Communications Specialist

Point32Health Services; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Point32Health is seeking a public relations professional to support campaigns, content development, press materials, and sponsorship tracking under the Director of Public Relations.

You will manage the organization's social platforms, help maintain high-quality websites, coordinate with cross-functional teams, research and distribute daily news clips, and ensure accessibility and compliance across digital assets to enhance the consumer experience.

Qualifications

• Bachelor's degree in Communications, English, Journalism, or a related field.
• 2–4 years' experience in Communications.
• Business and news writing and editing experience required; knowledge of common style guides essential; experience in corporate communications or marketing department preferred.
• Preferred: Experience in the health care industry.

Responsibilities

• Write and edit briefing documents, award applications, and fact sheets.
• Maintain tracker of enterprise sponsorships and budget; coordinate with design agency for sponsorship ads and event tickets.
• Serve as community manager across the organization's social platforms.
• Coordinate with senior social media specialist to share company news and announcements.
• Manage relationships with internal teams on communications initiatives and programs.
• Conduct research for op-ed guidelines, articles, and talking points; distribute daily news clip reports.
• Maintain and update websites using CMS (Acquia/Drupal/WordPress).
• Analyze web events using Google Analytics and GTM; report trends.
• Assist with research and analysis of digital marketing presence and improve organic reach.
• Adhere to brand standards and quality controls across content.

Skills

Writing

Editing

Social media mgmt

Public relations

Project management

Attention to detail

Education

Bachelor's degree in Communications

Tools

WordPress

Drupal

Acquia

Google Analytics

Google Tag Manager

Job description

Who We Are

Point32Health is a leading not-for-profit health and well-being organization dedicated to delivering high-quality, affordable healthcare. Serving nearly 2 million members, Point32Health builds on the legacy of Harvard Pilgrim Health Care and Tufts Health Plan to provide access to care and empower healthier lives for everyone. Our culture revolves around being a community of care and having shared values that guide our behaviors and decisions. We've had a long-standing commitment to inclusion and equal healthcare access and outcomes, regardless of background; it's at the core of who we are. We value the rich mix of backgrounds, perspectives, and experiences of all of our colleagues, which helps us to provide service with empathy and better understand and meet the needs of the communities where we serve, live, and work.

We enjoy the important work we do every day in service to our members, partners, colleagues and communities. Learn more about who we are at Point32Health .

Job Summary

Under the direction of the Director of Public Relations, and working closely with the VP of Public Relations.

• Supports Public Relations team on public relations campaigns, content development, public relations materials (fact sheets, press releases, executive profiles, website messaging, etc.), and helping to track and maintain enterprise sponsorships.
• Supports the community management function of the company's social media platforms.
• Supports maintaining high-quality, high-performing websites. Additionally, the ideal candidate will advocate for, and be mindful of, the consumer experience and user experience.

Key Responsibilities/Duties - what you will be doing

Public Relations

• Write and edit a variety of materials, including briefing documents, award applications, fact sheets, etc.
• Maintain tracker of enterprise sponsorships and budget and work with internal design agency to create sponsorship ads pertaining to executive or corporate specific sponsorships. Also help with ticket management for any sponsored events.

Social Media

• Serve as community manager across the organization's social platforms, responding to questions and comments in an efficient and timely manner.
• Coordinate with sr. social media specialist for information sharing on upcoming company news and announcements to be shared on social media channels.
• Serve as back up to sr. social media specialist

Relationship Management

• Manage relationships with internal teams/cross functional departments on communications initiatives and programs.
• Participate and/or represent Public Relations at interdisciplinary/multi-department meetings pertaining to an array of initiatives, programs and plans involving a wide range of topics

Research and Press Coverage

• Conduct various research as needed (e.g., op-ed guidelines, articles, reporter background research, information for talking points and speeches)
• Manage newspaper subscriptions
• Draft, execute and distribute daily news clip reports via email, ensuring articles, and company and industry news is thoughtful and relevant to the readership

Website Management

• Maintain and update websites (e.g., pages, tags, images, titles, metadata) within content management systems(Acquia/Drupal preferred, WordPress, Oracle)
• Create, edit, and publish web content (copy, video, imagery), ensuring execution to strategy and quality control management
• Partner with internal editorial sub team to ensure the quality and accuracy of content updates
• Analyze and implement web events using Google Analytics and Google Tag Manager, to examine trends and report on performance
• Assist with the research and analysis of plan's current digital marketing presence and develop efforts to improve organic reach
• Partner with IT and external vendors to execute website enhancements and modifications
• Monitor continued website accessibility and compliance with contracted requirements per state or federal programs, making updates as necessary
• Assist with ad-hoc digital projects as they arise
• Adhere to the organization's standards and consistency in style and tone, and maintain the highest possible quality standards on a consistent basis

Qualifications - what you need to perform the job

Education

Required (minimum): Bachelor's degree in Communications, English, Journalism, or a related field.

Experience

• Required: (minimum) 2-4 years' experience in Communications
• Business and news writing and editing experience required; knowledge of common style guides essential; experience in corporate communications or marketing department preferred.
• Preferred: Experience in the health care industry a plus.

SKILL REQUIREMENTS

• Requires ability to handle multiple tasks simultaneously under time pressure.
• Requires ability to exercise appropriate judgment and discretion as necessary.
• Involves attention to detail and use of various sources of communication to effectively impart information to others.
• Must be able