Consumer Research Analyst

Avocados From Mexico; Irving (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Avocados From Mexico is seeking a detail-oriented Consumer Research Analyst to support actionable insights that inform marketing and business decisions. You will lead end-to-end consumer research projects, from study design to reporting, and translate findings into clear, compelling recommendations.

The role collaborates with the Research & Analytics team and cross-functionally with Marketing, Retail, and Foodservice to understand business needs and deliver insights.

Qualifications

• End-to-end consumer research design and execution required.
• Strong survey design and research best practices.
• Experience with DIY research tools (Quantilope, AYTM) preferred.
• Strong analytical skills to translate data into insights.
• Experience with syndicated data (NielsenIQ, Circana/IRI, SPINS) a plus.
• Proficient in PowerPoint and Excel; data-visualization skills a plus.
• Bilingual English/Spanish a plus.

Responsibilities

• Lead research projects from vendor management to reporting.
• Design and execute quantitative studies with unbiased surveys.
• Translate results into actionable narratives for marketing and brand.
• Develop reports and dashboards (Power BI) for stakeholders.
• Collaborate with cross-functional teams and external vendors.
• Manage project budgets and timelines; travel up to 10%.

Skills

End-to-end consumer research

Survey design

DIY research tools

Data analytics

Syndicated data

PowerPoint & Excel

Bilingual English/Spanish

Education

Bachelor's degree in marketing/economics/statistics

Tools

Quantilope

AYTM

PowerBI

Job description

At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. Through strategic initiatives, we elevate consumer awareness, strengthen brand recognition and inspire preference for Avocados From Mexico. Our ultimate goal is to enhance brand value and increase avocado consumption.

We are seeking a detail-oriented and intellectually curious Consumer Research Analyst to support the development of actionable insights that inform marketing and business decisions. This role is responsible for executing end-to-end consumer research and translating findings into clear, compelling recommendations.

The ideal candidate is positive, resilient, highly curious, and detail-obsessed—someone who thrives in a fast-paced environment and is passionate about understanding consumer behavior.

Responsibilities

• Lead the full research process from start to finish, including vendor management, objective setting, methodology design, survey development, fielding, analysis, and reporting
• Design and execute quantitative consumer research studies, ensuring high-quality, unbiased survey construction
• Utilize DIY research platforms (e.g., Quantilope, AYTM, etc.) to enable agile and cost-effective insights generation

Insights Development

• Analyze research results to identify meaningful patterns, trends, and actionable insights
• Translate data into clear, concise, and compelling narratives that inform marketing, brand, and innovation strategies
• Connect consumer insights to broader business questions and opportunities
• Assist in maintaining and improving internal reporting systems (PowerBI)

Consumer Research

• Incorporate additional data sources (e.g., syndicated data such as NielsenIQ, Circana/IRI, SPINS) where relevant to strengthen insights (experience with these sources is a plus)
• Support synthesis of multiple inputs (primary research, secondary data, internal data) into cohesive recommendations

Data Analysis & Reporting

• Analyze and interpret POS (e.g., NielsenIQ, Circana/IRi, SPINS), panel (Numerator) and foodservice data (Datassential, Circana) to uncover trends, opportunities, and risks
• Develop clear, visually compelling reports and dashboards to communicate findings
• Present category performance and insights to retail and foodservice customers

Cross-Functional Collaboration

• Work closely with the Research & Analytics team to ensure alignment on methodologies and insights development
• Partner cross-functionally with other AFM teams (e.g., Marketing, Retail, Foodservice) to understand business needs and deliver relevant insights
• Collaborate with external research vendors as needed

Communication & Influence

• Prepare clear, visually compelling reports and presentations
• Present findings and recommendations to internal stakeholders with confidence and clarity
• Tailor communication style to different audiences to ensure insights are understood and actionable

Administrative

• Manage project budget and timelines
• Ability to travel up to 10%

Skills/Qualifications

Experience & Skills

• Demonstrated experience designing and executing consumer research studies end-to-end
• Strong survey design skills and understanding of research best practices
• Experience with DIY research tools (e.g., Quantilope, AYTM etc.) strongly preferred
• Strong analytical skills with the ability to interpret data and generate insights
• Experience with syndicated data (NielsenIQ, Circana/IRI, SPINS) is a plus
• Proficiency in PowerPoint and Excel; experience with data visualization tools is a plus
• Bilingual (English/Spanish) is a plus

Core Competencies

• Positive, resilient, and adaptable mindset
• Highly curious with a passion for understanding consumer behavior
• Detail-oriented with strong organizational skills
• Strong written and verbal communication skills
• Collaborative team player with the ability to work cross-functionally

What Success Looks Like

• Research projects are executed efficiently, rigorously, and with clear business purpose
• Insights are actionable, relevant, and influence decision-making
• Stakeholders trust the quality and clarity of your work
• You proactively seek opportunities to deepen understanding of the consumer

Education/Experience Requirements

• Three plus years of direct experience in managing consumer research
• Demonstrated experience in survey development, project management and report delivery
• Experience with POS and panel data is a plus.
• Minimum bachelor’s degree in marketing, economics, statistics, soc