Consumer Insight and Analytics Director

Forge; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Forge is seeking a Director-level Consumer Insights and Analytics professional in New York to deliver rigorous, commercially-minded insights and strategies to senior clients. You will work closely with Forge's leadership team, managing client projects end-to-end and building lasting relationships that drive revenue and growth.

The role requires leading quantitative studies, translating data into actionable recommendations, and communicating effectively at the C-suite level in a fast-paced growth

Qualifications

• Significant experience in a strategic quantitative consultancy or high-end market research agency with client-facing responsibilities.
• Proven track record of growing client revenue and developing accounts.
• Strong quantitative grounding and ability to discuss innovation, growth and brand strategy at a senior consulting level.
• Strong project management experience and ability to lead complex studies.
• Comfortable working with multiple insight sources and translating findings into recommendations.
• Confident storyteller and presenter with experience owning senior client relationships.

Responsibilities

• Understand clients' strategic and commercial needs, then develop and deliver bespoke quantitative solutions to meet them
• Manage complex client projects hands-on, end to end
• Use quantitative consumer insight to advise C-suite clients on strategy and direction
• Lead and grow key client relationships

Skills

Strategic consultancy

Revenue growth

Quantitative analytics

Brand strategy

Project management

Forecasting

Insight synthesis

Storytelling

Client relationships

Problem-solving

Entrepreneurial mindset

Job description

Forge is a growth consultancy combining senior strategic expertise with proprietary data, analytics, and AI to help marketing, insights, and innovation teams at major consumer businesses move from strategy to commercial impact.

We have a client roster that includes PepsiCo, Kraft Heinz, Danone, Diageo, Haleon, and Unilever.

Based in the UK, we have consistently grew our client relationships, headcount and revenue, and we're now looking ahead to our next phase of growth within the US market. The US strategy consulting market is worth approximately $28 billion and growing at 3.9% annually. Forge enters with real advantages: warm client relationships with US-headquartered businesses, the operational platform of MSQ (our parent group) anchored on West 23rd Street in Manhattan, and a proposition that is already resonating on both sides of the Atlantic.

To support this growth, we are hiring a director-level Consumer Insights and Analytics Director with an ability to tackle a breadth of growth challenges and the energy and excitement to be a foundational part of helping us to help expand our capabilities in the region.

The Role

This is a client-facing, senior role with responsibility for delivering rigorous, commercially-minded insights and strategies to senior clients, and for building the relationships that keep them coming back.

You will work closely with and report into Forge's leadership team.

Key Responsibilities

• Understand clients' strategic and commercial needs, then develop and deliver bespoke quantitative solutions to meet them
• Manage complex client projects hands-on, end to end
• Use quantitative consumer insight to advise C-suite clients on strategy and direction
• Lead and grow key client relationships

Key Skills & Experience

• Significant experience in a strategic quantitative consultancy or high-end market research agency, in a predominantly client-facing, commercial role
• Proven track record of growing client revenue and developing accounts
• Strong quantitative grounding paired with the fluency to talk about innovation, growth and brand strategy at a senior consulting level - someone who can move comfortably between the data and the wider commercial narrative, not just report the numbers behind it
• Strong project management experience, with the ability to develop, lead and execute complex studies
• Confident in working with analytical and commercial forecasting outputs
• Confidence working across multiple insight sources, distilling key findings and translating them into actionable recommendations
• A confident storyteller and presenter
• Comfortable owning client relationships at a senior level
• A natural problem-solver and trusted advisor, comfortable sharing a challenging point of view when it helps clients meet their objectives
• A self-starting, self-sufficient and entrepreneurial mindset