Community Producer, Direct Audience

Storyful; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

The Wall Street Journal in New York is seeking a Community Producer to join the Direct Audience team, shaping online and offline community experiences, programming Live Q&As, and fostering conversations to connect readers with journalism. Based in New York, this role reports to the Director of Direct Audience.

You will bridge the newsroom and readers with strong editorial judgment, lead audience outreach, train journalists to participate in comments, and develop events that reward subscriber

Qualifications

• 4+ years of experience in audience engagement, community management, or digital journalism.
• Proven track record programming interactive digital events, such as Live Q&As or audience-driven discussions.
• Strong editorial judgment and ability to confidently moderate reader comments, ensuring civil discourse.
• Passion for humanizing the news and translating newsroom expertise into direct reader interaction.
• Excellent communication and organizational skills, with ability to collaborate across desks on community projects.
• Self-starter mentality with willingness to experiment to reward subscriber loyalty and build reader habits.

Responsibilities

• Strategize and develop new community-building efforts to deepen reader loyalty and create active spaces for readers to connect with journalism and each other.
• Foster conversations onsite, in off-platform channels, and via newsletters to shift readers from read-and-exit to read-and-discuss habits.
• Program, host, and moderate Live Q&As with reporters to highlight expertise and answer reader questions.
• Lead proactive audience outreach initiatives and curate User-Generated Content to reflect readers' voices in journalism.
• Empower and train WSJ journalists to participate in comments, turning reader experience into a conversational community.
• Brainstorm, test, and launch initiatives such as in-person events to connect subscribers and journalists.

Skills

Audience engagement

Community management

Digital journalism

Live Q&A programming

Moderation

Editorial judgment

Cross-team collaboration

Job description

Job Description: Community Producer, Direct Audience

The Wall Street Journal is seeking a Community Producer to join our Direct Audience team, a group dedicated to building direct relationships with our readers. In this role, you will help shape and execute our community experiences, both on-platform and off. You will program interactive Live Q&As, foster reporter engagement in our comments section, and strategize new ways to connect our audience with our newsroom. The ideal candidate is an audience advocate who can seamlessly bridge the gap between our newsroom and our readers, cultivating a vibrant, conversational space that provides value far beyond just reading an article. This role is based in New York and reports to the Director of Direct Audience.

You will:

• Strategize and develop new community-building efforts that deepen reader loyalty and create active spaces for our audience to connect with our journalism and each other.
• Help shift users from a "read-and-exit" behavior to a "read-and-discuss" habit by fostering robust conversations onsite, in off-platform channels, and directly in the inbox through our newsletters.
• Program, host, and moderate Live Q&A sessions, collaborating directly with reporters across the newsroom to highlight their expertise and answer reader questions.
• Lead proactive audience outreach initiatives and curate User-Generated Content (UGC) to ensure our readers' voices and experiences are reflected in our journalism.
• Empower and train WSJ journalists to actively participate in the comments section, turning the reader experience into a relatable, conversational community.
• Brainstorm, test, and launch new initiatives—such as small-scale, in-person events—designed to bring subscribers and journalists together and build real-world connections.
• Monitor audience sentiment and engagement metrics in community spaces, leveraging new tools to make large volumes of reader feedback more accessible and actionable.

You have:

• 4+ years of experience in audience engagement, community management, or digital journalism.
• A proven track record of programming interactive digital events, such as Live Q&As or audience-driven discussions.
• Strong editorial judgment and the ability to confidently moderate reader comments, ensuring a high-quality, civil discourse.
• A passion for humanizing the news and helping reporters translate their deep expertise into direct, conversational interactions with readers.
• Excellent communication and organizational skills, with a talent for collaborating across coverage desks to execute community projects.
• A self-starter mentality and an eagerness to experiment with new ways to reward subscriber loyalty and build reader habits.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.

EEO/Disabled/Vets Reasonable Accommodation

We’re committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area: Dow Jones - News - WSJ

Job Category: Book Publishing, Editorial/Journalism

Union Status: Non-Union role

Base Pay Range: 80,000 - 90,000 We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, audio, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds more than three dozen Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).