Community Manager - Adobe Marketing Cloud

Adobe; San Francisco (CA); On-site; USD 84,000 - 164,000; Full time

Job summary

Adobe is looking for a full-time Community Manager to enhance customer engagement within its Adobe Marketing Cloud communities. This role involves developing strategies, fostering relationships with community users, delivering high-quality content, and coordinating engagement events—all central to driving community growth and collaboration.

Qualifications

• Experience in B2B community management and customer engagement.
• Familiarity with Adobe Marketing Cloud products is preferred.
• Strong written and verbal communication skills.

Responsibilities

• Define strategy for customer communities and align with product teams.
• Host virtual events and coordinate community engagement.
• Monitor forums to ensure timely responses to community questions.

Skills

Customer engagement

Community management

Communication

Product advocacy

Education

3–5 years in community management or customer success

Tools

Khoros

Gainsight

Higher Logic

Job description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About the Role

We’re seeking a full-time Community Manager to lead and scale customer engagement across our Adobe Marketing Cloud communities—including Adobe Analytics, Adobe Target, and Adobe Campaign.

In this role, you will be responsible for defining the strategy for your communities and understanding your customer’s needs to grow community participation, alig n with product and go-to-market teams, and support Adobe practitioners through high-quality content, events, and peer-to-peer collaboration. This role is ideal for someone with a passion for enterprise technology, customer success, and community- building.

Key Responsibilities

Product & GTM Alignment

• Partner with product and go-to-market teams to align community activity with launches, roadmaps, and adoption goals.
• Participate in regular product syncs to stay current on updates and priorities.
• Lead the development and execution of content strategies that support GTM awareness and education (e.g., blog posts, newsletters, product tips).
• Host and coordinate virtual community events such as AMAs, product Q&As, and technical deep dives.
• Coordinate feedback loops by handling idea submissions and showcasing practitioner input to product managers.
• Support beta programs and early feature adoption by engaging top contributors and power users.

Practitioner Engagement & Growth

• Monitor forums to ensure timely and high-quality responses to practitioner questions.
• Activate internal teams and expert contributors to improve response and resolution rates.
• Build relationships with community power users, and product champions to foster peer-to-peer support and deeper engagement.

Community Operations & Moderation

• Maintain content quality and enforce community guidelines to ensure a safe, respectful, and productive space.
• Proactively manage spam, abuse, and off-topic activity.
• Support user onboarding, troubleshoot account issues, and assist with access management as needed.
• Collaborate with internal teams to find opportunities to improve the community experience and platform functionality.

Metrics, Strategy & Performance Optimization

• Define and monitor key community health metrics, including engagement, resolution rate, active user growth, and case deflection.
• Regularly analyze performance data to identify trends, gaps, and opportunities.
• Produce monthly and quarterly reports to communicate impact, insights, and strategy updates to customers.
• Use data to guide decision-making—adjust programming, content, or engagement strategies based on what's working (or not).
• Collaborate with analytics, product management and operations teams as needed to refine dashboards, tagging, or tracking approaches.

Qualifications

• 3–5 years of experience in B2B community management, customer engagement, customer advocacy, product management or customer success.
• Familiarity with Adobe Marketing Cloud products is a nice to have.
• Strong written and verbal communication skills with a customer-first approach.
• Experience working with enterprise customers and technical communities.
• Proficiency with community platforms such as Khoros, Gainsight, or Higher Logic.
• Comfortable balancing big-picture thinking with hands-on community interaction and moderation.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $84,300 -- $163,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].