Consumer Outreach & Engagement Specialist

Lovelace Health System; Albuquerque (NM); On-site; USD 52,000 - 76,000; Full time

Job summary

Lovelace Health System in Albuquerque, NM is seeking a Consumer Outreach & Engagement Specialist to execute consumer engagement and marketing efforts across local markets. You will collaborate with hospital and clinic leadership, enterprise partners, and community organizations to drive brand awareness and patient engagement.

The role focuses on developing and implementing outreach strategies, creating content for digital and print media, and delivering insights through analytics to inform

Qualifications

• Bachelor’s degree required; field related to marketing/communications or healthcare.
• 3+ years of experience in marketing, community relations, communications or healthcare engagement; may substitute education.
• Experience with digital engagement platforms preferred (Epic Cheers, MS Dynamics, Press Ganey).

Responsibilities

• Collaborate with cross-functional teams to develop consumer outreach initiatives aligned with service line goals.
• Create compelling content for digital and print channels (social media, websites, internal comms, brochures).
• Support enterprise content marketing strategies for consumer engagement campaigns.
• Coordinate local events, partnerships, and sponsorships to boost brand visibility.
• Provide PR and communications expertise, including writing and brand messaging.

Skills

Marketing

Community relations

Communications

Healthcare engagement

Education

Bachelor’s degree in marketing, communications, business, journalism or related field

Tools

Epic Cheers

Microsoft Dynamics

Press Ganey

Job description

Overview

Join our team as a day shift, full-time, Consumer Outreach & Engagement Specialist in Albuquerque, NM.

Why Join Us?

Thrive in a People-First Environment and Make Healthcare Better

• Thrive: We empower our team with career growth opportunities, tuition assistance, and resources that support your wellness, education, and financial well‑being.
• People-First: We prioritize your well‑being with paid time off, comprehensive health benefits, and a supportive, inclusive culture where you are valued and cared for.
• Make Healthcare Better: We use advanced technology to support our team and enhance patient care.
  

Get to Know Your Team:

Lovelace Health System

For more than 100 years, Lovelace Health System has been a cornerstone of the Albuquerque community – growing to serve New Mexicans across the state with high quality, innovative healthcare services. From the first and only hospital in New Mexico dedicated to women’s health to the state’s only hospital devoted exclusively to cardiovascular care, Lovelace is a leader in meeting the healthcare needs of this region.

Job Overview:

The Consumer Outreach & Engagement Specialist supports the execution of consumer engagement and consumer marketing initiatives within a designated Ardent Health market. This role contributes to volume growth, brand awareness, and strategic business objectives through hands-on implementation and collaboration with internal and external stakeholders. The specialist works closely with hospital and clinic leadership teams, enterprise partners, and community organizations to ensure effective local execution of consumer outreach and engagement strategies.

Responsibilities

• Partner s with cross-functional teams to develop consumer outreach and engagement initiatives that advance service line goals and key organizational priorities .
• C ollaborat e s with consumer team to provide compelling content for various digital and print channels, including social media, websites, internal communications, brochures and other marketing materials .
• Contribute s ideas and assists with the development of enterprise-level content marketing strategies for specified consumer engagement campaigns .
• Coordinate s local events, partnerships, and sponsorships that enhance brand visibility and create meaningful consumer engagement opportunities .
• Deliver s strategic public relations and communications expertise, including writing, editing, and brand messaging, to strengthen and protect the organization’s reputation .
• May lead media relations efforts by planning and executing campaigns, building strong relationships with outlets, pitching stories, and responding to inquiries; this includes providing media relations coverage outside of standard business hours .
• May partner with organizational leaders to manage crisis communications and ensure timely, accurate messaging during critical situations .
• Provide s regular reports on engagement and campaign performance to local stakeholders .
• Assist s in preparing updates and presentations for leadership and stakeholders .
• Collaborate s with analytics teams to gather insights and inform future strategies .

Qualifications

Job Requirements:

• Bachelor’s degree in marketing, communications, business, journalism or related field.
• Additional years of experience may substitute for the required education on a year-for-year basis.
• 3+ years of experience in marketing, community relations, communications or healthcare engagement

Preferred Job Qualifications

• Previous health care experience .
• E xperience managing media relations and external communications strategies .
• Crisis communication experience .
• Experience with digital engagement platforms such as Epic Cheers, Microsoft Dynamics, and Press Ganey .

Note: This role will primarly office out of the 4400 Masthead St. NE, Albuquerque, NM 87109, but some regular travel to other Lovelace locations is required.