Consumer Insights Manager

Ocean Spray; Middleborough (MA); Hybrid; USD 116,000 - 145,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Tuition assistance

Job summary

Ocean Spray is seeking a Consumer Insights Manager to act as the voice of the consumer across the organization, guiding brand strategy and growth. You’ll partner with marketing and innovation teams to deploy consumer mindset and market analyses, translating data into compelling narratives and actionable plans.

The role is hybrid, based in Lakeville or Seaport Boston, MA, with remote Mondays and Fridays. 8+ years in insights, strong analytics, and experience with syndicated and custom research

Qualifications

• Bachelor’s degree required and 8+ years in Consumer Insights or related field.
• Proven track record shaping business and brand strategy through consumer understanding.
• Experience with both qualitative and quantitative research methodologies."],
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Responsibilities

• Develop and partner with marketing on consumer insights that drive brand strategy, communications, and product innovations.
• Lead cross-functional collaboration to embed insights into decision making and growth initiatives.
• Manage insights projects, vendors, budgets and synthesize data into clear, actionable recommendations.
• Advise R&D and sales teams with consumer and market analytics to inform strategy.

Skills

Consumer insights

Market research

Analytics

Business partnering

Education

Bachelor's degree

Tools

IRI/Nielsen

Job description

Ocean Spray is hiring for a(n) Consumer Insights Manager! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.Position Location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays and Fridays remote.The Consumer Insights Manager will serve as the voice of the consumer throughout the organization to keep the consumer in the forefront of all of our decisions. By leading with the consumer, marketing can activate and develop meaningful and successful brand strategies, communication, marketing plans and new innovations. The ability to deploy strong consumer mindset & business acumen, synthesize marketplace trends, and to inspire and socialize insights across the organization are critical to success in this role. This role demands excellent business partnering skills and strong knowledge and expertise with classic and emerging research tools and methodologies.The Consumer Insights Manager plays a key role in the development and execution of Ocean Spray’s brand strategy by partnering with key stakeholders through the insight discovery and execution process. As part of the Insights Team, you will be an internal “voice of the consumer” and strategic business partner to the Ocean Spray marketing and innovation teams working to identify big ideas that drive significant growth for Ocean Spray.A Day in the Life...Strategic Business Partner with Business Unit:Embedded into the business team with a seat at the table representing the integrated voice of the consumer and market to ensure learnings are embedded in decision making.Provides an in-depth understanding of consumer, customer and market to provide insights that are embraced, acted upon and lead to business growth.Possesses a broad business acumen that allows engagement in the entire business needs, including market analytics, consumer, shopper and trends.Works to raise the business team’s consumer and analytic understanding for their business, a continual learning environment.Comfortable speaking up and challenging status quo based on consumer learningsGeneral Manager for all Insights Activities:Develop, manage and execute consumer insights learning plan to support brand strategies, innovations, communication and marketing plans. In partnership with marketing identify key questions to solve for, appropriate research approaches/methodologies, and budgets.Lead vendor and agency partner research projects to select the best methodology and tools to maximize learning and gain value from projects.Incorporate macro trends into everyday activities and articulate how these trends influence our consumers mindset.Pull disparate pieces of data together to uncover insights and then create concise and compelling stories to bring those insights to life.Manage and lead brand equity studies, positioning, communication testing, new product concept and product testing, and larger strategic projects such as consumer segmentations.Actively contribute and partner with marketing and other cross functional teams such as R&D and sales.Manage the research budget for respective business unit.What We Are Looking For:Bachelors Degree required and 8+ years of experience in Consumer Insights, Market Research, Analytics, or a related field, with a demonstrated history of leading complex insights initiatives that influence business decisions.Proven track record of shaping business and brand strategy through deep consumer understanding via both custom and syndicated research, going above and beyond simply delivering the research results.Expertise across both qualitative and quantitative research methodologies, with the judgment to determine the appropriate approach for complex business challenges.Proven ability to synthesize multiple, disparate data sources into compelling business recommendations that drive measurable growth.Evidence of strong analytical skills; ability to use research as a tool in decision makingAbility to influence and lead within the organization as a functional research expert and thought partner – can both execute the research with rigor and influence business decisions with dataWillingness to stretch outside of comfort zones and seek constant improvement of techniques via leveraging outside partnersWillingness to develop self in both syndicated and custom research approaches.Must exhibit evidence of strong empathy and experience with consumer observation and ethnographic research as well as both analytical and creative thinking abilities.IRI/Nielsen experienceEducation:Bachelor's or University Degree (Required)Work Experience:At least 5 Years of ExperienceAnnual Salary:$116,300 - $145,400The base salary range information above serves as a guideline of the position’s typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.Benefits:Complete insurance package on Day-1 that includes a plethora of health and wellness programsHealth, Dental and Vision insuranceHealth savings accountFlexible spending accountLife and accident insuranceEmployee assistance programTelehealth services1:1 health coachingSupportive benefits for all the stages of your life401(k) with up to 6% Company matching; additional potential discretionary match at year-endShort-Term Incentive/Performance bonusesFlexible scheduling optionsVacation pay, up to three weeks of time (pro-rated for your first year of employment)Holiday pay for 12 holidaysCareer development and growth opportunitiesTuition/Education assistance programsAccess to LinkedIn LearningScholarship programs for children of employeesParental leaveBright Horizons Family Solutions – Back-up care, tutoring, etc.Adoption assistanceBereavement leaveUp to $300 fitness reimbursementUp to $300 massage reimbursementEmployee appreciation eventsEmployee discountsCharitable givingWho We Are:You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each otherInclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.For MA Applicants – It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.