content with intention using phone video, focusing on lighting and composition.
• Edit quickly to produce polished, platform-ready assets while keeping brand voice consistent.
• Write captions and scripts with personality and clarity.
• Track platform trends and propose data-informed content strategies.
• Publish and schedule posts using Sprout Social or Meta, manage calendars and deadlines.
• Collaborate with creators and internal teams, assist with sourcing and briefs.

Skills

Concepting

Shooting on phone

Video editing

Copywriting

Trend awareness

Collaboration

Organization

Tools

CapCut

Adobe Premiere

InShot

Sprout Social

Meta Business Suite

Job description

TL;DR

If you actually enjoy making social content — the concepting, the shooting, the editing, the refinement — this role will make sense to you. We're looking for someone who thinks in ideas, moves quickly, and can shape short-form content that's intentional, culturally fluent, and creatively interesting. You'll work across multiple brands at 4LegsGood, translating strategy into content pet people actually watch.

WHAT WE'RE BUILDING

4LegsGood is a Detroit-based growth and creative studio dedicated to pet brands. We believe creative-led performance is the engine of modern brand growth. Strategy, storytelling, and execution aren't separate functions here — they're one integrated system. We work with ambitious brands that want to show up online in the very busy pet space with clarity, intelligence, and creative intent. No jargon, no filler, no performative cleverness. Just work that works.

WHERE THIS ROLE FITS IN

You're the maker. You're the person who takes a brief, a brand idea, or a loose concept and turns it into content that moves. You'll own the full cycle: concepting, shooting, editing, writing, refining. Your work feeds our growth system — content that performs is content that's rooted in strategy and executed with craft. You'll collaborate with strategists, designers, and account leads, but you'll have real creative autonomy over how ideas come to life on screen.

WHAT YOU'LL DO

Concept and develop creative ideas for social content across mediums: Pitch Reels, TikToks, and other formats that feel native to the platform and true to the brand. Turn abstract strategy into concrete creative in video, meme, and other graphic formats.

• Shoot content with intention: Capture video during planned shoots and spontaneous moments. Composition matters. Lighting matters. You know how to make a phone camera do real work.
• Edit quickly and cleanly: Use CapCut, Adobe Premiere, InShot, or native tools to shape raw footage into polished, platform-ready assets. Maintain visual and tonal consistency across brands.
• Write like a human: Craft captions, hooks, and scripts that have personality and clarity. Help define and protect brand voice across platforms. Translate ideas into language that connects.
• Track what's actually happening online: Stay plugged into platform behaviors, format shifts, and cultural moments. Identify trends worth pursuing — not just the loudest ones. Bring recommendations grounded in strategy, not novelty.
• Execute light social publishing: Upload and schedule posts using Sprout Social, Meta Business Suite, or native tools. Maintain content calendars and stay ahead of deadlines without drama. Spearhead real-time posting and engagement during some events.
• Collaborate with creators and internal teams: Assist with creator sourcing and briefing. Join brainstorms with strategists and designers. Support on-site or in-studio shoots when needed.

WHAT MAKES YOU GREAT AT THIS

You're a maker.

You're a maker.

You genuinely enjoy the craft — filming, editing, experimenting, refining. You have experience shooting thoughtfully on your phone and have a visual or editorial background (photography, journalism, design, motion, video).

You’re digitally native.

You’re digitally native.

You’re a social media consumer and producer. You’re on top of the latest trends, watching brands and creators that are driving the social conversation. You understand how Instagram, TikTok, and Shorts actually work — not in theory, but in practice. You know what performs and why, and you know how to make content that takes full advantage of the rapidly evolving social landscape.

You communicate clearly.

You communicate clearly.

You write well, ask questions early, and give context without being prompted. You don't wait until the last minute to clarify something.

You're organized without making it a personality.

You're organized without making it a personality.

You can juggle multiple brands, calendars, and deadlines without losing track or making noise about it.

You're collaborative and independent.

You're collaborative and independent.

You enjoy working with smart people, but you don't need hand-holding. You can take a brief and run.

You're local-ish.

You're local-ish.

We'd love someone in Metro Detroit who can join for shoots when needed. Remote won't work for this one.

Bonus

Familiarity with pet or lifestyle brands. Comfort giving light direction to on-camera talent.

WHAT IT'S LIKE HERE

We move quickly, but we don't confuse speed with sloppiness. There will be fast turnarounds, shifting priorities, and days where you touch several brands. But you'll also have real creative latitude, the chance to test ideas, and the satisfaction of seeing your work go live often.

We care about craft and clarity. We don't hide the ball. We solve problems together, then go build things. We give people autonomy and expect them to use it. If you bring curiosity and follow-through, you'll fit.

THE PRACTICAL STUFF

Health, dental, and vision coverage. 401(k) with employer contribution. Hybrid work setup. Flexible PTO. A team that takes the work seriously but not themselves.