Community Relations Liaison

Rogers Behavioral Health; Manitowoc (WI); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) retirement plan

Employee share program

Life/disability insurance

Flexible spending accounts

Tuition reimbursement

Health and wellness program

Employee assistance program (EAP)

Job summary

Rogers Behavioral Health is seeking a Community Relations Liaison to advance referrals and partnerships across behavioral health services. You will manage territory relationships with providers, coordinate growth initiatives, and represent Rogers in the community through meetings and events.

The role emphasizes a proactive sales approach, relationship building, and collaboration with internal leaders to meet quotas and expand service reach.

Qualifications

• Bachelor's degree required; minimum two years of business development experience preferred.
• Demonstrated ability to develop and manage strategic partnerships with referring providers.
• Proven skills in planning, negotiation, and building durable stakeholder relationships.

Responsibilities

• Develop, manage, and expand referral relationships with providers and organizations.
• Identify new opportunities and partnerships to grow Rogers services in the community.
• Plan and implement growth tactics, attend events, and maintain CRM activity.

Skills

Business development

Negotiation

Strategic planning

Relationship management

Communication

Sales

Education

Bachelor's degree in Business/related field

Tools

Word

Excel

Job description

Summary

Under the leadership of the Directors of Business Development and other leadership and in partnership with the Account Executive team, the Community Relations Liaison will serve as subject matter expert for each of the Rogers service lines leveraging knowledge and expertise from operational and clinical leadership to promote Rogers services to key stakeholders in the community. This is achieved through territory management using a traditional sales model developing new and maintaining existing referral relationship strategic planning and implementation, meeting and/or exceeding quotas, relationship development, continued self‑assessment, and adaptability in an ever‑changing marketplace.

Job Duties & Responsibilities

The Community Relations Liaison is responsible for developing, managing, and furthering enduring alliances with existing and prospective referring providers; identifying new referral and partnership opportunities; developing, maintaining, advancing strategic referent relationships; developing and enhancing alliance workflow and standards; and planning and implementation of proactive growth tactics on a daily basis.

Business Development and Alliances

At Rogers we empower our Community Relations Liaison to approach their territory within entrepreneurial spirit and strive to provide industry‑leading support to all stakeholders. Successful Account Executives will be subject‑matter experts for each of their identified service lines, are self‑motivated, and can manage themselves daily with the following skills and activities.

• Ability to be persistent and engage customers to deliver an action‑oriented, patient‑focused sales message. Customers include psychologists, therapists, social workers, psychiatrists, school counselors, and other sources of referrals.
• Possesses the business acumen to manage a dynamic territory, routing, goal attainment, time allocation, etc.
• Foster and maintain enduring alliances with key internal and external stakeholders.
• Dedication to an empathetic and solution‑focused consultive sales approach.
• Daily face to face and virtual customer meetings (includes regular cold calling to new or existing customers).
• Daily activities such as: Lunch & Learns, breakfasts, dinner programs, professional networking events, and other results‑oriented appointments and activities.
• Monitor expenditures and effectively utilize budget allocation. Assist in planning and executing continuing education events and promoting CE (CONTINUED EDUCATION) webinars and in person events in referent meetings.
• On‑site campus and program tours.
• Effectively use phone calls, email, social media, and other communications to maintain frequent contact with referents and remain top of mind.
• Ability to meet activity, census, and individual objectives from department leadership.

Knowledge, Training, and Communication

• Maintain knowledge of a wide variety of behavioral health programming, diagnoses, and trends.
• Ability to effectively communicate the efficacy, patient types, and outcomes of all Rogers programming.
• Demonstrate local, regional, and national market knowledge.
• Participate in training and other educational opportunities to build and maintain expertise.

Documentation, Reporting, and Analytics

• Enter and maintain record of all referent interactions within CRM software in a timely manner.
• Complete monthly operational and other reporting requirements.
• Possess ability to analyze reporting and make timely and effective decisions based on reporting.
• Submit expense reports (mileage, credit card, purchase requests, check requests) in a timely manner.

Collaboration, Integrity, and Service

• Be open and welcoming to all through our presence, tone, words, and body language.
• Speak up when we see problems or conflict in the workplace with a solution‑focused, strength‑based perspective.
• Seek to understand and value diverse perspectives while always utilizing teamwork to accomplish organizational goals.
• Seek support when needed, respond to requests for help, and offer to assist teammates when possible.
• Use transparent, direct communication through whatever medium of communication.
• Hold self, peers, and others accountable to these values.

Physical/Mental Demands

• Function with a great deal of autonomy.
• Able to travel by car and/or air and be away from home for extended periods of time.
• Verbal and hearing ability required to interact with patients and employees.
• Numerical ability required to maintain records and operate a computer.
• Strong interpersonal skills and emotional intelligence required to interact effectively with employees and professional staff. Logical thinking and discretion required to make decisions in initiating and implementing policies and procedures and standards.
• Must be able to present information in an engaging and efficient manner to individuals, small, and large groups.
• Ability to plan, control, and direct all aspects of employee relations. Tact and critical thinking skills required dealing effectively with employees and professional staff.
• Logical thinking and discretion required making decisions in initiating and implementing policies and procedures and standards.
• Must be able to read and communicate through written, verbal, and auditory skills and abilities with reasonable accommodations.
• Be physically/mentally able to perform job duties as verified by a physical exam by a licensed physician per post‑employment physical.
• Note: this role requires extensive travel with approximately 80% of time outside of the office representing Rogers throughout a designated territory. An Account Executive must have the ability to include overnight and weekend travel throughout the year as necessary. The percentage of overnight travel varies by market.

Education/Training Requirements

• Bachelor's degree required, preferably majoring in business, communications, psychology, social work, and/or related major.
• Minimum of two (2) years' business development and/or related experience.
• Experience with strategic planning, new business development, and negotiation.
• Computer proficiency and working knowledge of software programs, including Word and Excel.
• Valid driver's license. Must be granted insurable status by the Rogers insurance policy.
• Lived experience valued.

Benefits

• Health, dental, and vision insurance coverage for you and your family.
• 401(k) retirement plan.
• Employee share program.
• Life/disability insurance.
• Flex spending accounts.
• Tuition reimbursement.
• Health and wellness program.
• Employee assistance program (EAP).

Through UnitedHealthcare, UMR and HealthSCOPE Benefits creates and publishes the Machine‑Readable Files on behalf of Rogers Behavioral Health. To link to the Machine‑Readable Files, please visit Transparency in Coverage (uhc.com)