Community Liaison - Hospice

Valley Regional; Fresno (CA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

9 Medical benefit plans

Employee Assistance Program

Dental coverage

Vision coverage

Paid Birthday Leave

Critical Illness coverage

Short-term Disability coverage

Accident insurance

Life Insurance

Competitive 401K plan w/ Safe Harbor

Job summary

Valley Regional is seeking a Full-Time Community Liaison in Fresno, CA to lead marketing and sales initiatives and maintain strong relationships with customers and referral sources. The role focuses on strategic planning, market assessments, and ensuring compliant marketing activities within the healthcare space.

The ideal candidate will manage marketing operations, develop plans to meet budget targets, and build positive perceptions of Valley Regional Hospice Inc as a high-quality provider.

Qualifications

• At least three years' experience in healthcare marketing management.
• At least one year experience in sales.

Responsibilities

• Follows all daily marketing operations including establishing and implementing marketing/sales initiatives.
• Assists in monitoring allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary projections.
• Establishes and maintains positive relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, payer and patient perceptions of Valley Regional Hospice Inc as a high-quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of markets, government agencies, major payer groups, referral sources, and competitor’s market positioning.

Skills

Healthcare marketing

Sales experience

Public relations

Negotiation

Communication

Job description

We are a locally owned and operated home health agency is looking to add Marketers to its current long-term and experienced Marketing team. Operating in the Valley since 2013, Valley Regional Care has been a leading provider, with a leading management team fully focused on employee growth, company benefits, and great professional culture, we are excited to add a Full-Time Community Liaison to continue our goals to serve our community.

Benefits

• 9 Medical benefit plans to choose from (HMO and PPO)
• Employee Assistance Program
• Dental coverage
• Vision coverage
• Paid Birthday Leave
• Critical Illness coverage
• Short-term Disability coverage
• Accident insurance
• Life Insurance
• Competitive 401K plan w/ Safe Harbor Matching

Job Description Summary

Responsible for managing own marketing/sales, establishing and maintaining positive relationships with customers and referral sources, responding to client requests and concerns.

Essential Job Functions/Responsibilities

• Follows all daily marketing operations including following direct oversight of the establishment and implementation of marketing/sales initiatives.
• Assures, understands and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
  
• Assists in monitoring allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, payer and patient perceptions of Valley Regional Hospice Inc as a high-quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Valley Regional Hospice Inc markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Valley Regional Hospice Inc.
• Monitors and reports cost-effectiveness of marketing efforts.
• On occasion, one may be required to bend, stoop, reach and move.

Position Qualifications

• At least three years' experience in healthcare marketing management, preferably in home care operations. At least one year experience in sales is preferred.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.