Consumer Insights Analyst

kbi; Greensboro (NC); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Kontoor Brands seeks a Consumer Insights Analyst to translate consumer data into strategic insights for Wrangler, Lee, and Helly Hansen brands. You will design and manage research plans, work with merchandising, marketing, and design teams, and present findings to drive product and marketing decisions.

The role requires hands-on experience with quantitative and qualitative methods, strong communication, and ability to influence leadership with clear, actionable insights.

Qualifications

• Bachelor's or graduate degree in Business, Marketing, Marketing Research, Psychology, or related field.
• Experience with quantitative and qualitative research techniques.
• Ability to analyze data and deliver insights and actionable recommendations.
• Strong written and oral communication, detail-oriented, and organized.

Responsibilities

• Lead consumer research projects from planning to reporting and presenting results.
• Collaborate with agencies to run studies and translate results into actionable recommendations.
• Champion consumer voice in product and marketing development.
• Report trends from brand health tracking data and syndicated sources.
• Perform ad hoc analyses using sources like NPD or MRI-Simmons.

Skills

Consumer insights

Quantitative research

Qualitative research

DIY survey tools

Qualtrics

Project management

Presentation skills

Cross-functional collaboration

Data synthesis

Syndicated data

Education

Bachelor's degree

Graduate degree (preferred)

Tools

Qualtrics

Excel

PowerPoint

Word

Job description

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Consumer Insights Analyst

This position represents the ‘voice of the consumer’ and works closely with a variety of business partners (merchandising, marketing, design, retail, DTC) to use research and consumer insight to inform decisions and drive innovation.

Kontoor Brands is looking for someone who is passionate about the consumer. Who will develop research plans, utilize best-in-class methodologies, and analyze and translate data from a variety of sources into insights to help strengthen marketing communications and influence new products.

Responsibilities

• Co-manage and/or lead consumer research projects using DIY survey tools and insights community platforms inclusive of planning, executing, reporting, and presenting
• Works in partnership with research agencies to implement a broad range of research studies and helps translate results into clear, compelling insights that will lead to tangible recommendations.
• Champions for the consumer, based on objective consumer insights, during appropriate stages in the product and marketing development process.
• Review and report out on shifts / trends in Harris Poll Syndicated brand health tracking
• Adhoc analysis using syndicated data sources such as NPD and MRI-Simmons

Ideal Candidate and Work Experience

• Ability to synthesize data from all available sources to help address business issues.
• Experience with managing a range of quantitative and qualitative consumer research such as Brand Health Tracking and Consumer Insights Communities.
• Ability to design, execute, report, and deliver results using DIY Survey Tools such as Qualtrics.
• Project management capabilities, motivated self-starter with ability to prioritize.
• Demonstrated ability to proactively influence decisions through insight.
• Capable presenter, comfortable in front of senior leadership.
• Experience in developing and maintaining good working relationships with cross-functional business partners.
• Comfortable ‘flexing’ based on shifting business priorities.
• Strategic thinking capability - can see the big picture and translate to actionable recommendations.
• Working familiarity with syndicated data sources, preferably NPD and MRI-Simmons.
• 3+ years of work experience in a consumer insights or marketing research role preferred.
• Experience partnering across multiple business functions including merchandising, sales, product development, Ecom, Retail, and marketing.

Education and Additional Skills

• Bachelor's or Graduate degree in Business, Marketing, Marketing Research, Psychology, or similar/related field.
• Working knowledge of various quantitative and qualitative research techniques.
• Strategic mindset with ability to analyze data and research results and deliver insights and actionable recommendations.
• Solid written and oral communication skills, with an eye for detail.
• Demonstrate strong project management and organizational skills to manage multiple projects independently.
• Advanced proficiency with Microsoft Excel, PowerPoint, Word.

Leadership Competencies Expected for this Role

• Emerging Leader
• Global Agility – Open to diverse views, adapts to new ways of working
• Purposeful Integrity – Demonstrates ethical behavior, follows through on commitments
• Strategic Foresight – Understands team goals, asks strategic questions
• Customer Centric Innovation – Suggests improvements from customer feedback, tries new methods
• Urgency for Impact – Act quickly and take ownership of outcomes
• Bold Accountability – Own your work and deliver consistently strong resultsEmpowered Collaboration – Share ideas, listens well, collaborates with peers

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.