Consumer Insights Specialist — Drive Menu Innovation

Whataburger; San Antonio (TX); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive Weekly Pay

Bonus Program

5 weeks of PTO Starting on Day One

Flex Weeks

Paid Corporate Holidays

Paid Parental Leave

401(k) match $1/$1 up to 4%

Competitive Medical, Dental, andVision

Short-term and Long-term Disability

Opportunities for Career Development

Whataburger Family Foundation -Scholar

Scholarship Program

Hardship Grant Assistance

Discounted Meals for You and a Guest

Cell Phone Service Discounts

Computer & Software Discounts

Fitness / Gym Discounts

Awards and recognition for all you do

Retirement Celebration Program

Job summary

Whataburger is seeking a Consumer Insights Specialist in our San Antonio Home Office. You will turn consumer, category, and market intelligence into actionable recommendations that shape menu innovation, marketing, and operations.

You’ll work with cross-functional partners to deliver data-driven insights. This full-time role requires 2+ years in insights, strong analytical skills, survey design proficiency, and superb presentation storytelling.

Qualifications

• Bachelor's degree or equivalent work experience required.
• 2+ years in consumer insights, market research, analytics, or related field.
• Experience conducting qualitative and quantitative research.
• Proficiency in survey design and research methodologies.
• Strong analytical and data interpretation skills.
• Experience translating research findings into business recommendations.
• Advanced presentation and storytelling skills.
• Strong project management and organizational abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency with Microsoft Office, especially PowerPoint and Excel.

Responsibilities

• Lead qualitative and quantitative research projects from design through reporting.
• Translate business challenges into clear research objectives and learning plans.
• Design surveys, discussion guides, and other research methodologies.
• Analyze consumer, category, competitive, and market data.
• Identify trends, opportunities, and emerging consumer behaviors.
• Synthesize complex findings into actionable business insights.
• Develop compelling presentations and recommendations for stakeholders.
• Partner with Marketing, Operations, Finance, and R&D teams to address business needs.
• Manage research timelines, vendors, deliverables, and communications.
• Ensure research quality, data integrity, and methodological rigor.
• Support strategic decision-making with consumer-centric recommendations.
• Monitor industry trends and competitive activity to inform strategies.

Skills

Consumer insights

Market research

Analytics

Qualitative research

Quantitative research

Survey design

Data interpretation

Business recommendations

Presentation skills

Project management

Communication skills

PowerPoint

Excel

Education

Bachelor's degree or equivalent

Tools

PowerPoint

Excel

Job description

Whataburger is seeking a Consumer Insights Specialist in our San Antonio Home Office. You will turn consumer, category, and market intelligence into actionable recommendations that shape menu innovation, marketing, and operations.

You’ll work with cross-functional partners to deliver data-driven insights. This full-time role requires 2+ years in insights, strong analytical skills, survey design proficiency, and superb presentation storytelling.