Consumer Experience Lead Nordics

Mondelez International; Town of Sweden (NY); On-site; USD 93,150 - 124,200; Full time

Job summary

Mondelēz International is seeking a Consumer Experience Lead Nordics to shape CX strategy and drive media activation across Paid, Owned and Earned channels. You will design end-to-end consumer journeys in collaboration with Marketing and external partners to deliver engaging brand experiences for the Nordic markets.

You will manage holistic media investment strategies, optimize budgets for efficiency and effectiveness, and ensure full-funnel measurement and ROI reporting in partnership with

Qualifications

• Experience in media planning and analytics across agency and industry.
• Digital media exposure with eCommerce best practices.
• Ability to influence external partners and stakeholders at multiple levels.

Responsibilities

• Translate CX vision into actionable communication and CX strategies.
• Design the Consumer Experience journey across Paid, Owned & Earned in partnership with Marketing and Agencies.
• Lead end-to-end media plans including Retail Media planning, activation, evaluation and optimization.
• Embed empathy, storytelling and data intelligence to drive measurable outcomes.
• Oversee media investment strategies, manage the working media budget and drive ROI.
• Collaborate with I&A and agencies for measurement and transparent reporting.
• Ensure adherence to MDLZ media principles and regional guidelines.

Skills

Media planning

Analytics

Digital marketing

External partners

Test-and-learn

Bias to action

Process management

Communication

Job description

## Consumer Experience Lead NordicsApplylocations: Upplands Vaesby, Swedentime type: Full timeposted on: Posted Todayjob requisition id: R-172735## Job Description**Are You Ready to Make It Happen at Mondelēz International?****Join our Mission to Lead the Future of Snacking. Make It With Pride**You manage the media agenda in a particular geography.**How you will contribute**You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.**What you will bring**A desire to drive your future and accelerate your career and the following experience and knowledge:* Media, including media buying and analytics, experience ideally gained across the agency and industry* Digital media ideally with exposure to eCommerce best practice* Working with and influencing external partners, matrixed local, regional and global stakeholders* Having a test-and-learn mentality, taking learning and scaling them broadly.* Having a bias to action* Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must* Communicating effectively, verbally and in writing**More about this role****Consumer Experience Lead Nordics****Comms Strategy & Media Activation**Drives the CU communication strategy and media activation to create intelligent brand experiences that inspire and engage people, strengthening connection, creativity and overall effectiveness across the full brand portfolio. Part of the BU CX Team, reporting directly to the BU CX Lead.## **How you will contribute****Marketing Communication Planning (E2E)****Translate the CX Vision into actionable communication & CX strategies** * Design the overall Consumer “first” Experience journey of the CU / markets across Paid, Owned & Earned in partnership with Marketing, Agencies and broader CX team.* Ensure the implementation of E2E / full funnel strategies across relevant brands that includes Retail Media (planning, activation, evaluation and optimization)* Ensure consumer experience Journeys are grounded in culture & integrate latest CX trends* Integrate empathy, storytelling and data intelligence to ensure media plans move people and deliver measurable brand & business results.**Elevate Media investment Efficiency & Effectiveness*** Lead holistic working media investment strategies and integration across paid, owned, earned media. Support A&C management as & when needed.* Manage total working media budget and related efforts (all media planning and buying regardless of channel) : * Drive both effectiveness & efficiency of the campaigns to optimize ROI* Actively manage & maximize Global JBP partnerships for the CU including the ones with dComm partners.* Partner with I&A and agencies to ensure clear consumer understanding, full-funnel measurement and transparent ROI reporting* Support CU / Market to adopt Mdlz media principles, regional brand guidelines, T&L agenda and media compliance * Partnering with Media Procurement to deliver aligned goals such as media productivity, savings, and other key financial deliverables**Ensure Creative, Media & Digital Excellence** * Drive the CX briefing process to ensure ALL agencies deliver seamless, experience-led campaigns* Embed the "Empathy@Scale" philosophy into the creative process from inception, ensuring alignment between Marketing and Agencies* Oversee the coherent delivery of creative assets across the entire end-to-end consumer journey* Partner with BU & Regional CX Leadership and agency partners to translate Digital Strategy pillars (Data, GenAI, dComm/Retail Media, Social/Influencers) into actionable & measurable market roadmaps* Serve as the primary consultant for CU Marketing Teams on all aspects of the Consumer Experience and Consumer Digital Strategy* Ensure all local strategies and executions adhere to globally and regionally aligned frameworks**Strengthen Media Partnership & Governance** * Manage agency relationship with rigor & collaboration, ensuring consistent application of MDLZ Media principles & WOW standards.* Partner with Global, Regional, BU teams to align with the CX operating model, test & learn agenda and CX roadmap## **Relocation Support Available?**No Relocation support available## **Business Unit Summary**### We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!### ### *Our people make all the difference in our succes*Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.## **Excited to grow your career?**We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!## **IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER**## **Job Type**RegularMediaMarketing0:00 / 0:21At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gumOur 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.Join us and Make It An Opportunity!