Community & Referral Marketing Lead

CENTRAL FLORIDA RHEUMATOLOGY CONSULTANTS LLC; Orlando (FL); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Mileage reimbursement

Paid time off and holidays

Visible role with leadership access

Job summary

Central Florida Rheumatology Consultants LLC is seeking a seasoned marketing leader to own community outreach across multiple locations. You will visit referring offices, manage vendor relationships, update materials and digital assets, and track results to drive more referred patients.

In this hands-on role, you will collaborate with practice leadership, office managers, IT, and the Medical Director, traveling between offices and events to ensure accurate materials, effective campaigns, and

Qualifications

• 6+ years of marketing experience in healthcare or local services.
• Ability to visit offices, staff events, and present to executives.
• Strong organization skills and vendor management experience.
• Proven reporting capability linking activity to patient growth.
• Confident in presenting insights to leadership.
• Proficient in MS Office; capable of building presentations and analyses.
• Comfort using AI tools to speed up drafting, research, and reporting.
• Working knowledge of a CMS (Webflow/WordPress) and Google Business Profile.
• Clear, professional written communication for patients and leadership.
• Valid driver's license and reliable transportation for travel between locations.

Responsibilities

• Represent the practice at health fairs, career fairs, and community events.
• Build and maintain relationships with primary care offices and referring providers.
• Keep rack cards, brochures, and referral instructions up to date.
• Track events and outreach and measure referral impact.
• Own print pipeline: brief designers, review proofs, approvals, and printing.
• Maintain provider rack cards, location brochures, and practice-wide brochure.
• Update in-office patient content (PatientPoint) as needed.
• Update Webflow site: bios, hours, addresses, insurance, announcements.
• Coordinate larger website projects with external developers and QA submissions.
• Monitor appointment and referral forms routing to the correct submission path.
• Keep Google Business Profiles accurate; liaise with SEO and Ads agencies.
• Support patient review programs and ensure directory listings are accurate.
• Produce monthly marketing reporting with key metrics for leadership.
• Present results with clear takeaways, costs, and recommendations.
• Maintain tracking for referrals, events, and spend; manage Asana board.
• Route clinical content to Medical Director for sign-off before publishing.

Skills

Marketing experience

Presence

Organization

Reporting

Executive presentation

MS Office (Excel, PowerPoint, Word)

AI tools usage

CMS familiarity (Webflow/WordPress)

Clear writing

Driver's license

Tools

Excel

PowerPoint

Word

Webflow

WordPress

Asana

Job description

Central Florida Rheumatology Consultants LLC is seeking a seasoned marketing leader to own community outreach across multiple locations. You will visit referring offices, manage vendor relationships, update materials and digital assets, and track results to drive more referred patients.

In this hands-on role, you will collaborate with practice leadership, office managers, IT, and the Medical Director, traveling between offices and events to ensure accurate materials, effective campaigns, and