Communications Strategy Supervisor

TRG; Dallas (TX); Sur place; USD 85 000 - 120 000; Plein temps

Résumé du poste

TRG seeks a communications supervisor eager to grow major brands and translate evidence-based theory into real-world practice. You will join our Strategy Collective, a cross-disciplinary team of strategists focused on brand, communications, media investments, and analytics.

In this role you’ll drive memory-building, ensure broad reach and consistent brand voice, and collaborate with client teams and internal specialists to move markets with data-driven insights.

Qualifications

• Five to seven years in communications strategy or closely related roles with growing responsibility.
• Solid understanding of media mix thinking, reach and attention principles, and ad stock concepts.
• Experience mentoring junior strategists and connecting brand, creative, media, and performance thinking.
• Track record of strong client outcomes and collaborative teamwork.
• Familiarity with major effectiveness frameworks and industry participation.

Responsabilités

• Execute evidence-based communications strategies including budget allocations and media mix inputs.
• Mentor strategists to foster effectiveness, collaboration, and curiosity.
• Collaborate across strategy, creative, brand, media investment, and analytics with clients when appropriate.
• Apply learning agendas and testing to measure impact on memory, brand bias, and long-term growth.
• Contribute to new business and growth by supporting strategy development for B2C and B2B clients.
• Engage with the marketing effectiveness ecosystem and related industry sources.

Connaissances

Evidence-based marketing

Strategic thinking

Data to insight

Mentoring

Cross-disciplinary collaboration

Storytelling & communication

Formation

Description du poste

TRG seeks a communications supervisor who is eager to grow major brands and turn evidence-based theory into real-world practice.

Join our Strategy Collective, a cross-disciplinary team of strategists specializing in brand, communications, media investments, and analytics. We’re looking for a supervisor to join our growing team with a passion for evidence-based marketing and a strong understanding of the econometric drivers of advertising profitability and how to apply them in the real world.

The Communications Strategy discipline is responsible for the design and stewardship of adaptive systems of communications influence, rather than static media plans – orchestrating paid, owned, partnered, and experienced touchpoints as an interconnected system that continuously builds mental availability across contexts, channels, and time. Your goal is to increase brands’ mental availability by building and refreshing memory structures across buying situations at scale. You will collaborate closely with fellow strategists in our Strategy Collective, plus our new business, brand management, and creative teams and directly with our clients.

This role focuses on achieving broad reach, excess share of voice, and brand consistency across the communications ecosystem, ensuring that brands are easily noticed, remembered, and recalled by all category buyers, particularly light buyers and non-buyers.

Simply put, if it doesn’t build memory, it’s not communications strategy.

What You’ll Be Doing

• Execute evidence-based communications strategies for client initiatives and workstreams, including tactical budget allocations, media mix inputs, and informed balance of brand and performance activity
• Support and mentor strategists, fostering a culture of effectiveness, collaboration, and curiosity – helping teams understand how integrated communications systems create memory and move markets
• Collaborate across disciplines – strategy, creative, brand, media investment, and analytics – while clearly articulating strategic rationales and recommendations internally and, when appropriate, with clients
• Apply and evaluate marketing effectiveness beyond short-term response, using learning agendas, testing approaches, and analytical thinking to understand how communications activity contributes to mental availability, brand bias, and longer-term impact
• Contribute to new business and growth efforts, including supporting strategy development and presenting sections of work in pitches across B2C and B2B categories
• Demonstrate familiarity with the marketing effectiveness ecosystem, including the Ehrenberg-Bass Institute, IPA, APG, LinkedIn B2B Institute, and other sources shaping evidence-based marketing thinking

What You’re Good At

• Anticipating what’s next – proactively identifying opportunities, risks, and gaps and driving work forward without waiting for direction
• Leading multiple priorities with clarity – resolving conflicting demands while protecting strategic integrity and delivery quality
• Translating data into insight – extracting meaningful signals from performance, category, and effectiveness inputs to inform creative, media, and communications decisions
• Operationalizing strategy – adapting processes, tools, and workflows when needed to ensure that communications systems function effectively in real-world conditions
• Communicating ideas with authority and clarity – articulating strategic rationales in writing, discussion, and client-facing environments
• Supporting and elevating strategists and senior strategists – reinforcing best practices, modeling accountability, and contributing to a culture of disciplined, evidence-based thinking
• Maintaining composure under pressure – bringing energy, focus, and solutions‑oriented leadership to complex or fast‑moving situations

What You Have In Your Background

• Five to seven years of experience in communications strategy or closely related roles, with growing responsibility for client work and strategic output
• Solid understanding of core communications strategy tools and frameworks, including media mix thinking, reach and attention principles, share of search, and introductory ad stock concepts
• Experience supporting and mentoring junior strategists, helping them connect brand, creative, media, and performance thinking into cohesive plans
• A track record of contributing to strong client outcomes and collaborative team environments
• Familiarity with key effectiveness frameworks, including How Brands Grow (Sharp), Building Distinctive Brand Assets (Romaniuk), The Long and the Short of It (Binet & Field), and The Case for Creativity (Hurman)
• Curiosity and commitment to continued learning through training, certifications, or industry participation related to marketing effectiveness