Content + Communications Manager (10 month)

Sierra-at-Tahoe Resort; South Lake Tahoe (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Season pass and free lift tickets

Paid time off

Summer time-off flexibility

Job summary

Sierra-at-Tahoe Resort is seeking a creative and organized marketer in the mountains to bring the Sierra voice to life across digital, social, and guest communications. You will blend content production with brand execution, turning strategy into messaging, social content, collateral and campaigns.

Ideal candidates are expert skiers/snowboarders with strong storytelling, design and social media expertise, plus experience directing visuals and managing budgets.

Qualifications

• Expert/advanced skier or snowboarder.
• Strong copywriting and storytelling skills.
• Mid-level graphic design using Adobe Creative Suite.
• Experience managing social media channels and content strategy.
• Excellent communication and project management skills.

Responsibilities

• Translate the resort brand strategy into clear content and campaigns.
• Write copy across social, ads, email, website updates and guest comms.
• Develop messaging frameworks for products, events and passes.
• Manage Content Coordinator and content calendar.
• Direct photo/video shoots with athletes, contractors and staff.
• Own daily posting across Instagram, Facebook, X, TikTok and more.
• Draft press materials and coordinate media assets.
• Assist with marketing promotions, collateral and signage.

Skills

Storytelling

Copywriting

Graphic design

Social media strategy

Project management

Communication

Photography/video

Athlete/ambassador programs

Budget management

Independent work

Tools

Adobe Creative Suite

Job description

Join our 80th year celebration with the Mountain that Raises You!

Sierra-at-Tahoe is looking for a creative and organized marketer with strong storytelling, copywriting and design skills to help bring the Sierra voice to life across digital, social and guest communication channels. This role blends content production with brand execution, turning the resort’s strategic direction into compelling messaging, social content, collateral and campaigns.

Duties and Responsibilities are (but not limited to):

Brand + Messaging

• Translate the resort’s brand strategy and tone into clear, engaging content and campaigns
• Develop messaging frameworks for products, events, pass sales and resort initiatives
• Write copy across social, ads, email, website updates, press materials and guest communications
• Maintain brand consistency and update brand templates and creative assets
• Manage two Snow Reporters, ensuring timely and accurate daily snow reports and guest communications

Content Creation + Creative Direction

• Manage Content Coordinator, assigning and approving content created
• Develop and manage the content calendar for marketing and guest communications
• Concept and direct photo and video shoots, working with athletes, contractors and internal staff
• Serve as primary in-house designer for social graphics, ads, posters and creative materials
• Manage creative templates, brand asset libraries and visual guidelines

Social Media

• Own daily posting and monitoring across Instagram, Facebook, X, TikTok and more
• Write captions, schedule posts and maintain platform-specific best practices
• Monitor comments, messages and trends to maintain community engagement
• Track analytics and prepare monthly performance reports with insights
• Partner with the Content Coordinator for content capture and fast-turnaround needs

Public Relations + Communications Support

• In collaboration with the Director of Sales and Marketing, draft press releases, media advisories, talking points and reactive statements
• Support inbound media inquiries and coordinate assets such as photos, b-roll and information
• Plan and oversee the execution of media and influencer visits
• Maintain press kits, templates and media-ready content
• Draft initial crisis communications messaging for review by leadership
• Provide direction and expectations for the Sierra Athlete Program
• Develop content plans, deliverable, and story concepts with athlete partners
• Review athlete content for quality, brand alignment and creative fit
• Collaborate with the Content Coordinator on scheduling and logistics

Other Duties

• Assist with marketing promotions, sales efforts and creative needs across the resort and occasionally in town / in the Bay Area
• Support collateral, signage and template design as needed
• Participate in on-mountain shoots and storytelling moments
• Project management via Wrike or similar tools

IDEAL CANDIDATE

• Expert / advanced skier or snowboarder
• Strong copywriting and storytelling skills
• Creative eye with the ability to concept and direct visual content
• Mid-level graphic design ability using Adobe Creative Suite
• Experience managing social media channels and content strategy
• Ability to provide clear and actionable creative direction
• Excellent communication and project management skills
• High attention to detail and ability to juggle multiple priorities
• Comfortable working independently while aligning with brand strategy
• Familiarity with the ski or outdoor industry a plus
• Strong interpersonal skills and ability to work cross-functionally
• Experience managing a budget
• Have strong photography or video skills
• Have experience with athlete or ambassador programs
• Season pass and free lift tickets
• Paid time off
• 10-month role which means some extra time off in the Summer to enjoy Lake Tahoe or travel!

Work Location: At the mountain with slope-side ride breaks!