The role of the Content & Communications Specialist is a mid-level position. This role will develop, write, and manage compelling and user-focused content across multiple platforms. This cross-functional role supports product launches, customer communications, user education, and marketing campaigns, serving as a liaison across departments to ensure clarity, consistency, and alignment with Avant’s mission.
Responsibilities
- Develop and execute a content strategy that supports product roadmaps, marketing goals, and organizational messaging
- Develop and own the overall communications and marketing content calendar, ensuring messaging is proactively mapped to a strategic internal and external communication plan
- Create and maintain a variety of content types, including, but not limited to, product guides, policy documents, FAQs, website copy, blog posts, infographics, email communications, white papers, video scripts, social media, case studies, and slide decks
- Translate complex product or policy details into clear, user-friendly language tailored to educators, learners, partners, and internal stakeholders
- Website Management
- Optimize and update website content, ensuring consistency across all Avant sites for clarity.
- Manage basic website content updates to ensure consistency, accuracy, and alignment with brand and UX standards
- Collaborate with Web/UX/UI Developer to improve web usability and content presentation
- Product Documentation & Education
- Partner with Project, Engineering, Support, Sales, and Professional Learning teams to create and maintain comprehensive and intuitive product and service documentation, including test taker video guides, proctoring guides (checklists, scripts, tutorials), and implementation guides.
- Ensure all user-facing instructional content is accurate and updated in coordination with product updates and releases.
- Marketing & Communications
- Support marketing campaigns through high-impact content for emails, social media, landing pages, presentations, sales collateral and other assets as needed.
- Generate communications plans and draft communications for customer-facing product updates and policy changes.
- Collaborate with Marketing Coordinator to identify and engage customer evangelists for testimonials, interviews, podcast episodes, and case studies. Aid in the development of those resources.
- Assist in creating marketing presentations (e.g., Google Slides presentations) and materials for the sales and professional learning teams.
- Support the creation of engaging video assets for product tutorials and promotional purposes.
- Work closely with Graphic Designer and VP of Marketing to ensure brand alignment and consistency across all communications and content.
- Maintain and update the Crisis Communications plan and templates as needed.
- Cross-functional Collaboration
- Serve as a central point of contact for content and communications needs across different teams.
- Gather feedback from internal teams and external users to continuously improve content quality and effectiveness.
- Manage the internal communication channels (e.g., internal newsletters, intranet updates) to ensure company-wide alignment on product, policy, and brand messaging.
- Editing & Proofreading
- Rigorously edit and proofread all content to ensure grammatical accuracy, consistency in style and tone, and adherence to company standards.
- Review and update existing content to maintain accuracy and relevance.
- Own and maintain the Avant brand style guide and voice/tone guidelines, ensuring consistent application across all internal and external communication channels.
Qualifications
- Exceptional English writing, editing, and proofreading skills for various formats and audiences.
- Ability to distill technical and policy-heavy topics into simple, clear, and engaging language.
- Proven experience in developing and executing communication strategies that drive measurable engagement and alignment.
- Familiarity with tools such as Canva, Google Slides, and basic graphic design for presentations.
- Familiarity with email marketing and internal communications platforms (e.g., HubSpot, Slack/intranet tools) for targeted and mass communication deployment.
- Strong organizational and project management skills; ability to manage multiple requests and deadlines.
- Collaborative mindset with experience working across departments (Project, Engineering, Support, Marketing, Sales) and in remote team environments. Demonstrated ability to manage communication expectations with senior leadership and diverse internal stakeholders.
- Must be comfortable communicating and/or creating content for a multilingual/multicultural audience.
- Bachelor’s degree in Marketing, Communications, English, Linguistics, Journalism, Technical Writing, or related field.
- 3–5+ years of experience in content creation, communications, or technical writing—preferably in education or technology.