Marketer | Frontier Hospice | FT

Deercreekseniorliving; Houston (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Deercreekseniorliving is looking for a Community Liaison in Houston, Texas. The ideal candidate will establish and maintain relationships with healthcare professionals to generate patient referrals. Responsibilities include market assessments and creating marketing plans.

Requirements include a Bachelor's degree in Marketing or Business Administration and at least three years in health care marketing. Strong communication, negotiation skills, and the ability to manage relationships independently are essential.

Qualifications

• Minimum three years' experience in health care marketing, preferably in hospice care.
• Ability to work independently to achieve business targets.
• Valid driver’s license and access to transportation required.

Responsibilities

• Generate business through existing and new relationships with referral sources.
• Prepare presentations for stakeholders on home care services.
• Monitor and report cost effectiveness of marketing efforts.

Skills

Health care marketing experience

Communication skills

Negotiation skills

Public relations skills

Organizational skills

Education

Bachelor's degree in Marketing or Business Administration

Master’s Degree preferred

Job description

Job Summary

The Community Liaison interfaces with hospitals, skilled nursing homes, board and care homes, outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative, facilitating safe quality health care in our communities. The Community Liaison is expected to generate appropriate patient referrals and admissions by establishing and maintaining professional relationships with all referral sources.

Responsibilities

Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.

Prepare and conduct sales and educational presentations for physicians, businesses, and local community groups regarding home care services and benefits.

Assist the Executive Director and/or Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.

Monitor allocation of resources according to budgetary limitations.

Conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.

Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.

Establish and maintain positive working relationships with current and potential referral and payer sources.

Document all physician office visits, referral source visits, follow up, phone calls and gifts.

Ensure all communications, messaging and branding is aligned with the culture.

Build and monitor community, customer, payer and patient perceptions of Frontier Home Health and Hospice as a high-quality provider of services.

Strategic planning including identifying opportunities for additional or improved services to address customer needs.

Maintain comprehensive working knowledge of Home Health, Palliative Care and Hospice markets, including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

Maintain comprehensive working knowledge in the field of marketing and share information with appropriate organizational personnel.

Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources when services are not provided by the organization.

Monitor and report cost effectiveness of marketing efforts.

Assist patients and/or families through election of benefit and admission process.

Work closely with the Care Coordination Team on any patient-related issues.

Job Requirements

Bachelor's degree in Marketing, Business Administration, or related field. Master’s Degree preferred.

At least three years’ experience in health care marketing, preferably in hospice care operations.

Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.

Ability to market and deal tactfully with customers and the community.

Organized approach to territory management and ability to work with limited supervision.

Good communication, negotiation, and public relations skills.

Demonstrated autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Ability to drive and/or have access to transportation for agency-related travel; must have a valid driver’s license, maintain automobile insurance coverage and have access to an automobile.

EEO Statement

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.