Marketing & Community Outreach Coordinator

Central Florida Rheumatology Consultants; Orlando (FL); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Mileage reimbursement

Paid time off and holidays

Visible role with leadership access

Job summary

Central Florida Rheumatology Consultants LLC is seeking a seasoned marketing leader to own community outreach across multiple locations. You will visit referring offices, manage vendor relationships, update materials and digital assets, and track results to drive more referred patients.

In this hands-on role, you will collaborate with practice leadership, office managers, IT, and the Medical Director, traveling between offices and events to ensure accurate materials, effective campaigns, and

Qualifications

• 6+ years of marketing experience in healthcare or local services.
• Ability to visit offices, staff events, and present to executives.
• Strong organization skills and vendor management experience.
• Proven reporting capability linking activity to patient growth.
• Confident in presenting insights to leadership.
• Proficient in MS Office; capable of building presentations and analyses.
• Comfort using AI tools to speed up drafting, research, and reporting.
• Working knowledge of a CMS (Webflow/WordPress) and Google Business Profile.
• Clear, professional written communication for patients and leadership.
• Valid driver's license and reliable transportation for travel between locations.

Responsibilities

• Represent the practice at health fairs, career fairs, and community events.
• Build and maintain relationships with primary care offices and referring providers.
• Keep rack cards, brochures, and referral instructions up to date.
• Track events and outreach and measure referral impact.
• Own print pipeline: brief designers, review proofs, approvals, and printing.
• Maintain provider rack cards, location brochures, and practice-wide brochure.
• Update in-office patient content (PatientPoint) as needed.
• Update Webflow site: bios, hours, addresses, insurance, announcements.
• Coordinate larger website projects with external developers and QA submissions.
• Monitor appointment and referral forms routing to the correct submission path.
• Keep Google Business Profiles accurate; liaise with SEO and Ads agencies.
• Support patient review programs and ensure directory listings are accurate.
• Produce monthly marketing reporting with key metrics for leadership.
• Present results with clear takeaways, costs, and recommendations.
• Maintain tracking for referrals, events, and spend; manage Asana board.
• Route clinical content to Medical Director for sign-off before publishing.

Skills

Marketing experience

Presence

Organization

Reporting

Executive presentation

MS Office (Excel, PowerPoint, Word)

AI tools usage

CMS familiarity (Webflow/WordPress)

Clear writing

Driver's license

Tools

Excel

PowerPoint

Word

Webflow

WordPress

Asana

Job description

About the practice

Central Florida Rheumatology Consultants (CFRC) is the largest rheumatology care network in Central Florida, with offices in Lake Mary, Orange City, Winter Garden, and Kissimmee and an affiliated practice in Palm Harbor. Beyond specialist care, we offer on-site infusion services, an in-house pharmacy with free delivery, telehealth for established patients, and clinical research. We are growing, opening new locations, and need someone to make sure every community and every referring physician around them knows who we are.

The role

You are our on-the-ground marketing lead and the face of the practice in the community and with referring providers. You will own outreach to primary care offices, keep our website and printed materials accurate as we grow, manage the outside partners who handle design, web development, SEO, and paid advertising, and report clearly on what is working.

The goal is simple: more referred patients walking through the door at every location.

You will report to practice leadership and work closely with the office managers, IT, and the Medical Director. This is a hands-on role for someone who is as comfortable staffing a booth or walking into a physician's office as they are building a monthly results report.

What success looks like

• First 90 days: every referring office in each market has been visited, is stocked with current materials, and has a named contact at CFRC; Google Business Profiles and the website are accurate for every location; the monthly reporting view is live.
• First year: measurable growth in referred new patients at every location, with a clear line from outreach and campaign activity to results; a referral and event tracking system leadership trusts; outside vendors delivering on time and on budget.

What you’ll do

Community and referral outreach

• Represent the practice at health fairs, career fairs, community events, and business functions
• Build and maintain relationships with primary care offices and other referring providers through drop-ins, lunch-and-learns, and timely referral follow-up
• Keep referring offices stocked with current rack cards, brochures, and referral instructions
• Track which events and outreach efforts actually produce referrals, and prioritize accordingly

Print and collateral

• Own the print pipeline end to end, brief the external graphic designer, review proofs for accuracy, secure internal approvals, and order through the print vendor

Maintain the provider rack card series, location brochures, and the practice-wide brochure as providers, addresses, and services change

• Keep in-office patient screen content (PatientPoint) current

Website

• Make routine updates on the Webflow site: provider bios, office hours, addresses, insurance list, and announcements
• Scope and project-manage larger website projects with the external developer: write clear tickets, set timelines, and QA before publishing
• Monitor appointment-request and referral forms to confirm submissions route correctly

Local search, advertising, and reputation

• Keep Google Business Profiles accurate and active for every location
• Coordinate with the external SEO consultant and Google Ads agency; review their monthly reports and flag what is working and what is not
• Support the patient review program and keep directory listings accurate

Reporting and project management

• Own monthly marketing reporting: consolidate Google Ads, Google Business Profile, website and form analytics, SEO results, and outreach activity into one clear view
• Present results to practice leadership in plain business terms: what worked, what did not, what it cost, and what you recommend next
• Maintain simple tracking for referrals, events, campaign spend, and print inventory
• Run the marketing project board in Asana and keep stakeholders current on status, blockers, and decisions needed
• Route all clinical content to the Medical Director for sign-off before anything is published

What you bring

• 6+ years of marketing experience, ideally in healthcare, a medical practice, or another local service business
• Presence: you can walk into a physician's office or staff a booth and make a strong impression
• Organization and attention to detail, with a track record of managing outside vendors (designers, printers, developers, agencies) and keeping projects on deadline
• Strong reporting skills: you know which numbers matter, can connect activity to new-patient results, and can spot a trend or a problem in the data
• Confidence presenting to executives, leading with the takeaway
• Proficiency in Microsoft Office, including working Excel skills (sorting, filtering, basic formulas, charts) and PowerPoint and Word for leadership presentations and documents
• Comfort using AI tools (such as ChatGPT or Claude) to speed up drafting, research, and reporting, with the judgment to fact-check output before it reaches patients, providers, or print
• Working knowledge of a website CMS (Webflow, WordPress, or similar) and Google Business Profile
• Clear, professional writing for patients, providers, and leadership
• Valid driver's license and reliable transportation for regular travel between offices and events

Nice to have

• Bilingual English/Spanish
• Familiarity with HIPAA basics and healthcare marketing compliance
• Experience with Asana, Figma (reviewing design files), JotForm, or Google Ads reporting
• An existing network in the Orlando healthcare or business community

What we offer

• Competitive salary commensurate with experience [insert range if posting requires]
• Health, dental, and vision coverage; 401(k); paid time off and holidays [confirm current benefits]
• Mileage reimbursement for travel between offices and events
• A visible role with direct access to leadership and clear ownership of results in a growing, physician-led practice

Central Florida Rheumatology Consultants is an equal opportunity employer. Employment is contingent on a background check in accordance with applicable law.