Director of Sales

Atria Senior Living; Las Vegas (NV); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Paid holidays and PTO

401(k) employer match

Tuition reimbursement

Anniversary rewards

Job summary

Atria Senior Living in Las Vegas seeks a Community Sales Director to drive occupancy and revenue at the community. You will lead local sales strategies, build relationships with referral sources, and oversee inquiries, tours and move-ins to ensure exceptional resident experiences.

The role emphasizes outside marketing, CRM management, and cross-functional collaboration with the Executive Director and regional teams. A Bachelor’s degree is preferred and flexible hours may be required.

Qualifications

• One year or more of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Strong customer service skills and basic financial knowledge of revenue and profitability.
• Proficient computer and electronic file management skills; strong organizational abilities.
• Ability to maintain confidentiality.
• Organized, detail-oriented and able to multi-task.
• Flexible hours including evenings, weekends, and holidays.
• Must possess a valid driver’s license and may drive a company or personal vehicle.

Responsibilities

• Achieve and exceed the community’s monthly and quarterly revenue/sales targets.
• Develop the community’s internal and external marketing; build strategic relationships with referral sources to generate qualified inquiries.
• Spend over 50% of time outside the community generating inquiries to meet targets.
• Develop and maintain relationships with national and local referral agencies.
• Forecast move-ins with the Executive Director.
• Provide training and in-servicing for staff handling inquiries.
• Ensure timely and proper follow-up on inquiries and inquiries’ conversion to leases.
• Maintain accurate CRM data with new inquiries and next steps.
• Plan and execute rolling 90-day Sales and Marketing plan with ED.
• Manage and monitor the community marketing budget.
• Identify rent-ready challenges/opportunities with the ED.
• Ensure smooth hand-off of committed customers to ED, RSD, and Community Business Director for lease due diligence.
• Monitor market and competition outside of Atria.
• Create and implement events for inquiries and local influencers.
• Educate stakeholders who advise seniors on options.
• May perform other duties as needed.

Skills

Sales experience

Customer service

Financial acumen

Computer skills

Organizational skills

Confidentiality

Detail-oriented

Multi-tasking

Flexible hours

Driver's license

Education

Bachelor's degree

Job description

We create communities where employees thrive in their work, helping our residents thrive in their homes.

Atria Senior Living’s family of brands has openings for individuals looking for a career with outstanding benefits, including:

• Paid holidays and PTO
• Community employees may receive annual anniversary rewards dependent on classification.
• Benefits package also includes Health, Dental, Vision, and Life Insurance
• Retirement Savings Plan / 401(k) employer match
• Tuition reimbursement (U.S Based Communities)
• Enrollment in benefits varies by employee classification; anniversary reward amounts vary by location

As a valued team member at Atria, you’ll work in a supportive environment that provides advancement opportunities and promotes a healthy work-life balance.

• One (1) or more years of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Must possess strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills and strong organizational skills.
• Must have the ability to maintain confidentiality
• Must be organized, detail-oriented, and able to multi-task.
• As dictated by business needs, must be able to work flexible hours, including evenings, weekends, and holidays.
• Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle).
• Must possess valid driver’s license.

The Community Sales Director (“CSD”) is responsible for achieving and exceeding the community’s monthly and quarterly revenue/sales targets; developing the community’s internal and external marketing; and building the community’s strategic relationships with various referral sources to produce highly qualified inquiries. Along with other Atria employees, the CSD promotes the leasing and marketing success of the community.

• Spend over 50% of time outside of the community generating inquires to meet and exceed monthly and quarterly revenue targets.
• Generate inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community, including but not limited to health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, appropriate special interest groups, local civic groups/leaders and other community contacts.
• Collaborate with Executive Director (“ED”) to forecast move-ins accurately.
• Facilitate training and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour.
• Ensure that responses to inquiries are handled properly, timely and with appropriate follow-up and demonstrate sense of urgency regarding occupancy rates.
• Position ED or Resident Services Director (“RSD”) as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events.
• Develop and maintain strong relationships with national and local referral agencies.
• Quickly engage new inquiries on the phone and in person with the objective of helping guide them towards a sale.
• Follow-up with in-home visits to potential residents or at locations of influencer(s).
• Build relationships with inquiries and potential residents through discovery, listening with empathy and asking follow-up questions.
• Accurately maintain the community’s Customer Relationship Management database by collecting and entering information about new inquiries and creating prompt, creative, and personal next steps after each interaction.
• Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups.
• Work with the ED to develop and implement a rolling 90-day Sales and Marketing Plan.
• Manage and monitor community marketing budget. Operate within established budgetary guidelines.
• Help ED recognize first impressions and rent-ready apartment challenges/opportunities.
• Ensure smooth hand-off of committed customers to ED, RSD and Community Business Director for care assessment and lease due diligence.
• Monitor the market and the competition of other senior living communities outside of Atria.
• Create, market and implement engaging events for inquiries and local influencers, both inside and outside of the Community.
• Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options.
• May perform other duties as needed and/or assigned.