Community home care marketing Liaison

Aloaye Home Care; Elm (PA); On-site; USD 52,000 - 75,000; Full time

Job summary

Aloaye Home Care is seeking a motivated, relationship-driven outreach professional to build referral networks and connect families with high-quality home care services. You will engage healthcare providers, community groups, and potential clients, delivering presentations and coordinating with internal teams to ensure smooth service initiation.

The role emphasizes strong communication, independent work, and a proactive approach to grow awareness and partnerships within the local market.

Qualifications

• Experience in marketing, sales, community outreach, healthcare, home care, or a related field preferred.
• Strong interpersonal and relationship-building skills.
• Excellent verbal and written communication abilities.
• Ability to work independently while managing multiple priorities.
• Comfortable with networking, public speaking, and community engagement.
• Proficiency with standard business software and CRM or tracking systems preferred.
• High level of professionalism, discretion, and customer service orientation.

Responsibilities

• Develop and maintain relationships with referral sources, community organizations, healthcare providers, and other key partners.
• Promote home care services through presentations, outreach visits, networking activities, and community events.
• Identify opportunities to expand awareness of services and support business growth within the assigned market.
• Serve as a point of contact for prospective clients, families, and referral partners, providing timely and professional follow-up.
• Collaborate with internal teams to help ensure smooth communication from referral through service initiation.
• Track outreach efforts, referral activity, and market trends to support planning and performance goals.
• Represent the organization with professionalism, compassion, and a customer-focused approach.
• Support marketing initiatives, campaigns, and special projects as needed.

Skills

Relationship building

Public speaking

Networking

CRM experience

Multitasking

Proactive mindset

Communication

Tools

CRM systems

Microsoft Office

Job description

We are seeking a motivated and relationship-driven professional to support outreach and referral development for community-based home care services. In this role, you will help connect older adults, individuals with ongoing care needs, families, and community partners to high-quality home care support. The ideal candidate is a strong communicator who enjoys building trust, fostering partnerships, and representing a service that makes a meaningful difference in people’s lives.

• Develop and maintain relationships with referral sources, community organizations, healthcare providers, and other key partners.
• Promote home care services through presentations, outreach visits, networking activities, and community events.
• Identify opportunities to expand awareness of services and support business growth within the assigned market.
• Serve as a point of contact for prospective clients, families, and referral partners, providing timely and professional follow-up.
• Collaborate with internal teams to help ensure smooth communication from referral through service initiation.
• Track outreach efforts, referral activity, and market trends to support planning and performance goals.
• Represent the organization with professionalism, compassion, and a customer-focused approach.
• Support marketing initiatives, campaigns, and special projects as needed.

• Experience in marketing, sales, community outreach, healthcare, home care, or a related field preferred.
• Strong interpersonal and relationship-building skills.
• Excellent verbal and written communication abilities.
• Ability to work independently while managing multiple priorities.
• Comfortable with networking, public speaking, and community engagement.
• Proficiency with standard business software and CRM or tracking systems preferred.
• High level of professionalism, discretion, and customer service orientation.
• Knowledge of home care services, senior care, or healthcare referral processes is a plus.

• Energetic, proactive, and goal-oriented mindset.
• Ability to build rapport with diverse audiences.
• Strong organizational skills and attention to detail.
• Commitment to delivering compassionate and ethical service.

• Opportunity to make a positive impact in the community.
• Collaborative and supportive work environment.
• Room for professional growth and development.
• The chance to represent services that help individuals remain safe and comfortable at home.