Full-Time Community Liaison (Field Marketing Representative)
Offices: Trophy Club, TX / Bedford, TX
Help us serve others. Build relationships. Make a difference. Grow a business that changes lives.
Comfort Keepers is seeking an energetic, people-focused Full-Time Community Liaison (Field Marketing Representative) to expand our presence throughout NW Tarrant County - Trophy Club, Southlake, Westlake, Keller, Haslet, and Colleyville, plus southern Denton County, such as Roanoke, Flower Mound, and Argyle.
If you enjoy networking, meeting new people, building partnerships, and creating opportunities while making a meaningful impact in the lives of seniors and their families, this could be the perfect role for you.
About Comfort Keepers
Comfort Keepers has been serving seniors and families for 20 years in Tarrant County and more than 27 years nationally. We branched out into Trophy Club in late 2023. Our mission is simple: Elevating the Human Spirit®
We help seniors remain safe, independent, and connected in the comfort of their own homes while providing peace of mind to families.
We are a licensed personal care services (PAS) agency with 5 offices throughout Tarrant, Hood and Parker Counties and a reputation built on seasoned caregivers, interactive care, the professionalism of the office team, and community involvement. We provide uplifting in-home care, which is often referred to as caregiving or non‑medical care.
Brief Position Overview
The Community Liaison (Marketing Representative) will serve as the face of Comfort Keepers throughout the NW Tarrant County area.
This role focuses on developing referral relationships, increasing community awareness, generating qualified leads, and helping grow our client base through networking, education, consulting, and relationship‑building activities in the local area.
This is an ideal opportunity for someone who enjoys connecting with people, working independently, and creating opportunities through strong relationships.
This is NOT a desk job.
- Meeting with referral partners
- Attending local / community events
- Visiting senior centers, VA clinics and independent living communities
- Building relationships with nurses, social workers and other healthcare professionals
- Connecting with organizations that serve seniors and their families
- Representing the Comfort Keepers brand throughout the community
What You'll Do
1.Business Development & Community Outreach
- Develop new referral relationships
- Build relationships with healthcare professionals: physicians, directors at senior living communities & rehabilitation facilities, nurses at hospice agencies & home health agencies, and community organizations such as the Parkinson’s Foundation
- Conduct regular face-to-face visits with referral sources outside of the medical community such as attorneys, accountants, fin’l advisors, insurance brokers that work with seniors and retirees on long-term care planning
- Attend networking events, senior expos, health fairs, chamber events, and community meetings
- Identify new opportunities for growth and partnership development
- Promote Comfort Keepers services throughout the Trophy Club/Southlake/Colleyville markets in particular
2.Community Engagement
- Help plan and execute local initiatives such as:
- National Day of Joy®
- Walk to End Alzheimer's
- Community education events
- Caregiver recruiting & appreciation activities
- Represent Comfort Keepers at local events and speaking opportunities
- Develop relationships with organizations serving seniors and veterans
3.Lead Generation & Follow-Up
- Generate new inquiries and referral opportunities
- Follow up on prospective client inquiries
- Assist with in‑home consultations and assessments when appropriate
- Support new client onboarding by ensuring a smooth transition to our care team
- Maintain regular communication with referral partners and prospects
4.Reporting & Planning
- Maintain accurate CRM records and activity tracking
- Report weekly on:
- a.New contacts
- b.In‑person Meetings with individuals at key partners/accounts (meaningful conversations)
- c.Referral / Leads generated
- d.Pipeline activity - > assessments / in – home visits
- e.Attendance at Chamber / Community meetings
- Participate in marketing, PR and social media efforts
- Help develop quarterly and annual outreach plans
Preferred Professional Background
Experience in one or more of the following segments is highly desirable:
- Home health
- Hospice
- Senior living communities
- Intermediate rehab or skilled nursing facilities
If not, past experience, previous roles such as these are required:
- Community relations / outreach
- Social media marketing
- Chamber of Commerce leadership
- Real estate sales or leasing
What Makes Someone Successful in This Role?
- A natural relationship builder
- Comfortable introducing yourself to new people
- Organized and self‑motivated
- Professional and trustworthy
- Energetic and positive
- Passionate about helping seniors and families
- Comfortable speaking with healthcare professionals and community leaders
- Driven by results and personal accountability
Skills & Qualifications
- Excellent interpersonal and communication skills
- Strong networking and relationship‑building abilities
- Professional appearance and demeanor
- Strong organizational and time management skills
- Comfortable using Microsoft Teams / Outlook and CRM systems
- Ability to work independently and manage priorities
- Reliable transportation for local travel throughout Parker County
Why Join Comfort Keepers?
- Meaningful work that improves lives
- Opportunity to grow professionally
- Supportive leadership team
- Strong community reputation and national brand
- Work with a mission‑driven organization that truly makes a difference
Location
Serving NE Tarrant County including: Trophy Club, Southlake, Colleyville, Keller, Haslet