Content and Brand Marketer

SCALIS; Franklin (VA); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k) matching

Cell phone stipend

Internet stipend

PTO 20 days

Holidays & maternity leave

Life insurance

Long-term disability insurance

Team-building events

Job summary

Thnks is seeking a Content and Brand Marketer to own our written voice across all materials and to drive organic growth. This hands-on role requires writing the core positioning, homepage, landing pages, and key sales content, while shaping the category narrative and search presence.

You will conduct keyword research, craft page briefs, and manage on-page fixes, aiming to boost rankings and engagement. Expect a fast-paced, data-driven environment with top AI tools.

Qualifications

• 6+ years in B2B content and brand, writer first.
• Own a brand voice as a content engine.
• Deep knowledge of modern search incl. SEO and answer engines.
• Ability to turn data into an original report and survey design.

Responsibilities

• Write the words that matter most: positioning, homepage, top landing pages, and sales one-pagers.
• Own the category narrative so gratitude in business is uniquely ours.
• Do keyword research, briefs, on-page fixes, and rankings.
• Publish a cadence: LinkedIn posts, podcasts, AR pitches.
• Mine customer quotes and stories into case studies.
• Read numbers to improve ranking and shares.

Skills

Brand voice ownership

B2B content writing

SEO & content

AI-assisted writing

Analytics & storytelling

Tools

Ahrefs

SEMrush

Search Console

Claude

Midjourney

Job description

Type: Full-Time

Reports to: Chief Marketing Officer

Summary

Thnks is built on small gestures that make people feel seen. Our marketing has to feel the same way. Every line of copy, every post, every page is a chance to prove that gratitude isn't just good manners. It is good business.

This role is the voice, and it is entirely hands on. You are the one writing the words, not the one editing a contractor's draft of them. You write the positioning, the landing pages, the flagship report, the posts, and the emails. If you have been itching to own a brand voice and actually write it instead of managing an agency that does, this is that job. This is a founding content hire, so for now there is no team under you. Just you, the blank page, and the best AI tools we can put in your hands. We build the team around what you prove.

Your Role

As the Content and Brand Marketer , you will write the words that matter most and take complete ownership of our written voice.

What you will actually do:

• Write the words that matter most, including the positioning document, the homepage, the highest traffic landing pages, and the sales one-pagers. You write them, you do not just approve them.
• Own the category narrative so "gratitude in business" works because we say it better than anyone. You make it something people search for and credit to us.
• Do the search work yourself, covering keyword research, page briefs, on page fixes, and the rankings that follow for both classic search and newer answer engines.
• Run a steady publishing cadence that you write and schedule, including LinkedIn posts, podcast bookings, and AR pitches.
• Mine the customers for material by sitting in on customer calls, pulling quotes and stories, and turning them into case studies and proof.
• Read the numbers to see what ranks, converts, and gets shared so you can write the next piece smarter.

What you own:

• The written voice across everything we publish.
• Organic search rankings and the qualified signups that come from content.
• The flagship report and the press it earns.
• Publishing cadence and the engagement it drives.

What success looks like:

• By month 6: The company has one clear voice, and the top pages convert better than they did.
• By month 12: People search for the category and find us, content is a real acquisition channel with numbers behind it, and the annual report is something the industry waits for.

What We’re Looking For

• 6 or more years in B2B content and brand, writer first, with work you actually wrote rather than just managed.
• Heavy participation in a brand voice as a content engine, ideally at a company selling something people feel.
• Deep knowledge of modern search, including SEO plus newer answer engines, alongside tools like Ahrefs, SEMrush, and Search Console.
• The ability to turn real data into an original report, including basic survey design and synthesis.
• Production capabilities to get a report designed, a podcast booked, and a campaign out the door.
• An AI native mindset where you use AI to ship what a team of four used to ship, while keeping the voice unmistakably ours. You let AI draft and research while you decide what is good, leaning on Claude for drafting, editing, and research, and Midjourney or the brand equivalent for creative.

Bonus Points

• You have built an annual research report or franchise.
• You have ghostwritten for executives or founders.
• You have grown organic search off real buyer questions, not volume chasing.

Who This Is Not For

• If you want to manage writers and approve their drafts, this is not it.
• If you want a fully remote job, this is not it.
• If you would rather hand the writing to an agency than do it yourself, this is not it

Our Commitment to You

• Comprehensive Benefits: Medical, Vision, and Dental Insurance (80-100% employer-covered).
• Future Planning: 401(k) matching.
• Stipends: Monthly cell phone and internet stipend.
• Work Environment: In-office Monday through Thursday with Friday remote.
• Work-Life Balance: 20 PTO days, company-paid holidays, and maternity leave.
• Wellbeing: Company-paid life and long-term disability insurance.
• Team Spirit: Regular team-building and community engagement events.

About Thnks

Thnks is the leading platform for real-time business relationship building. We make it effortless for professionals to send small, thoughtful gestures - a coffee, a lunch, an Uber credit - in seconds, with no address needed and enterprise compliance built in. Our customers include Fortune 500 companies, high-growth startups, and everything in between across industries like insurance, healthcare, financial services, and commercial real estate.