Community Producer, Direct Audience

Nashville Public Radio; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

The Wall Street Journal is seeking a Community Producer to join our Direct Audience team in New York. You will shape and execute community experiences on-platform and off, program Live Q&As, and foster reporter engagement in our comments to build a vibrant, value-driven reader conversation.

Reporting to the Director of Direct Audience, you will lead outreach, curate user-generated content, train journalists to participate in comments, and pilot in-person events to connect subscribers with

Qualifications

• 4+ years of experience in audience engagement, community management, or digital journalism.
• Proven ability to program interactive digital events like Live Q&A.
• Strong editorial judgment to moderate reader comments.
• Passion for humanizing the news and direct audience conversations.
• Excellent communication and organizational skills to collaborate across desks.
• Self-starter with eagerness to experiment and reward subscriber loyalty.

Responsibilities

• Strategize and develop new community-building efforts that deepen reader loyalty.
• Shift users from read-and-exit to read-and-discuss via onsite and newsletter channels.
• Program, host, and moderate Live Q&A sessions with reporters.
• Lead proactive audience outreach and curate UGC.
• Empower WSJ journalists to participate in comments and foster conversation.
• Brainstorm, test, and launch small in-person events to connect subscribers with journalists.
• Monitor audience sentiment and engagement using new tools.

Skills

Audience engagement

Community management

Digital journalism

Job description

NYC - 1211 Ave of the Americas

Full time

Job_Req_54992

Community Producer, Direct Audience

The Wall Street Journal is seeking a Community Producer to join our Direct Audience team, a group dedicated to building direct relationships with our readers.

In this role, you will help shape and execute our community experiences, both on-platform and off. You will program interactive Live Q&As, foster reporter engagement in our comments section, and strategize new ways to connect our audience with our newsroom. The ideal candidate is an audience advocate who can seamlessly bridge the gap between our newsroom and our readers, cultivating a vibrant, conversational space that provides value far beyond just reading an article.

This role is based in New York and reports to the Director of Direct Audience.

You Will

• Strategize and develop new community-building efforts that deepen reader loyalty and create active spaces for our audience to connect with our journalism and each other.
• Help shift users from a "read-and-exit" behavior to a "read-and-discuss" habit by fostering robust conversations onsite, in off-platform channels, and directly in the inbox through our newsletters.
• Program, host, and moderate Live Q&A sessions, collaborating directly with reporters across the newsroom to highlight their expertise and answer reader questions.
• Lead proactive audience outreach initiatives and curate User-Generated Content (UGC) to ensure our readers' voices and experiences are reflected in our journalism.
• Empower and train WSJ journalists to actively participate in the comments section, turning the reader experience into a relatable, conversational community.
• Brainstorm, test, and launch new initiatives - such as small-scale, in-person events - designed to bring subscribers and journalists together and build real-world connections.
• Monitor audience sentiment and engagement metrics in community spaces, leveraging new tools to make large volumes of reader feedback more accessible and actionable.

You Have

• 4+ years of experience in audience engagement, community management, or digital journalism.
• A proven track record of programming interactive digital events, such as Live Q&A or audience-driven discussions.
• Strong editorial judgment and the ability to confidently moderate reader comments, ensuring a high-quality, civil discourse.
• A passion for humanizing the news and helping reporters translate their deep expertise into direct, conversational interactions with readers.
• Excellent communication and organizational skills, with a talent for collaborating across coverage desks to execute community projects.
• A self-starter mentality and an eagerness to experiment with new ways to reward subscriber loyalty and build reader habits.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - News - WSJ

Job Category: Book Publishing, Editorial/Journalism

Union Status

Non-Union role

Base Pay Range: 80,000 - 90,000

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, audio, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds more than three dozen Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Req ID: 54992