Communications Specialist

Texas Association of Counties; Austin (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

Texas Association of Counties seeks a communications professional to develop strategies, content and messaging for print and digital materials. You will serve as a liaison to internal departments and help manage podcasts, magazines, blogs and other media assets.

You will oversee projects from planning to measurement, craft engaging materials for multiple channels, and ensure alignment with TAC's mission and brand. Some travel is required.

Qualifications

• Bachelor's degree in communications, journalism, or related field; six to eight years may substitute.
• Minimum five years’ experience in a communications-related field, including journalism, media, publications, public relations or marketing.
• Experience with local government, professional associations, insurance, or risk management is strongly preferred.
• Experience in a client-facing role developing marketing and communications materials for products or services is strongly preferred.

Responsibilities

• Oversees communications projects from strategy development to results measurement.
• Serves as liaison to at least one internal department and assists with media assets (podcast, magazine, blog).
• Creates content for publications, promotional materials, website, social media and other digital platforms.
• Writes, copyedits, proofs, and revises communications content as necessary.
• Coordinates and manages client requirements and project timelines.
• Develops and implements comprehensive communication strategies aligned with organizational goals.
• Ensures materials reflect TAC's mission and brand standards.

Skills

Communication skills

AP style

Social media content creation

Client-facing

Education

Bachelor's degree in communications, journalism, or related field

Tools

Adobe Creative Suite

Microsoft Office

SharePoint

PowerPoint

Content Management Systems

Job description

This position is posted at the Level II classification; however, candidates with higher-level experience may be considered for placement in a more advanced role within the career ladder, depending on qualifications and background.

Position Overview

Responsible for developing communications strategies, content and messaging for various print and digital communication materials. Serves as communications liaison to at least one Texas Association of Counties’ internal department and assist with various communications department media assets (podcast, magazine, blog, etc.). Oversees communications projects from development of strategy to measurements of results. Directs or assists in development and implementation of related digital marketing efforts. Required to develop understanding of client needs and actively manage assigned accounts. Some travel is required.

Essential Job Functions

• Oversees various communications projects from development of strategy to measurements of results.
• Serves as communications liaison to at least one Texas Association of Counties’ internal department and assists with communications department media assets (podcast, magazine, blog, etc.).
• Creates content for publications, promotional materials, website, social media and other digital platforms.
• Writes, copyedits, proofreads, and revises communications content as necessary.
• Identifies assigned client requirements, serves as liaison to facilitate project management and compliance with project needs.
• Develop and implement comprehensive communication strategies aligned with organizational goals.
• Understand and meet the needs of assigned clients. Actively manage client accounts and ensure client satisfaction.
• Understands the mission of the Texas Association of Counties (TAC) and ensures that is accurately portrayed throughout materials.
• Performs other duties as assigned.

Functional Responsibilities for Assigned Focus Area

• Develops clear, actionable marketing and communications content that increases awareness and understanding of risk management services, benefits and coverage options.
• Maintains deep understanding of assigned business lines, target audiences and relevant industries to develop and implement marketing strategies that advance business objectives, reinforce brand identity, and strengthen member engagement.
• Coordinate the timely production of content and deliverables by engaging stakeholders, managing timelines, obtaining buy-in, and utilizing tools such as production calendars and project-tracking software.
• Translates complex risk management and coverage information into engaging, accessible, and audience-appropriate content across channels, including educational webinars, digital marketing, social media, and member outreach.
• Ensure the quality, consistency, accuracy, and brand alignment of all content, verifying information against reliable sources and upholding TAC's reputation, goals, and brand standards.

Non-essential Job Functions

• May serve as Communications liaison on a TAC committee.

Experience / Education Requirements

• Bachelor's degree in communications, journalism, or a related field required. Six to eight years of relevant work experience may be substituted for a bachelor's degree.
• Minimum five years’ experience in a communications-related field, including journalism, media, publications, public relations or marketing.
• Experience with local government, professional associations, insurance, or risk management is strongly preferred.
• Experience in a client-facing role developing marketing and communications materials for products or services is strongly preferred.

Other Skills & Abilities

• Excellent communication skills, both written and verbal, and the ability to work with persons from a variety of cultural, economic and educational backgrounds.
• Proficient in AP style.
• Proficient in Microsoft Office products including Outlook, Word, Excel, SharePoint and PowerPoint.
• Proficiency in Adobe Creative Suite preferred.
• Proficiency with creating content for social media (Facebook, X, LinkedIn and Instagram) preferred.
• Knowledge of email marketing services and content management systems preferred.
• Position requires a high degree of professionalism in representing TAC in significant contacts with elected officials and members.
• Must function independently with minimal supervision.
• Excellent time management and record keeping required.
• Will be required to attend various conferences, events and other necessary
• Current Texas driver’s license with good driving record required; must be able to drive.