Consumer & Market Insights and Category Insights Manager (Bad Head)

Hudson Talent Solutions; Hackensack (NJ); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Hudson Talent Solutions in Hackensack, NJ is recruiting for a Category & Retail Insights professional to support Bed Head, a bold global haircare brand. You will connect consumer insights, category performance, brand strategy, and sales to drive retailer growth.

You’ll own syndicated data reporting (Nielsen/Circana/IRI), lead category reviews, and translate data into actionable recommendations for brand strategy, NPD, and marketing.

Qualifications

• Bachelor's degree required.
• 5+ years in consumer insights, market research, or related field.
• Strong experience with Nielsen/Circana/IRI syndicated data.
• Qual/quant research experience; NPD preferred.
• Strong consumer, shopper, category, and retail analytics.
• Excellent storytelling and ability to connect data sources to business recommendations.
• Strategic, analytical, creative, collaborative, and fast-moving.

Responsibilities

• Own syndicated data reporting and analysis across Bed Head using Nielsen and Circana/IRI.
• Track category trends, share shifts, competitors, pricing, promotions, launches, and whitespace.
• Lead consumer research including usage & attitudes, concept/product/creative testing, brand health, awareness, and segmentation.
• Translate research and data into recommendations for brand strategy, NPD, and marketing.
• Build compelling, data-driven stories for retailer pitches, sell-in presentations, and new distribution opportunities.
• Own category management fundamentals including assortment, SKU rationalization, planograms, shelf strategy, and space-to-sales analysis.
• Lead retailer category reviews and track category KPIs such as distribution, velocity, and share of shelf.
• Build and maintain weekly/monthly POS dashboards and retailer scorecards by retailer and SKU.
• Analyze sell-through, inventory, and performance to identify risks and growth opportunities.
• Partner with Sales to turn data into clear selling stories that win retailer support.

Skills

Syndicated data analysis

Brand strategy

Consumer insights

Retail analytics

Cross-functional collaboration

Education

Bachelor's degree

Tools

Nielsen

Circana/IRI

Excel

Job description

Location: Hackensack, NJ | Hybrid — 3 days onsite

The Opportunity

Join the Global Brand team supporting Bed Head, a bold, globally recognized haircare brand. This is a high-impact role connecting consumer insights, category performance, brand strategy, and sales.

You’ll turn consumer and retail data into insights that shape brand strategy, innovation, marketing, and retailer growth — partnering closely with the Global Head of Brand, Head of Sales, and broader commercial team.

What You’ll Do

• Own syndicated data reporting and analysis across Bed Head using Nielsen and Circana/IRI.
• Track category trends, share shifts, competitors, pricing, promotions, launches, and whitespace opportunities.
• Lead consumer research including usage & attitudes, concept/product/creative testing, brand health, awareness, and segmentation.
• Translate research and data into recommendations for brand strategy, NPD, and marketing.
• Build compelling, data-driven stories for retailer pitches, sell-in presentations, and new distribution opportunities.

Category & Retail Insights

• Own category management fundamentals including assortment, SKU rationalization, planograms, shelf strategy, and space-to-sales analysis.
• Lead retailer category reviews and track category KPIs such as distribution, velocity, and share of shelf.
• Build and maintain weekly/monthly POS dashboards and retailer scorecards by retailer and SKU.
• Analyze sell-through, inventory, and performance to identify risks and growth opportunities.
• Partner with Sales to turn data into clear selling stories that win retailer support.

What We’re Looking For

• Bachelor's degree required.
• 5+ years in consumer insights, market research, category insights, or a related field.
• Strong experience with Nielsen/Circana/IRI syndicated data.
• Experience with qualitative and quantitative research; innovation/NPD experience is a plus.
• Strong understanding of consumer, shopper, category, and retail analytics.
• Excellent storytelling skills with the ability to connect multiple data sources and turn them into clear business recommendations.
• Strategic, analytical, creative, collaborative, and comfortable working in a fast-moving environment.

Why This Role

This is an opportunity to have a direct impact on the growth of a major global haircare brand — using your insights to influence what the brand launches, how it shows up at retail, and where it finds its next opportunity.