Consumer Bank Product Manager II - Checking and Household Acquisition

0100 KeyBank National Association; Brooklyn (OH); Hybrid; USD 80,000 - 150,000; Full time

Job summary

KeyBank is seeking a Consumer Bank Product Manager II in Brooklyn, OH to lead the strategic planning and management of a portfolio focused on checking and household acquisition. You will define campaigns, measure performance, and drive channel optimization to enhance profitability and client experience across multiple channels.

The role collaborates with senior leadership to plan and implement product initiatives, ensuring regulatory compliance and alignment with business goals.

Qualifications

• Bachelor's degree in Business, Finance, Marketing, or related field (preferred).
• 3+ years in financial services or product development (preferred).
• Relevant industry certifications (e.g., Certified Product Manager, PMP) preferred.

Responsibilities

• Manage checking and household acquisition performance.
• Collaborate with marketing to plan and evaluate campaign effectiveness.
• Support channel teams to optimize growth opportunities.
• Design, develop, and enhance product portfolios meeting client needs and business goals.
• Recommend pricing strategies, value propositions, and product positioning.
• Monitor acquisition performance trends daily, weekly, and monthly.
• Analyze market conditions and regulatory changes to inform strategy.
• Ensure compliance and legal integrity of all product offerings.
• Lead cross-functional initiatives and manage project outcomes.
• Consult with senior leaders for alignment on product enhancements.

Skills

Lifecycle oversight

Roadmap planning

Performance tracking

Cross-functional collaboration

Pricing and profitability

Data-informed decisions

Stakeholder communication

Education

Bachelor's degree in Business/Finance/Marketing or related

Job description

Location: 4910 Tiedeman Road, Brooklyn Ohio

Consumer Bank Product Manager II- Checking and Household Acquisition

Job Summary

The Product Manager II is responsible for the strategic planning, development, and management of a portfolio of banking products and services. This role plays a key part in defining business strategies, driving product innovation, and ensuring profitability and performance across multiple channels. The Product Manager II collaborates with cross-functional teams and senior leadership to plan, develop, implement and measure product and sales initiatives to increase overall product portfolio performance across all channels while enhancing the client experience, ensuring regulatory compliance, and maintaining a competitive edge in the market. Specifically, this role will be responsible for leading our checking and household acquisition including marketing tactics, performance management of campaigns and channels, new account quality and continuing to drive channel optimization.

Essential Functions

• Manage checking and household acquisition performance
• Collaborate with marketing teams to plan and evaluate campaign effectiveness.
• Support channel teams to further optimize growth opportunities
• Design, develop, and enhance product portfolios that meet client needs and align with business goals.
• Recommend pricing strategies, value propositions, and product positioning.
• Monitor and report acquisition performance trends on a daily, weekly, and monthly basis.
• Analyze market conditions and regulatory changes to inform product strategy.
• Ensure compliance and legal integrity of all product offerings.
• Conduct competitive analysis and forecast industry trends.
• Manage forecasting accuracy, performance metrics, and client impact assessments.
• Build and manage vendor relationships, including contract negotiations.
• Lead cross-functional business initiatives and manage project outcomes.
• Consult with senior leaders to gain alignment on product enhancements and innovations.
• Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice
• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.

Education

• Bachelor's Degree Business, Finance, Marketing, or a related field or equivalent work experience (preferred)

Work Experience

• 3+ years experience in financial services or related industry (preferred)
• 3+ years experience in product development (preferred)

Licenses and Certifications

• Relevant industry certifications (e.g., Certified Product Manager, PMP) (preferred)

Skills

• Core responsibility involving lifecycle oversight, roadmap planning, and performance tracking.
• Driving product enhancements and identifying new opportunities in a competitive market.
• Leading and supporting teams through product changes, ensuring smooth transitions and adoption across departments.
• Understanding how banking products drive value and profitability.
• Designing products that meet client needs and enhance the customer experience.
• Monitoring market trends and competitor offerings to inform strategy.
• Ensuring product compliance and managing risk within regulatory frameworks.
• Using performance metrics and forecasting to guide product decisions.
• Understanding pricing, profitability, and financial modeling.
• Presenting ideas clearly to stakeholders and leadership.
• Working cross-functionally and gaining buy-in from diverse teams.
• Leading initiatives from concept through execution.
• Partnering with marketing to position products and evaluate campaign success.
• Managing third-party relationships and contracts.
• Applying sound judgment to make timely, data-informed product decisions.

Core Competencies

All KeyBank employees are expected to demonstrate Key’s Values and sustain proficiency in identified Leadership Competencies.

Physical Demands

General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

Work Location Category

Hybrid (3+ days)

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $80,000.00 - $150,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Job Posting Expiration Date: 11/24/2026

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [e-mail].

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KeyBank is an organization collectively committed to helping you unlock your potential and discover what truly drives you. Working here means sharing our purpose to help our clients, colleagues, and communities thrive. You’ll find genuinely supportive teammates, a flexible, inclusive work environment, challenging projects, accessible leaders, and opportunities to grow in your position and your career. For 200 years, Key has opened doors in our communities. Let us open one for you.