Communications Specialist

City of Fort Worth; Fort Worth (TX); Hybrid; USD 60,000 - 78,000; Full time

Benefits offered by this job

11 Paid Holidays

Medical

Dental

Vision

Paid Time Off

Pension Plan

Professional Development Opportunities

Job summary

The City of Fort Worth seeks a Communications Specialist – Digital Media to lead digital campaigns, manage social media content, and support city communications.

The role requires a Bachelor's in communications or related field and 3 years of experience; preferred tools include Sprout Social, Hootsuite, Adobe Creative Suite, and Canva; bilingual candidates are encouraged.

Qualifications

• Bachelor's degree from an accredited college or university with major coursework in Communications, Advertising, Public Relations, Journalism, Marketing, Public Administration, or a related field
• Three (3) years of increasingly responsible experience in communications, public relations, marketing, digital media, social media management, journalism, or a related field

Responsibilities

• Digital media campaigns and social media education and promotion initiatives
• Coordinates with communications staff to identify timely digital messaging opportunities and support paid social media advertising efforts, including placement of social media advertising buys when assigned
• Develops and executes digital media and social media strategies; creates and schedules social media content; provides live event coverage and real-time content updates; writes captions and post descriptions; oversees social media platforms and digital engagement activities; and monitors platform performance
• Produces weekly, monthly and executive-level digital media analytics reports; tracks social media performance metrics, engagement trends and audience growth; monitors emerging digital and social media trends; and recommends content strategies and platform optimizations based on data analysis
• Monitors campaign performance and ensures digital content aligns with City branding, accessibility standards, and communication objectives
• Collaborates with FWTV and Graphic Artists to produce digital media content in formats specific to the City’s social channels

Skills

Digital media strategy

Social media management

Analytics reporting

Education

Bachelor's degree

Tools

Sprout Social

Hootsuite

Adobe Creative Suite

Canva

Job description

Pay Range: $28.84 - $37.49/hr. | $59,984 - $77,979 annual compensation

Job Posting Closing on: Thursday, September 24, 2026

Workdays & Hours: Monday – Friday 8 am – 5 pm; Some evening/weekend work required.

This is an in-person position and after probation may have the ability to work one remote day at the discretion of departmental needs.

Benefits for this position include: 11 Paid Holidays, Medical, Dental, Vision, Paid Time Off, Pension Plan, Professional Development Opportunities. Find Out More!

The City of Fort Worth is one of the fastest-growing large cities in the U.S. Our employees serve the needs of over 1,000,000 residents, promoting our values of exceptional customer experience, mutual respect, embracing our diversity, continuous improvement, ethical behavior, and accountability.

A Communications Specialist – Digital Media job is available with the City of Fort Worth Communications and Public Engagement Department’s SHOP Division.

Minimum Qualifications

• Bachelor's degree from an accredited college or university with major coursework in Communications, Advertising, Public Relations, Journalism, Marketing, Public Administration, or a related field


• Three (3) years of increasingly responsible experience in communications, public relations, marketing, digital media, social media management, journalism, or a related field

Preferred Qualifications

• Experience developing, implementing, and managing digital media and social media strategies for an organization


• Experience using social media management and analytics platforms such as Sprout Social, Hootsuite, or similar tools to monitor performance and produce reports


• Proficiency with digital content creation tools, including Sprout Social, Hootsuite, Adobe Creative Suite, Canva, or similar software for digital content development


• Bilingual

The Communications Specialist Job Responsibilities Include

• Responsible for digital media campaigns and social media education and promotion initiatives


• Coordinates with communications staff to identify timely digital messaging opportunities and support paid social media advertising efforts, including placement of social media advertising buys when assigned


• Develops and executes digital media and social media strategies; creates and schedules social media content; provides live event coverage and real-time content updates; writes captions and post descriptions; oversees social media platforms and digital engagement activities; and monitors platform performance


• Produces weekly, monthly and executive-level digital media analytics reports; tracks social media performance metrics, engagement trends and audience growth; monitors emerging digital and social media trends; and recommends content strategies and platform optimizations based on data analysis


• Monitors campaign performance and ensures digital content aligns with City branding, accessibility standards, and communication objectives


• Collaborates with FWTV and Graphic Artists to produce digital media content in formats specific to the City’s social channels

Working Conditions and Physical Demand

• Depending on assignment, positions in this class typically require touching, talking, hearing, seeing, grasping, standing, stooping, kneeling, crouching, reaching, walking and repetitive motions.


• Sedentary Work – Depending on assignment, positions in this class typically exert up to 10 pounds of force occasionally, a negligible amount of force frequently, and/or or constantly having to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Conditions of Employment

The City of Fort Worth is proud to be an Equal Employment Opportunity employer. It is the policy and practice of the City to recruit, hire, train and promote a diverse workforce without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or another non-merit factor.

The City of Fort Worth is committed to full compliance with the Americans with Disabilities Act. Reasonable accommodations may be made to enable qualified individuals with disabilities to participate in the job application or interview process and to perform essential job functions.

Candidates who do not meet the Education requirement, may be considered if they have more relevant work experience than the position requires. Those selected for employment will be required to pass Pre-Employment checks depending on the position requirements. Those could include, but are not limited to: criminal background check, drug screen, education verification, etc. criminal convictions will be considered on a case-by-case basis. Employees are paid by direct deposit only.