Community Marketing Brand Ambassador

Aviva West Hartford; West Hartford (CT); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Generous paid time off

Job summary

Aviva West Hartford is seeking a Community Marketing & Brand Ambassador to be the public face of the community, building brand awareness, hosting events, and driving tours. You will work with the Executive Director to strengthen partnerships and grow occupancy.

Responsibilities include developing marketing initiatives across Greater Hartford, generating qualified leads, managing social media, coordinating community events, and cultivating referral networks.

Qualifications

• 2+ years of marketing, hospitality, healthcare, senior living, public relations, event management, or community outreach.
• Strong networking and written/verbal communication skills.
• Experience managing LinkedIn, Facebook, Instagram, and digital content.

Responsibilities

• Develop and execute community marketing initiatives in the Greater Hartford area.
• Generate qualified leads that convert into tours through networking, events, referrals, digital marketing, and outreach.
• Plan and execute resident and family events, open houses, seminars, mixers, and festivals.
• Represent Aviva at health fairs, Chamber events, churches, and local organizations.
• Build referral partnerships to produce tours and occupancy.
• Own the community's social media presence across LinkedIn, Facebook, and Instagram.
• Create weekly content including resident stories, employee recognition, photos, videos, and event promotion.
• Coordinate local advertising, PR opportunities, press releases, and campaigns.
• Protect and elevate the Aviva brand with consistent messaging.
• Collaborate with Activities team to showcase community life.
• Support recruiting and employer branding on LinkedIn and other platforms.
• Monitor online reviews and strengthen Aviva's reputation.
• Track lead sources, tours, events, social engagement, and ROI.

Skills

Networking

Communication

Social media

Event planning

Tools

LinkedIn

Facebook

Instagram

Job description

Aviva West Hartford | Full-Time| On-Site

Reports to: Executive Director

Why This Role Exists

At Aviva Senior Living, we believe people choose communities because of the experiences they have long before they ever move in. As the Community Marketing & Brand Ambassador, you will be the public face of Aviva West Hartford—building brand awareness, creating memorable experiences, strengthening community partnerships, generating qualified leads for tours, and helping drive occupancy growth. You'll work side-by-side with the Executive Director to make Aviva the most recognized and trusted senior living community in the market.

What You'll Own

• Develop and execute community marketing initiatives that increase awareness throughout the Greater Hartford area.
• Generate qualified leads that convert into scheduled tours through networking, events, referral relationships, digital marketing, and grassroots outreach.
• Plan and execute resident appreciation events, family events, holiday celebrations, educational seminars, networking mixers, open houses, vendor events, and community festivals.
• Represent Aviva at health fairs, Chamber events, civic organizations, churches, senior organizations, physician offices, hospitals, rehabilitation centers, and local businesses.
• Build referral partnerships that consistently produce prospective residents and family tours.
• Own the community's social media presence including LinkedIn, Facebook, Instagram, and Google Business Profile.
• Create weekly content including resident stories, employee recognition, photos, videos, event promotion, and educational content.
• Coordinate local advertising, sponsorships, public relations opportunities, press releases, and promotional campaigns.
• Protect and elevate the Aviva brand by ensuring consistent messaging and presentation across every touchpoint.
• Partner with the Activities team to create memorable resident experiences while capturing engaging content that showcases community life.
• Support recruiting and employer branding by highlighting company culture and employee recognition on LinkedIn and other platforms.
• Monitor online reviews and help strengthen Aviva's reputation.
• Track lead sources, tours generated, event attendance, social engagement, referral growth, and marketing ROI.

What Success Looks Like

• Increased qualified inquiries and scheduled tours each month.
• A growing network of referral partners producing measurable occupancy growth.
• A full calendar of engaging resident and public events.
• Meaningful growth in social media engagement and local brand recognition.
• Outstanding experiences for residents, families, prospects, and business partners.
• Measurable contribution to occupancy through marketing, outreach, and community engagement.

Who Thrives Here

You are energetic, creative, outgoing, and relationship-driven. You enjoy networking, hosting events, telling stories through social media, and creating experiences that people remember. You are comfortable working independently, taking initiative, and representing Aviva with professionalism and enthusiasm.

Qualifications

• 2+ years of experience in marketing, hospitality, healthcare, senior living, public relations, event management, or community outreach.
• Strong networking, relationship-building, written, and verbal communication skills.
• Experience managing LinkedIn, Facebook, Instagram, and digital content.
• Excellent organizational and project management skills.
• Valid driver's license with ability to attend local events and occasional evenings/weekends.

Why Aviva?

This is more than a marketing role—it's an opportunity to shape how an entire community is experienced. Your work will directly influence our reputation, occupancy, resident experience, and community impact while helping seniors and families discover a place they'll proudly call home.

Compensation and Benefits

• Base salary
• Performance bonus
• Medical, dental, and vision coverage
• 401(k) with company match
• Generous paid time off

Aviva Senior Living is an equal opportunity employer. We believe in building teams that reflect the communities we serve.