Content and Social Media Manager

Happy Being; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Happy Being is looking for a Creator & Social Media Manager to help build the creator community and social presence that will bring our mission to life.

We're a fast-growing beverage brand creating science-backed drinks designed to help calm everyday inflammation. This hands-on role owns our creator program and our owned social channels, developing content, managing partnerships, and growing authentic engagement across Instagram and TikTok.

Qualifications

• 3–5+ years of experience in social media, influencer marketing, or creator management.
• Deep fluency in Instagram and TikTok culture and content performance.

Responsibilities

• Own our creator program end-to-end — sourcing, outreach, gifting, briefs, relationships, and performance tracking.
• Manage day-to-day relationships with creator partners and agencies.
• Build a community of Happy Being advocates through authentic UGC and engagement.
• Plan, create, and execute social content across our socials, especially Instagram and TikTok.
• Develop content that educates, inspires, and stops the scroll.
• Write captions, briefs, and creative direction that bring the Happy Being voice to life.
• Track social and creator performance to continuously improve what we do.

Skills

Social media management

Influencer marketing

Content creation

Copywriting

Relationship building

Job description

Happy Being is looking for a Creator & Social Media Manager to help build the creator community and social presence that will bring our mission to life.

We're a fast-growing beverage brand creating delicious, science-backed drinks designed to help calm everyday inflammation. As we continue to grow, we're looking for someone who can bring our brand to life through creators, community, and social content — building authentic connections with the people who love what we do.

This is a hands-on role where you'll own two of our biggest organic growth engines: our creator program and our owned social channels. You'll find and build relationships with creators, develop compelling content, manage partnerships, and create a social presence that feels unmistakably Happy Being — clear, playful, and smart.

What you'll do:

• Own our creator program end-to-end — sourcing, outreach, gifting, briefs, relationships, and performance tracking
• Manage day-to-day relationships with creator partners and agencies
• Build a community of passionate Happy Being advocates through authentic UGC and engagement
• Plan, create, and execute social content across our socials, especially Instagram and TikTok
• Develop content that educates, inspires, and makes people stop scrolling
• Write captions, briefs, and creative direction that bring the Happy Being voice to life
• Track social and creator performance to continuously improve what we do

We're looking for someone who:

• Has 3–5+ years of experience in social media, influencer marketing, or creator management
• Is deeply fluent in Instagram and TikTok culture and understands what makes content perform
• Has experience managing creators, agencies, or gifting programs
• Is a strong writer, relationship-builder, and organized self-starter
• Has a great eye for content and knows the difference between good and great
• Thrives in a fast-moving environment where you can build and improve processes along the way

Experience in CPG, wellness, food & beverage, subscription brands, ShopMy, or affiliate programs is a plus.

At Happy Being, we believe growth happens when real people genuinely love a brand. This role is at the center of making that happen — through creators who believe in our mission, a community that feels connected, and content that inspires people to choose a happier way to live well.

*Please see complete job description HERE: https://drive.google.com/file/d/1F0DCweksWEY8e-L5pbdhBOMr_hwAyHEi/view?usp=sharing