Community Sales Director

Atria Senior Living; Palm Desert (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid holidays

PTO

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) match

Tuition reimbursement

Job summary

Atria Senior Living in Palm Desert, CA seeks a Community Sales Director to lead leasing and marketing efforts, exceed occupancy targets, and build strong referral relationships.

You will spend most time outside the community meeting prospects, coordinating with the Executive Director, training staff, and managing CRM. This role requires flexible hours and a valid driver's license. Join a team focused on delivering exceptional resident experiences and achieving revenue goals.

Qualifications

• One year or more of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Must possess strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills and strong organizational skills.
• Must have the ability to maintain confidentiality
• Must be organized, detail-oriented, and able to multi-task.
• Must be able to work flexible hours, including evenings, weekends, and holidays.
• Position requires driving responsibilities (may use company provided vehicle and/or personal vehicle).
• Must possess valid driver’s license.

Responsibilities

• Achieve and exceed the community’s monthly and quarterly revenue/sales targets; develop internal/external marketing; and build strategic relationships for inquiries.
• Spend over 50% of time outside the community generating inquiries to meet targets.
• Generate inquiries/move-ins from referrals by developing relationships with providers, hospitals, rehab facilities, planners, real estate professionals, and senior groups.
• Collaborate with the Executive Director to forecast move-ins.
• Facilitate training and in-services for staff handling inquiries and tours.
• Ensure timely, quality responses to inquiries with proactive follow-up.
• Position ED/RSD as local aging experts through introductions and joint events.
• Develop and maintain relationships with referral agencies.
• Engage inquiries by phone/in-person to guide toward a sale; conduct in-home visits when needed.
• Build relationships with inquiries through discovery, empathy, and follow-up questions.
• Maintain accurate CRM data for new inquiries and next steps.
• Create memorable experiences via home visits, hospital/rehab visits, tours, and follow-ups.
• Work with ED to implement a rolling 90-day Sales & Marketing Plan.
• Manage the community marketing budget within guidelines.
• Assist ED in recognizing rent-ready challenges and opportunities.
• Ensure smooth hand-off of customers to ED/RSD/Business Director for care assessment and lease due diligence.
• Monitor market and competitors outside the community.
• Create and execute events for inquiries and local influencers.
• Serve as a resource to advise seniors and their advisers on housing options.
• May perform other duties as needed.

Skills

Customer service

Organizational skills

Multi-tasking

Confidentiality

Driving responsibilities

Education

Bachelor’s degree (preferred)

Tools

CRM software

Job description

We create communities where employees thrive in their work, helping our residents thrive in their homes.

Atria Senior Living’s family of brands has openings for individuals looking for a career with outstanding benefits, including:

• Paid holidays and PTO
• Community employees may receive annual anniversary rewards dependent on classification.
• Benefits package also includes Health, Dental, Vision, and Life Insurance
• Retirement Savings Plan / 401(k) employer match
• Tuition reimbursement (U.S Based Communities)
• Enrollment in benefits varies by employee classification; anniversary reward amounts vary by location

As a valued team member at Atria, you’ll work in a supportive environment that provides advancement opportunities and promotes a healthy work-life balance.

• One (1) or more years of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Must possess strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills and strong organizational skills.
• Must have the ability to maintain confidentiality
• Must be organized, detail-oriented, and able to multi-task.
• As dictated by business needs, must be able to work flexible hours, including evenings, weekends, and holidays.
• Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle).
• Must possess valid driver’s license.

The Community Sales Director (“CSD”) is responsible for achieving and exceeding the community’s monthly and quarterly revenue/sales targets; developing the community’s internal and external marketing; and building the community’s strategic relationships with various referral sources to produce highly qualified inquiries. Along with other Atria employees, the CSD promotes the leasing and marketing success of the community.

• Spend over 50% of time outside of the community generating inquires to meet and exceed monthly and quarterly revenue targets.
• Generate inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community, including but not limited to health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, appropriate special interest groups, local civic groups/leaders and other community contacts.
• Collaborate with Executive Director (“ED”) to forecast move-ins accurately.
• Facilitate training and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour.
• Ensure that responses to inquiries are handled properly, timely and with appropriate follow-up and demonstrate sense of urgency regarding occupancy rates.
• Position ED or Resident Services Director (“RSD”) as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events.
• Develop and maintain strong relationships with national and local referral agencies.
• Quickly engage new inquiries on the phone and in person with the objective of helping guide them towards a sale.
• Follow-up with in-home visits to potential residents or at locations of influencer(s).
• Build relationships with inquiries and potential residents through discovery, listening with empathy and asking follow-up questions.
• Accurately maintain the community’s Customer Relationship Management database by collecting and entering information about new inquiries and creating prompt, creative, and personal next steps after each interaction.
• Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups.
• Work with the ED to develop and implement a rolling 90-day Sales and Marketing Plan.
• Manage and monitor community marketing budget. Operate within established budgetary guidelines.
• Help ED recognize first impressions and rent-ready apartment challenges/opportunities.
• Ensure smooth hand-off of committed customers to ED, RSD and Community Business Director for care assessment and lease due diligence.
• Monitor the market and the competition of other senior living communities outside of Atria.
• Create, market and implement engaging events for inquiries and local influencers, both inside and outside of the Community.
• Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options.
• May perform other duties as needed and/or assigned.