Community & Partnerships Manager

R.A.D; Dallas, Austin (TX, TX); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401k with company match

Generous employee product allowance

20 days annual leave

Family and friends discount

Quarterly Power of Movement allowance

Quarterly PT allowance

Small team doing something real

Job summary

R.A.D is hiring a Community & Digital Partnership Manager to lead our Texas presence, starting in Austin, Dallas and Houston. The role blends grassroots community building with strategic partnerships, working remotely with local teams.

You'll cultivate coaches, creators and community leaders, negotiate partnerships, and track ROI. The position requires deep Texas training community ties and a commercially minded, self-driven mindset.

Qualifications

• 3+ years of experience across community management, partnerships, influencer marketing, or grassroots marketing, ideally in the fitness space.
• Strong relationship-building skills and a commercial mindset.
• Comfort with negotiating contracts and tracking partner ROI.

Responsibilities

• Lead the Texas community and partnerships strategy, starting in Austin, Dallas and Houston.
• Build relationships with coaches and the broader training community in a grassroots, authentic manner.
• Identify and develop partnerships with creators, athletes and community leaders.
• Recruit and manage the Texas coaching team; maintain monthly check-ins.
• Lead contract negotiation and management for digital creators and partners.
• Analyze partner performance with a data-first approach and report results.
• Coordinate with marketing to align community activities with brand strategy.
• Provide product seeding to key community members and assist at events.

Skills

Community management

Partnerships

Influencer marketing

Grassroots marketing

Relationship-building

Commercial awareness

Data-driven

Tools

Hootsuite

CreatorIQ

Excel

PowerPoint

Google Analytics

Job description

ABOUT R.A.D®

R.A.D® is a performance footwear company rooted in training, with an aesthetic influenced by the lifestyle subcultures of skateboarding and surfing. Launched in 2022 and making waves in the training market against some of the biggest footwear companies on the planet, we are an underdog - committed to breaking the outdated stereotypes that portray sport and training as macho, intimidating, or uninviting. Sport is woven into all aspects of society and has long been a catalyst for positive change.

We believe the joy of sport is enhanced bya holistic approachto the lifestyle surrounding it, with a focus on three key areas: training, competition, and community.

THE ROLE

We'relooking for aCommunity& Digital PartnershipManager to lead R.A.D®'s presence across Texas- starting in Austin,Dallas, and Houstonwith room to grow into other Texas hubs as we scale. This is a hybrid role: half grassroots community builder, half partnerships lead, all in one person.

You'll be the face of R.A.D® on the ground - in the gyms, at the events, in the group chats that matter - while also owning the relationships with thedigitalcreatorsand partners who help tell our story to a wider audience.It'sa role for someone who's just as comfortable coaching a WOD as they are negotiating a contract.

Texas has one of the fastest-growing functional fitness, CrossFit, andHyroxscenes in the country, and this role exists because we want to build there properly - not parachute in with a campaign, but show up, stay, and earn our place in the community.

WHO YOU ARE

You'renot a marketer pushing a brand.You'rea genuine community builder who also understands how to run a partnership like a business.

You'redeeply embedded in the Texas training community, oryou'reready to be - you know (or will quickly know) the coaches, the gyms, the events, and the culture. You build relationships through showing up, not through campaigns, and you understand that credibility in this space is earned slowly and lost quickly.

At the same time,you'recommercially minded. You can spot a partnerwho'sauthentic and credible within their trainingmethodology, negotiate a fair deal, and track whetherit'sactually working.You'reas comfortable having a coffee with a coach as you are pulling together a performance report for the leadership team.

You'reorganized and self-directed. Operating remotely and largely independently, you manage your own time, prioritize with purpose, and stay closelyalignedandin syncwith the widerCommunityteamand theorganization as a whole.

WHAT YOU'LL DO

Texas Strategy

• Work alongside the Director of Community & Partnerships to build and execute the Texas community and partnerships strategy, with an initialfocus on Austin,Dallasand Houston.

Building Meaningful Relationships

• Build relationships with coaches and the wider training community ina grassroots, authentic manner.

• Identifyand develop partnerships with relevant players in the gym training space - creators, athletes, and community leaders - who drive credibility for the R.A.D® brand.

• Train,participate, and spectate at local events and community meals with key members.

• Visit an agreed volume of gyms and training spaces per week across the CrossFit, functional training, andHyroxspace,determinedby a pre-agreed tiering system.

R.A.D® Coaching Team

• Build out the R.A.D® Coaching Team in Texas, focused on recruiting high-level, respected coaches.

• Manage relationships with all coaching team members, checking in with each at least once a month - workout, coffee, or conversation.

• Look for opportunities to support coaching team members on a personal level, beyond the brand relationship.

• Partner with the coaching team on event collaboration and activations.

Partnerships Management

• Lead contract negotiation and management fordigitalcreatorsand partners, ensuring budget isoptimizedand used in the right places.

• Analyzethe performance of each partner through a data-first approach, to ensure strong ROI.

• Report cross-category performance data to the Director of Community & Partnerships and the wider business.

• Develop engagement strategies to strengthen relationships with partners over time, not just at the point of signing.

Product Seeding

• Aligned to the broader seeding strategy, ensure key community members and partners are provided with relevant R.A.D® product at the right moments.

Events

• Provide support for larger R.A.D® events asrequired, including activating R.A.D® Training Team members and athletes within community events.

Collaboration

• Work closely with the marketing team to ensure community and partnerships activity aligns with - and complements - the central brand strategy.

• Manage workload and priorities across multiple product categories and performance disciplines.

• Existing roots in the Texas gym training community - CrossFit, functional fitness,Hyrox, or adjacent spaces - or a fast ability to build them.

• 3+ yearsof experience across community management, partnerships, influencer marketing, or grassroots marketing, ideally in the fitness space.

• A genuine passion for sport, training, and the culture surrounding it - you regularly train and participateyourself.

• Strong relationship-building skills, with the ability to connect authentically across coaches, athletes, and community leaders.

• Commercial awareness - comfortable negotiating contracts and managing budget with a partner's ROI in mind.

• An analytical eye for trends when evaluating partner performance, with a working knowledge of social media monitoring tools (e.g. Hootsuite,CreatorIQ) andproficiencyin Excel, PowerPoint, and Google Analytics.

• Self-motivated and highly organized, with the ability to manage your own schedule and priorities remotely.

• A clear communicator, comfortable reporting back to the wider team andrepresentingthe brand externally.

• An understanding of what makes a community feel real, and what makes it feel like marketing.

• Competitive salary.

• Health, dental, and vision coverage.

• 401k with company match.

• Generous employee product allowance.

• 20 days annual leave.

• Family andfriendsdiscount.

• Quarterly Power of Movement allowance - put it toward a gym membership, race entry, or whatever keepsyoumoving.

• QuarterlyPTallowance.

• A small team doing something real - building a community-led brand from the ground up, in a space that matters.