Consumer Insights & Strategy Lead

Publicis Groupe; Troy Township, Northern (IL, KY); Hybrid; USD 54,000 - 80,000; Full time

Benefits offered by this job

Paid Family Care

Adoption support

Pet adoption support

Wellness program

Tuition Assistance

Flexible time off

Work Your World

Matching Gifts

Flexible working arrangements

Employee Resource Groups

Job summary

Publicis Commerce, part of Publicis Groupe, is seeking a Strategic Planner to lead annual planning, program development, and brand stewardship for a major consumer goods client. Hybrid work is available from Detroit, New York, or Chicago hubs.

The role emphasizes translating shopper insights into creative strategy, conducting primary/secondary research, and delivering impactful presentations for clients and internal teams.

Qualifications

• Bachelor’s degree (recognized internationally) plus two plus years of professional service experience with client contact and project management.
• One plus years of experience in marketing or marketing communications.
• Qualitative research or ethnography experience.
• Baseline understanding of research academics and methodologies.
• Strong analytical skills.
• Strong intuitive skills.
• Ability to inspire creative process.
• Ability to recognize and develop creative ideas.
• Professional presentation skills.
• Solid interpersonal skills.
• Strong communication skills (written and verbal).
• Collaborative – strong team working skills but also a self-starter.
• Organized and detail-oriented – attention to detail and ability to handle multiple tasks/projects.
• Bias for action and implementation.
• Positive attitude towards the role, department, agency, and clients.
• Positive professional team player who takes ownership and seeks other responsibilities.

Responsibilities

• Serve as strategic liaison with internal and client teams for annual planning, program development, and brand stewardship across the integrated marketing mix.
• Assess and interpret existing consumer or shopper understanding; identify needs and knowledge gaps.
• Provide consumer and shopper perspectives and insights, including shopping and buying behavior, for individual projects. This includes the conducting of primary and secondary research.
• Influence creative strategy with compelling and thoughtful application of these insights.
• Integrate consumer and shopper insights into agency processes.
• Maintain productive and regular communication with Account teams and client teams.
• Develop and deliver credible, succinct, energetic presentations, briefs, or alternatives planning deliverables.
• Identify emerging techniques/methodologies for qualitative projects or quantitative approaches.
• Promote understanding and utilization of Strategic Planning within cross-disciplinary teams.
• Share thought leadership pieces, news, and industry ideas within The Mars Agency (TMA).
• Contribute to agency New Business endeavors as called upon.

Skills

Client management

Marketing research

Qualitative research

Analytical thinking

Presentation skills

Communication skills

Team collaboration

Education

Bachelor's degree

Job description

Publicis Commerce, part of Publicis Groupe, is seeking a Strategic Planner to lead annual planning, program development, and brand stewardship for a major consumer goods client. Hybrid work is available from Detroit, New York, or Chicago hubs.

The role emphasizes translating shopper insights into creative strategy, conducting primary/secondary research, and delivering impactful presentations for clients and internal teams.