Compact Construction Equipment Sales Representative

Stowers Machinery Corporation; Fort Lauderdale, Miami (FL, FL); On-site; USD 70,000 - 120,000; Full time

Job summary

Coastal Construction Equipment, LLC in Fort Lauderdale is seeking a goal‑oriented Compact Equipment Sales professional to drive new business, grow market share, and expand revenue. You will prospect, visit customers, attend events, and close deals while coordinating with service and parts teams to ensure customer satisfaction.

The role emphasizes a hunter mentality, strong communication, and a proactive approach to building a robust sales pipeline.

Qualifications

• 2-4 year degree in business, marketing, or related field.
• Experience in outside sales or business development preferred.
• Bilingual English/Spanish a plus.
• Strong hunter mentality and goal-oriented.

Responsibilities

• Develop and manage territory sales opportunities for Compact equipment.
• Prospect and develop new customers through cold calls, customer visits, networking, referrals, trade shows, and digital outreach.
• Build and maintain strong customer relationships while identifying equipment needs and new sales opportunities.
• Develop and manage a healthy sales pipeline through consistent follow-up and lead generation activities.
• Negotiate pricing, financing, and trade-in terms to successfully close equipment sales.
• Collaborate with service, parts, and logistics teams to support equipment readiness and customer satisfaction.
• Represent the company at customer events, trade shows, and community activities to generate business opportunities.
• Drive market share growth by pursuing new business opportunities and achieving assigned sales goals.

Skills

Prospecting

Relationship building

Cold calling

Negotiation

Communication

Organizational skills

Bilingual (Eng/Span)

Education

2-4 year degree in business/marketing or related field

Tools

Salesforce

DBS

Job description

Description

Stowers Machinery is proud to expand from East Tennessee into Southern Florida through the opening of Coastal Construction Equipment, LLC, the region's CAT Compact Equipment Dealer. This expansion strengthens our ability to provide customers with exceptional sales, rental, parts, and service support.

Position Scope:

Responsible for driving Compact Construction Equipment (CCE) sales through relentless prospecting, relationship building, and business development efforts. This role is focused on generating new opportunities, expanding market share, and growing revenue by consistently pursuing new customers and uncovering untapped sales opportunities. The ideal candidate is a highly motivated, competitive self-starter who thrives on the grind of cold calling, customer visits, networking, and closing deals. Success in this role requires a hunter mentality, a strong sense of urgency, and a passion for building a robust sales pipeline while managing online Compact Equipment inventory and website listings to maximize equipment visibility and sales performance.

Requirements

Knowledge and Skill Requirements:

• Highly driven, results-oriented professional with a passion for winning new business and exceeding goals.
• Proven ability to prospect, cold call, network, and generate new opportunities.
• Strong hunter mentality with the persistence and competitive drive to grow market share.
• Excellent communication skills with the confidence to build relationships and overcome objections.
• Strong organizational skills with the ability to manage priorities in a fast-paced environment.
• Self-starter who works independently while collaborating effectively with others.
• Eager to learn new technologies, products, and industry trends.
• Customer-focused with a strong work ethic and commitment to delivering results.
• Knowledge of compact equipment, construction equipment, or related industries is a plus.

Education Requirements:

• 2 or 4 year degree with concentration in business administration, supply chain management, marketing, or related field.
• Relevant work experience may replace education requirements.

Essential Job Functions:

• Develop and manage territory sales opportunities for Compact equipment
• Prospect and develop new customers through cold calls, customer visits, networking, referrals, trade shows, and digital outreach.
• Build and maintain strong customer relationships while identifying equipment needs and new sales opportunities.
• Develop and manage a healthy sales pipeline through consistent follow-up and lead generation activities.
• Negotiate pricing, financing, and trade-in terms to successfully close equipment sales.
• Collaborate with service, parts, and logistics teams to support equipment readiness and customer satisfaction.
• Represent the company at customer events, trade shows, and community activities to generate business opportunities.
• Drive market share growth by pursuing new business opportunities and achieving assigned sales goals.

Preferred Experience and Skills:

• Experience with Microsoft Office Suite is required. Salesforce and DBS experience is preferred.
• Previous experience with heavy equipment operation, valuation, or sales is preferred.
• Demonstrated success in outside sales, business development, or territory growth roles.
• Proven track record of meeting or exceeding sales goals through proactive prospecting and relationship building.
• Experience developing new accounts and expanding business in competitive markets.
• Strong negotiation and closing skills.
• Ability to work independently while managing multiple priorities and customer opportunities.
• Bilingual, English & Spanish preferred.

Physical and Mental Requirements:

• Must be able to work independently and as part of a team.
• Must be capable of maintaining a high level of activity, customer engagement, and prospecting efforts.

Work Environment:

The environment is fast-paced, entrepreneurial, and sales-driven. The successful candidate must be comfortable actively pursuing new business opportunities, building customer relationships, and maintaining a high level of sales activity. This position requires a strong work ethic, self-motivation, and commitment to achieving results. Flexibility and responsiveness to customer needs are essential, including occasional early mornings, evenings, customer events, trade shows, and Saturdays as business and customer demands require.

The workplace fosters a customer-focused culture where sales growth, customer satisfaction, and market expansion are primary objectives. The successful candidate must be willing to put forth the effort necessary to build relationships, develop new opportunities, and support customers beyond standard business hours when needed.

Most work is conducted in a comfortable office environment, but frequent travel to customer sites, sales locations, equipment yards, trade shows, and industry events is expected. Personal protective equipment must be worn in designated areas as required.