Consumer Outreach & Engagement Specialist

Ardent Health Services; Albuquerque (NM); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Tuition assistance

Health benefits

Paid time off

Job summary

Lovelace Health System in Albuquerque, NM is seeking a Consumer Outreach & Engagement Specialist to support consumer engagement and marketing initiatives across a designated market. You will work with hospital and clinic leadership, enterprise partners, and community organizations to execute local strategies that grow volume, build brand awareness, and meet business objectives.

The role emphasizes collaboration across teams, content creation for digital and print channels, event coordination,

Qualifications

• Bachelor's degree in marketing, communications, business, journalism or related field.
• 3+ years of experience in marketing, community relations, communications or healthcare engagement.
• Experience managing media relations and external communications strategies.
• Crisis communication experience.
• Experience with digital engagement platforms such as Epic Cheers, Microsoft Dynamics, and Press Ganey.

Responsibilities

• Partners with cross-functional teams to develop consumer outreach and engagement initiatives that advance service line goals and key organizational priorities.
• Collaborates with consumer team to provide content for digital and print channels (social media, websites, internal communications, brochures).
• Contributes to enterprise content marketing strategies for specified campaigns.
• Coordinates local events, partnerships, and sponsorships to enhance brand visibility and engagement.
• Delivers PR and communications expertise, including writing and brand messaging, to strengthen the organization's reputation.
• May lead media relations campaigns and interactions with outlets, including outside hours coverage.
• Supports crisis communications with leadership to ensure timely messaging.
• Provides regular reports on engagement and campaign performance to local stakeholders.
• Assists in preparing updates and presentations for leadership and stakeholders.
• Collaborates with analytics teams to gather insights for future strategies.

Skills

Marketing

Communications

Community relations

Healthcare engagement

Media relations

Crisis communications

Education

Bachelor's degree in marketing, communications, business, journalism or related field

Tools

Epic Cheers

Microsoft Dynamics

Press Ganey

Job description

Join our team as a day shift, full-time, Consumer Outreach & Engagement Specialist in Albuquerque, NM.

Why Join Us?

• We empower our team with career growth opportunities, tuitionassistance, and resources that support your wellness, education, and financial well-being.
• We prioritize your well-being with paid time off, comprehensive health benefits, and a supportive, inclusive culture where you are valued and cared for.
• We use advanced technology to support our team and enhance patient care.

Get to Know Your Team:

Lovelace Health System For more than 100 years, Lovelace Health System has been a cornerstone of the Albuquerque community – growing to serve New Mexicans across the state with high quality, innovative healthcare services. From the first and only hospital in New Mexico dedicated to women’s health to the state’s only hospital devoted exclusively to cardiovascular care, Lovelace is a leader in meeting the healthcare needs of this region.

Job Overview

The Consumer Outreach & Engagement Specialist supports the execution of consumer engagement and consumer marketing initiatives within a designated Ardent Health market. This role contributes to volume growth, brand awareness, and strategic business objectives through hands‑on implementation and collaboration with internal and external stakeholders.

The specialist works closely with hospital and clinic leadership teams, enterprise partners, and community organizations to ensure effective local execution of consumer outreach and engagement strategies.

Responsibilities

• Partners with cross-functional teams to develop consumer outreach and engagement initiatives that advance service line goals and key organizational priorities.
• Collaborates with consumer team to provide compelling content for various digital and print channels, including social media, websites, internal communications, brochures and other marketing materials.
• Contributes ideas and assists with the development of enterprise-level content marketing strategies for specified consumer engagement campaigns.
• Coordinates local events, partnerships, and sponsorships that enhance brand visibility and create meaningful consumer engagement opportunities.
• Delivers strategic public relations and communications expertise, including writing, editing, and brand messaging, to strengthen and protect the organization’s reputation.
• May lead media relations efforts by planning and executing campaigns, building strong relationships with outlets, pitching stories, and responding to inquiries; this includes providing media relations coverage outside of standard business hours.
• May partner with organizational leaders to manage crisis communications and ensure timely, accurate messaging during critical situations.
• Provides regular reports on engagement and campaign performance to local stakeholders.
• Assists in preparing updates and presentations for leadership and stakeholders.
• Collaborates with analytics teams to gather insights and inform future strategies.

Job Requirements

• Bachelor’s degree in marketing, communications, business, journalism or related field.
  • Additional years of experience may substitute for the required education on a year-for-year basis.
• 3+ years of experience in marketing, community relations, communications or healthcare engagement

Preferred Job Qualifications

• Previous health care experience.
• Experience managing media relations and external communications strategies.
• Crisis communication experience.
• Experience with digital engagement platforms such as Epic Cheers, Microsoft Dynamics, and Press Ganey.

Note: This role will primarly office out of the 4400 Masthead St. NE, Albuquerque, NM 87109, but some regular travel to other Lovelace locations is required.