Content Creator

Topo Designs; Denver (CO); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with match

Mental health allowance

Flexible Time Off

Volunteer days

Product allowance

Product discount

Job summary

Topo Designs LLC. is seeking an in-house UGC Content Creator to produce scroll-stopping phone-shot content for bags and apparel. You will concept, shoot, edit and iterate short-form video and photo built for performance, collaborating with the Senior Paid Media Manager to translate ad data into new hooks and variations.

You’ll also supply organic channel briefs to the Social & Community Manager, and maintain a clean content library while staying current on platform trends and best practices.

Qualifications

• 3+ years creating short-form video content with a UGC portfolio.
• Bachelor’s degree in related field preferred.
• Proven experience creating content for paid social (Meta, TikTok) with measurable results.
• Understanding how creative drives hook rate, hold rate, CTR, CVR, CPA and ROAS.
• Strong editing skills in CapCut, Edits, Premiere, Final Cut or similar.
• Comfortable shooting on your own, phone-first, and on camera when needed.
• DTC ecommerce experience preferred; outdoor, travel, bags or apparel strongly preferred.

Responsibilities

• Paid social creative (about 70% of time): Create UGC-style, testimonial, product demo and lifestyle content for Meta, TikTok, Pinterest and YouTube ads.
• Produce multiple variations of each concept to test hooks, angles, messaging and CTAs.
• Partner with the Senior Paid Media Manager on a weekly test plan and read results together.
• Iterate fast on winning formats and build repeatable, scalable templates.
• Optimize every asset for hook rate, hold rate, CTR and conversion.
• Organic content (about 30% of time): Create posts, reels and stories from briefs written by the Social Media & Community Manager.
• Capture behind-the-scenes, team and product drop content.
• Direct and shoot phone-style content at all lifestyle and studio photoshoots for behind the scenes, fit check and brand storytelling content with on-set talent.
• Content operations: Maintain an organized, searchable content library with version tracking.
• Coordinate with the creative team so UGC-style work complements brand campaign content.
• Stay current on platform trends, creator best practices and new ad formats.

Skills

Hooks & angles

Editing on-phone

Test-and-learn mindset

On-camera presence

Product storytelling

Organization

Speed of production

Education

Bachelor’s degree preferred

Tools

CapCut

Edits

Premiere Pro

Final Cut Pro

Job description

Description

Topo Designs is looking for an in-house UGC Content Creator to make the scroll-stopping, phone-shot content that sells our bags and apparel. Think travel pack-outs, airport carry-on tests, fit checks and product deep dives.

You’ll concept, shoot, edit and iterate short-form video and photo built for performance. Paid social is your first customer: you’ll work with our Senior Paid Media Manager to turn ad data into new hooks, angles and variations, then do it again next week. You’ll also feed our organic channels through briefs from the Social & Community Manager.

Experience & Education Requirements

• 3+ years creating short-form video content, with a portfolio of UGC-style work
• Bachelor’s degree in related field preferred
• Proven experience making content for paid social (Meta, TikTok), with results you can point to
• Working knowledge of how creative drives hook rate, hold rate, CTR, CVR, CPA and ROAS
• Strong editing skills in CapCut, Edits, Premiere, Final Cut or similar
• Comfortable shooting on your own, phone-first, and on camera when needed
• DTC ecommerce experience preferred; outdoor, travel, bags or apparel strongly preferred

Skills & Qualifications

• Hooks and angles: Can turn one product brief into 5-10 distinct concepts
• Native editing: Edits for each platform's format, pacing, captions and sound
• Test-and-learn mindset: Reads performance data, kills losers fast, scales winners
• On-camera ease: Natural in front of the lens, and good at directing friends, staff and customers
• Product storytelling: Makes features (pockets, materials, carry-on fit) feel useful and real
• Organization: Keeps a clean, tagged content library and version tracking
• Speed: Ships multiple finished assets every week without losing quality

Key Responsibilities

Paid social creative (about 70% of time)

• Create UGC-style, testimonial, product demo and lifestyle content for Meta, TikTok, Pinterest and YouTube ads
• Produce multiple variations of each concept to test hooks, angles, messaging and CTAs
• Partner with the Senior Paid Media Manager on a weekly test plan and read results together
• Iterate fast on winning formats and build repeatable, scalable templates
• Optimize every asset for hook rate, hold rate, CTR and conversion

Organic content (about 30% of time)

• Create posts, reels and stories from briefs written by the Social Media & Community Manager
• Capture behind-the-scenes, team and product drop content
• Direct and shoot phone-style content at all lifestyle and studio photoshoots for behind the scenes, fit check and brand storytelling content with on-set talent.

Content operations

• Maintain an organized, searchable content library with version tracking
• Coordinate with the creative team so UGC-style work complements brand campaign content
• Stay current on platform trends, creator best practices and new ad formats

Benefits include medical, dental, vision, 401k with a match, an annual activity and mental health allowance, Flexible Time Off, paid volunteer days and a generous product allowance and discount.