Brand Ambassador & Community Growth Strategist

Aviva West Hartford; West Hartford (CT); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Generous paid time off

Job summary

Aviva West Hartford is seeking a Community Marketing & Brand Ambassador to be the public face of the community, building brand awareness, hosting events, and driving tours. You will work with the Executive Director to strengthen partnerships and grow occupancy.

Responsibilities include developing marketing initiatives across Greater Hartford, generating qualified leads, managing social media, coordinating community events, and cultivating referral networks.

Qualifications

• 2+ years of marketing, hospitality, healthcare, senior living, public relations, event management, or community outreach.
• Strong networking and written/verbal communication skills.
• Experience managing LinkedIn, Facebook, Instagram, and digital content.

Responsibilities

• Develop and execute community marketing initiatives in the Greater Hartford area.
• Generate qualified leads that convert into tours through networking, events, referrals, digital marketing, and outreach.
• Plan and execute resident and family events, open houses, seminars, mixers, and festivals.
• Represent Aviva at health fairs, Chamber events, churches, and local organizations.
• Build referral partnerships to produce tours and occupancy.
• Own the community's social media presence across LinkedIn, Facebook, and Instagram.
• Create weekly content including resident stories, employee recognition, photos, videos, and event promotion.
• Coordinate local advertising, PR opportunities, press releases, and campaigns.
• Protect and elevate the Aviva brand with consistent messaging.
• Collaborate with Activities team to showcase community life.
• Support recruiting and employer branding on LinkedIn and other platforms.
• Monitor online reviews and strengthen Aviva's reputation.
• Track lead sources, tours, events, social engagement, and ROI.

Skills

Networking

Communication

Social media

Event planning

Tools

LinkedIn

Facebook

Instagram

Job description

Aviva West Hartford is seeking a Community Marketing & Brand Ambassador to be the public face of the community, building brand awareness, hosting events, and driving tours. You will work with the Executive Director to strengthen partnerships and grow occupancy.

Responsibilities include developing marketing initiatives across Greater Hartford, generating qualified leads, managing social media, coordinating community events, and cultivating referral networks.