Consumer Insights Manager

Remote DXB; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

OLIPOP is seeking a senior consumer insights leader to champion a consumer-first mindset across the marketing team and the broader organization, guiding cross-functional and agency partnerships to embed the consumer perspective into briefs and business cases. You will design and execute research projects, own vendors and day-to-day project management, and drive internal reporting that tracks brand KPIs.

Build and evolve consumer knowledge tools while monitoring trends to shape brand strategy.

Qualifications

• 8+ years of experience in consumer insights, market research, or related roles.
• Strong knowledge of both qualitative and quantitative research methods.
• Excellent organizational and project management skills.
• Experience designing surveys to answer business questions.
• Proficiency with marketing mix modelling and DIY research tools.
• Working knowledge of syndicated tools like Nielsen, SPINS, or Numerator preferred.

Responsibilities

• Champion a consumer-first mindset across the marketing team and broader organization.
• Lead cross-functional and agency partnerships to embed the consumer perspective into briefs and business cases.
• Lead the design and execution of research projects including concept, creative, and sensory testing.
• Own vendor relationships and day-to-day project management from design to reporting.
• Drive internal reporting and presentations that track brand KPIs such as household penetration and awareness.
• Build and evolve OLIPOP's consumer knowledge and research tools.
• Monitor industry trends and cultural shifts to shape brand strategy.

Skills

Qualitative research

Quantitative research

Project management

Survey design

Marketing mix modelling

DIY research tools

Tools

Nielsen

SPINS

Numerator

Job description

Responsibilities

• Champion a consumer-first mindset across the marketing team and broader organization
• Lead cross-functional and agency partnerships to embed the consumer perspective into briefs and business cases
• Lead the design and execution of research projects including concept, creative, and sensory testing
• Own vendor relationships and day-to-day project management from design to reporting
• Drive internal reporting and presentations that track brand KPIs such as household penetration and awareness
• Build and evolve OLIPOP's consumer knowledge and research tools
• Monitor industry trends and cultural shifts to shape brand strategy

Requirements

• 8+ years of experience in consumer insights, market research, or related roles
• Advanced knowledge of both qualitative and quantitative research methods
• Strong organizational and project management skills
• Experience writing and designing surveys to answer business questions
• Proficiency with marketing mix modelling and DIY research tools
• Working knowledge of syndicated tools like Nielsen, SPINS, or Numerator preferred

About the Company

OLIPOP is on a mission to positively impact consumer health at scale through delicious, functional soda that is good for you.