Community Liaison | Nova Hospice

Deercreekseniorliving; Houston (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

The Pennant Group, Inc.–Nova Hospice is seeking a Community Liaison to generate patient referrals by building professional relationships with physicians, hospitals, and care facilities. You will manage communications and be a public relations representative for high-quality home health and hospice services.

The role requires marketing know-how, two years in healthcare marketing, and the ability to manage territory with limited supervision, while ensuring consistent branding and customer

Qualifications

• Bachelor's degree required in Marketing, Business Administration, or a related field.
• Two+ years of health care marketing experience, hospice preferred.
• Ability to work independently to grow targets and relationships in the community.

Responsibilities

• Generate business by building and maintaining relationships with physicians, hospitals, and referral sources.
• Distribute and conduct sales and educational presentations for clinicians and local groups.
• Develop and execute a comprehensive marketing plan to meet volume projections.
• Communicate with clients and teams to provide proactive, problem-solving support.
• Maintain positive relationships with referral and payer sources.
• Document visits, referrals, and communications with sources and patients.
• Maintain alignment of messaging and branding with the company culture.
• Support market assessments and strategic opportunities for service expansion.
• Gain thorough knowledge of Home Health, Palliative Care, and Hospice markets.

Skills

Client relationship management

Public relations

Negotiation

Communication

Territory management

Sales presentations

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree preferred

Job description

JOB SUMMARY

The Community Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities. The Community Liaison is expected to generate appropriate patient referrals/ admissions by establishing and maintaining professional relationships with all referral sources.

DUTIES & RESPONSIBILITIES

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.


• Contacts, prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.


• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.


• Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.


• Establishes and maintains positive working relationships with current and potential referral and payer sources.


• Documents all physician office visits, referral source visits, follow up, phone calls and gifts.


• A minimum of 50 documented quality interactions per week.


• Ensures all communications, messaging and branding is aligned with the culture.


• Builds and monitors community, customer, and payer and patient perceptions of Vesper Hospice as a high quality provider of services.


• Strategic planning including identifying opportunities for additional or improved services to address customer needs.


• Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.


• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.


• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Cornerstone Healthcare, Inc.


• Monitors and reports cost effectiveness of marketing efforts.


• Assists patient and/or patient's family through election of benefit and admission process.


• Work closely with Care Coordination Team on any patient-related issues.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

• Bachelor's degree in Marketing, Business Administration, or related field, Master's Degree preferred.


• At least two years' experience in health care marketing preferably in hospice care operations preferred.


• Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.


• Ability to market and deal tactfully with customers and the community.


• Able to maintain an organized approach to territory management and work with limited supervision.


• Demonstrates good communications skills, negotiation skills, and public relations skills.


• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com. At Nova Hospice, we strive to provide excellent care. Our goal is to help patients maintain the highest quality of life in the comfort of their own home. We understand the importance of family and we do our best to treat their family like our own. We are here to support, listen, and respond to patients care with compassion and understanding.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.