Community Liaison

Hireology; Woodbury (MN); On-site; USD 42,000 - 60,000; Full time

Job summary

Griswold is seeking a Community Liaison in Minnesota to nurture relationships with community partners and referrals, coordinate events, and drive local awareness. You will work with the local team to expand client referrals and ensure a positive brand image across our Griswold network.

The role emphasizes personalized client onboarding, proactive communication with referral sources, and ongoing market awareness to grow the Griswold community and support services staff.

Qualifications

• Associate degree in Marketing or related field preferred but not required.
• Experience in home care, human services, or related field is valued.

Responsibilities

• Builds relationships with community partners and referral sources.
• Attends and coordinates monthly private and community events to raise awareness.
• Grow and maintain an accurate list of referral partners with proper contacts in the scheduling system.
• Provide onboarding for clients through direct follow-up with them and referral sources.
• Create and implement personalized communication cadence with referral sources for follow-up on clients and events.
• Follow-up with referral partners for feedback to improve support.
• Participate in on-call duties on a rotating basis.
• Collaborate with Talent Care Specialist and Community Liaisons to ensure a successful experience for referral partners, clients and caregivers.
• Act as a local marketing expert, monitor market trends, and adapt community awareness strategies.

Skills

Relationship building

Event coordination

Referral networks

Communication cadence

On-call duties

Marketing expertise

Market trends

Education

Associate degree in Marketing

Job description

Our Community Liaison helps our community “live assured” by nurturing relationships with our community partners & ensuring the location has a positive brand image through awareness and marketing efforts. They work with the local team to use these connections to get new clients via community referrals.

Our “live assured” promise is driven our core pillars of the Griswold experience and baked into our job responsibilities.

Trusted Relationships

Our commitment to honesty and transparency assures the connections we build stay strong.

• Builds relationships with community partners and referral sources, including but not limited to professional referral sources, adult children decision makers and potential clients.
• Attending and coordinating monthly, various private and community-based programs/events throughout the year to bring awareness to Griswold.
• Grow and maintain accurate list of referral partners, including proper tagging and contacts in scheduling system.

Care is Personal

Our work is about people, and we support their unique needs with respect, empathy and dedicated attention.

• Participate in a positive, individualized onboarding experience for clients through direct follow-up with them and the referral source.
• Create and implement personalized communication cadence with referral sourcing including follow-up on current clients, events, visit schedules and other communication methods that aide in growing and maintaining the relationship
• Follow-up with referral partners for feedback on ways we can improve our support to them and the clients they refer.

Foundation of Expertise

Our collective wisdom benefits the people we serve, and our strong Griswold community ensures we will continue to learn and grow.

• Participates in on-call duties on a rotating basis and as needed by the office.
• Works closely with the Talent Care Specialist and Community Liaisons to create a successful, supportive and on-going experience to our referral partners, clients and caregivers.
• Act as our local expert in marketing through comprehensive, innovate approaches to community awareness and relationship building and monitoring market trends and community activities and customers’ needs.

Our Community Liaisons all have the below skills or qualities:

• Associate degree in Marketing or related field is preferred but not required.
• Previous experience in the home care industry, human services, or an analogous field required (or a strong desire to help others).
• Ability to pass all hiring criteria as defined by Griswold standards and/or state regulations, along with reliable transportation, valid driver’s license and valid car insurance.
• Must be able to lift 40 pounds and alternate from stationary to traverse positions often and for extended periods of time.
• Confident in all communication skills (written and verbal) in representing Griswold.
• Culture ambassador who embodies with ambition to grow with the company.
• Weekend and/or evening hours may be required for special events.

This job description reflects the assignment of essential functions, it does not proscribe or restrict the responsibilities that may be assigned or changed or altered at any time.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.