Community Relations Director/Sales and Marketing Manager

Cogir Senior Living; Roswell (GA); On-site; USD 45,000 - 85,000; Full time

Job summary

Join a forward-thinking company dedicated to enhancing the lives of seniors as a Community Relations Director. In this pivotal role, you will spearhead outreach efforts, develop strategic marketing plans, and ensure customer satisfaction while achieving occupancy goals. Your expertise in sales management and relationship building will be essential in driving revenue and fostering a positive community environment. With a focus on teamwork and creativity, you'll have the opportunity to make a meaningful impact in the lives of residents and their families. Embrace a fulfilling career where your contributions truly matter and be part of a supportive and inclusive workplace culture.

Benefits

Competitive salary

Generous bonus structure

Health, Dental, and Vision insurance

401K Plan with company match

Paid Vacation

Sick leave

Employee Assistance Program

Free meals at work

Career growth opportunities

Generous Employee Referral Bonus Program

Qualifications

• 3-5 years experience in senior living or healthcare sales preferred.
• Bachelor's degree in Marketing, Business, or related field is preferred.

Responsibilities

• Develop and implement sales and marketing strategies for the community.
• Conduct tours with prospective residents and manage lead base.

Skills

Sales Management

Customer Relationship Management

Communication Skills

Time Management

Team Collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

Yardi

Microsoft Excel

Microsoft Word

Microsoft Outlook

Job description

Community Relations Director/Sales and Marketing Manager

People taking care of people, that's who we are and what we do at Cogir Senior Living!

What can you expect?

Cogir Senior Living (formerly Cadence Living) is hiring an experienced, goal-driven, and compassionate Community Relations Director (Sales and Marketing Manager) in our beautiful senior living community The Georgian Lakeside.

Our Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-range planning, identifying appropriate professional, and non-paid referral sources, and establishing referral relationships to generate qualified leads, providing community tours, and ultimately grow revenue.

In this role, the Sales Director also ensures customer satisfaction by answering all the daily inquiries/questions of the tenants, families, and prospective residents, along with touring the community daily (scheduled or walk-in tours). You will partner with the regional sales team to develop and execute marketing plans to achieve community occupancy goals.

What Cogir has to offer you?

• Competitive salary and a generous bonus structure.
• Training and career growth opportunities.
• Health, Dental, and Vision insurance.
• Basic Life Insurance, covered by the employer.
• 401K Plan with a company match.
• Paid Vacation, Sick leave, and holidays.
• Employee Assistance Program
• Generous Employee Referral Bonus Program
• An inclusive, positive work environment where everyone has a voice
• Free meals at work, and more!

What will you do as a Community Relations Director?

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate the annual marketing plan for the community with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries, remotely and in real-time when possible.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow-up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
• Supervise, direct, and motivate all sales team members.
• Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.
• Understand the community's care regulations to ensure proper placement and education to prospects.
• Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Carefully manage marketing budget, and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

If you have these qualifications, we'd love to chat:

• A positive team player mentality and passion for serving seniors!
• 3-5 years experience in senior living, preferably Assisted Living and/or Independent Living sales, hospitality, or healthcare sales preferred.
• Bachelor's Degree in Marketing, Business, or a related field is preferred, or an equivalent combination of experience and education is required.
• Has a proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively, high initiative, and good judgment.
• Demonstrate professional ethics; with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
• Proficient in Microsoft Excel, Word, Outlook, and CRM.

About COGIR Management USA:

As part of a well-known name in Canadian real estate, COGIR Senior Living draws upon 20 years of residential and senior living management, as well as hospitality expertise. Founded in Montreal, Canada in 1995, our parent company COGIR Real Estate employs over 8,500 team members and manages over 365 buildings, including 120 retirement communities.

COGIR Management USA, headquartered in Sacramento, CA manages over 60 senior living communities in California, Washington, Arizona, Colorado, North Carolina, Georgia, Virginia, and Maryland, and we continue growing. We are proud to be a leader in the senior housing industry nationwide, providing an exceptional quality of care, amenities, and team culture, where our residents and team members thrive.

Our common goal is to make a positive difference in the lives of our residents, today and in the future. Our team identity is based on three pillars: Human Focus, Creativity, and Excellence. We offer a unique lifestyle approach to our living situation and are a company committed to continuing to improve.

Apply today and become part of the Cogir Family!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Nursing Homes and Residential Care Facilities