Consumer Marketing Manager

ALKU; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

ALKU is looking for a Consumer Marketing Manager to support brand strategy and marketing initiatives within the cardiometabolic business. The role involves leading the development of consumer-focused marketing initiatives and collaborating with various teams, including Market Access and Medical Affairs.

The ideal candidate will have over 5 years of pharmaceutical marketing experience and possess excellent project management, leadership, and communication skills. Join ALKU to make a significant impact in patient engagement and marketing execution.

Qualifications

• 5+ years of pharmaceutical marketing experience.
• Strong ability to support strategic initiatives through collaboration.
• Excellent leadership and project management capabilities.

Responsibilities

• Lead development and execution of marketing initiatives.
• Collaborate with teams to support patient journey.
• Ensure promotional materials meet brand standards.

Skills

Cross-functional collaboration

Communication skills

Project management

Leadership

Organizational skills

Education

Bachelor’s degree in Marketing or related field

Job description

The Consumer Marketing Manager will play an important role in supporting brand strategy and consumer/patient marketing initiatives within the cardiometabolic business.

The Manager will work cross-functionally with teams including HCP Marketing, Market Insights, Market Access, Regulatory, Medical Affairs, and additional key stakeholders. Responsibilities include leading the development and execution of consumer-focused marketing initiatives and supporting media strategy efforts.

Key Responsibilities

Cross-Functional Collaboration

• Build and maintain relationships with agencies, vendors, and external partners to support successful marketing execution.
• Collaborate with Market Access and Patient Support Program (PSP) teams to understand and support the patient journey.
• Align with HCP marketing strategy to help connect patient and provider experiences.
• Partner closely with Medical, Legal, Regulatory, Compliance, and Safety teams throughout project development and review processes.
• Work alongside commercial insights and analytics teams to track, measure, and evaluate marketing performance.
• Collaborate with advocacy organizations and partners to ensure the patient perspective is reflected across marketing initiatives and patient engagement programs.

Executional Excellence

• Lead execution of marketing tactics including CRM email campaigns, websites, social media, digital partnerships, banner ads, video content, and related initiatives.
• Ensure all promotional materials remain aligned with brand standards and regulatory requirements.
• Support development of new marketing materials as well as updates to existing resources.
• Partner with analytics teams to evaluate campaign performance and provide optimization recommendations based on data insights.
• Support print production needs including proofing and forecasting activities.

Brand Strategy Support

• Help maintain and strengthen brand voice and identity across all communications and cross-functional initiatives.
• Support innovative marketing tactics and omnichannel planning focused on patient engagement.
• Identify unmet patient and market needs through research insights and performance metrics to refine marketing execution and strategy.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of pharmaceutical marketing experience.
• Strong cross-functional collaboration skills with the ability to support strategic initiatives.
• Excellent communication, leadership, prioritization, and project management capabilities.
• Entrepreneurial mindset with the ability to work independently and collaboratively in a flexible environment.
• Self-starter with strong organizational and execution skills.