Community & Ambassador Programs Lead

PepsiCo; Chicago (IL); On-site; USD 73,000 - 123,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Employee Assistance Program (EAP)

Retirement plan

Job summary

PepsiCo's poppi brand is seeking a Community Engagement Manager to lead day-to-day engagement across our 2M+ social audience and 90K+ TYB ambassadors. You will design authentic, real-world activations and guide a growing community-first program to deepen emotional connection with fans.

You'll manage a direct report, collaborate with marketing and brand teams, and act as a friendly, brand-voiced representative at events and online, driving thoughtful engagement and sustainable virality.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field required
• 2-4 years of experience in community management, brand engagement, or a related field, including experience managing or growing large ambassador or loyalty communities
• Experience in Surprise and Delight, TYB (Try Your Best) Platform, and Sprout Social preferred
• People management experience a plus
• Strong written communication and tone of voice, with the ability to respond in a brand aligned, authentic, and culturally fluent way
• Deep cultural fluency and social listening instincts, with the ability to translate sentiment insights into action
• High emotional intelligence and a track record of building trust and relationships with expansive community members
• Experience managing or mentoring team members, or strong readiness to take on people management
• Comfort with crisis management and real time response on social platforms
• Ability to operate in fast moving, ambiguous environments while maintaining consistency, warmth, and brand integrity
• Strong project management skills, with the ability to manage multiple community initiatives simultaneously
• Champion of poppi's brand values and community, with genuine enthusiasm for connecting with people online and in person

Responsibilities

• Own end to end community management across social platforms, including comments, DMs, fan mail, and hotline voicemails
• Monitor and analyze community sentiment and cultural conversations across platforms to inform brand tone, actions, and opportunities
• Ensure consistency in community voice, responsiveness, and experience across all touchpoints
• Use feedback loops from the community to influence product, content, and marketing decisions
• Drive positive brand sentiment and thoughtful, community-led virality through authentic engagement and relationship building
• Lead and grow the TYB loyal ambassador community of 90K+ active members, driving participation, advocacy, and ongoing engagement
• Develop strategy and communication cadence to keep the ambassador community engaged and activated
• Identify opportunities to deepen creator and consumer relationships through proactive outreach and engagement initiatives
• Design and deliver community first activations, including surprise and delight moments and IRL experiences
• Plan and host quarterly community events across the country, representing the brand in person and strengthening offline relationships
• Manage all audience sampling and community requests, including milestone moments (graduations, weddings) and trend led cultural opportunities
• Act as a key brand representative and "friend" of the community, embodying poppi's values and tone across all in person and online interactions
• Onboard, manage, and mentor a direct report, providing guidance, feedback, and career development support
• Delegate effectively to scale community operations while maintaining consistency and quality
• Build team capability alongside personal output, supporting growth in both
• Partner with marketing, social, and brand teams to ensure community insight is embedded into broader campaigns and storytelling
• Support crisis management and real time response handling on social platforms as needed
• Collaborate with the social media team to align community voice with broader content and brand strategy

Skills

Community management

Brand engagement

Social listening

People management

Crisis management

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Sprout Social

TYB Platform

Job description

PepsiCo's poppi brand is seeking a Community Engagement Manager to lead day-to-day engagement across our 2M+ social audience and 90K+ TYB ambassadors. You will design authentic, real-world activations and guide a growing community-first program to deepen emotional connection with fans.

You'll manage a direct report, collaborate with marketing and brand teams, and act as a friendly, brand-voiced representative at events and online, driving thoughtful engagement and sustainable virality.