Community Relations Director

Cogir Senior Living; Potomac (MD); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, Vision & LifeInsurance

401K with company match

Paid Vacation, Holidays & Sick Leave

Employee Assistance Program

Referral Program

Job summary

Cogir Senior Living in Potomac, MD seeks a Community Relations Director (Sales and Marketing Director) to manage outreach, exceed occupancy goals, and drive revenue through strategic planning and referral relationships.

You will conduct tours, collaborate with regional sales, develop annual marketing plans, and lead the sales team while maintaining tenants and families satisfaction. Proficiency with Yardi CRM and budgeting is expected.

Qualifications

• At least 3-5 years in relational sales, preferably in senior living or related care settings.
• Strong team orientation and passion for serving seniors.
• Proven track record of meeting/exceeding sales goals.
• Ability to manage time, show initiative and exercise good judgment.
• Willingness to work evenings/weekends if needed.
• Excellent verbal/written communication and ethics in a team setting.
• Proficient with CRM and standard Microsoft Office tools.
• Valid driver’s license.

Responsibilities

• Develop and implement all sales and marketing strategies for the community.
• Design and drive the annual marketing plan with leadership input.
• Build and manage lead base; respond to inquiries in real time.
• Maintain occupancy and revenue according to plans.
• Conduct walk-in and scheduled tours for prospective residents.
• Provide sales activity reports with lead status and next steps.
• Follow up with leads, referral sources, and interested parties.
• Maintain Yardi CRM accurately and promptly.
• Supervise and motivate the sales team.
• Foster resident satisfaction through strong relationships with residents and staff.
• Understand care regulations to ensure proper placement and education for prospects.
• Represent the community at outreach events and trade shows.
• Monitor promotional inventory and assess ad/print/social media needs.
• Manage social media accounts and marketing budget.

Skills

Relational sales

Team player

Sales targets

Time management

Customer service

CRM software

Education

High School diploma

Bachelor's in marketing or related field

Tools

CRM software

Microsoft Excel

Microsoft Word

Microsoft Outlook

Job description

Description

THE COMPANY

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.

At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

WHAT WE OFFER

• Compensation includes a base salary and a generous, accelerating commission structure.
• Health, Dental, Vision, and Life Insurance.
• 401K with company match.
• Paid Vacation, Holidays, and Sick Leave.
• Employee Assistance Program,
• Generous Employee Referral Program and more.

POSITION SUMMARY

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources, generating qualified leads, conducting community tours, and driving revenue growth.

In this role, the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents, as well as conducting both scheduled and walk-in tours of the community. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.

KEY RESPONSIBILITIES

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries remotely and in real-time.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.
• Supervise, direct, and motivate all sales team members.
• Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.
• Understand the community's care regulations to ensure proper placement and education for prospects.
• Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Manage social media accounts.
• Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

Requirements

CANDIDATE QUALIFICATIONS

Education:

• A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.

Experience, Competencies, and Skills:

• At least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings.
• A positive team player mentality and passion for serving seniors.
• A proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively, high initiative, and good judgment.
• Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
• Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
• Proficient in Microsoft Excel, Word, Outlook, and CRM software.
• A valid driver’s license.