Consumer Insights Analysis/Market Researcher

US Tech Solutions; San Francisco (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a skilled marketing researcher to join their dynamic team. This role offers a unique opportunity to influence subscription product development through insightful consumer research. You will collaborate closely with a talented group of professionals, conducting both qualitative and quantitative analyses to enhance customer experiences. With a focus on career growth, this position allows you to make a significant impact while engaging in meaningful work that shapes marketing strategies. If you are passionate about leveraging insights to drive business success, this could be the perfect fit for you.

Benefits

Competitive salary based on experience

Opportunity for career advancement

Collaborative team environment

Meaningful impact on product development

Qualifications

• 5+ years of marketing research experience is essential.
• Strong skills in data analysis and project management are required.

Responsibilities

• Act as the main contact for Insights with the Subscriptions team.
• Conduct research to optimize customer journey and subscription plans.

Skills

Marketing Research

Data Analysis

Project Management

Stakeholder Communication

Education

Bachelor's Degree

Master's Degree

Job description

Employer Industry: Technology and Social Media

Why consider this job opportunity:

1. Competitive salary based on experience
2. Opportunity for career advancement and growth within the organization
3. Engage in meaningful consumer insights that shape marketing strategies
4. Work closely with a collaborative team of professionals in a dynamic environment
5. Chance to make a significant impact on subscription product development

What to Expect (Job Responsibilities):

1. Act as the primary point of contact for Insights with the Subscriptions and Growth team
2. Conduct qualitative and quantitative research to optimize customer journey and subscription plans
3. Build and manage the research roadmap in collaboration with stakeholders
4. Analyze consumer behavior with the Analytics team to enhance understanding of customer paths
5. Facilitate effective communication and meetings to achieve successful outcomes

What is Required (Qualifications):

1. Minimum of 5 years of relevant marketing research experience
2. Experience in a market research firm or within a consumer insights role
3. Proficiency in research design, project management, data analysis, and narrative synthesis
4. Strong stakeholder communication and relationship management skills
5. Bachelor’s degree required; master’s preferred

How to Stand Out (Preferred Qualifications):

1. Experience working in a technology and/or social media company or agency
2. Proven ability to connect insights to marketing and go-to-market strategies