Communications Manager

Visit Hershey & Harrisburg; Hershey (PA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Free Hersheypark admission

Employee discounts

Medical/Dental/Vision coverage from on

401K

Job summary

Hershey Entertainment & Resorts Company (HE&R) is seeking a persuasive writer and team leader to develop and lead internal and external communications strategies that drive employee engagement and awareness of our hospitality and culinary portfolio.

The ideal candidate will oversee influencer marketing, media relations, crisis communications, and executive communications, partnering with senior leaders to ensure consistent messaging across all Hershey brands.

Qualifications

• 7-10 years of related experience in communications or hospitality PR.
• Bachelor’s degree required; minimum 5 years supervisory experience.
• Proven writer and presenter with strong executive collaboration.
• Experience with Sprout Social and mass communication systems.

Responsibilities

• Lead internal/external communications strategy to drive employee engagement.
• Plan influencer marketing for resort brands and coordinate with stakeholders.
• Develop content strategies for social media channels across brands.
• Lead traditional media relations for hotel, lodge, and dining brands.
• Prepare talking points and FAQs; train executives for media.
• Support crisis communications and plan destination initiatives.

Skills

Strong writing

Public speaking

Team leadership

Social media management

Strategic communications

Education

Bachelor’s degree

Tools

Sprout Social

Microsoft Office

Google Applications

Mass communication systems

Job description

Hershey Entertainment & Resorts Company (HE&R) is an award‑winning entertainment & hospitality organization with properties including Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company’s Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.

This position will develop and lead both internal and external communication strategies to drive employee engagement and increased awareness of Hershey Entertainment & Resorts, with a focus in promoting the hospitality and culinary portfolio. The ideal candidate is a persuasive writer, strong editor, enthusiastic brand ambassador and team leader to help drive the growth of both a destination and legacy company.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Job Duties (Items marked with an asterisk are essential functions of this position)

• Lead HE&R corporate/internal/employee communications strategy, including writing materials, creating templates, outlining the annual content calendar, identifying ways to better communicate with team members and drive employee engagement, and managing the mass communication system.*
• Lead influencer marketing for Resort brands, planning visits and coordinating with stakeholders to showcase the destination and The Official Resorts of Hersheypark.*
• Work closely with Communications team members to implement the content strategy for diverse social media channels.
• Create communications plans for the continued expansion of the Resorts portfolio.
• Lead traditional media relations efforts for The Hotel Hershey, Hershey Lodge, Hersheypark Camping Resort, Hershey Inn & Suites, and Dining In Hershey brands.
• Develop talking points and FAQs.
• Work with general managers and company leadership on town hall meetings to ensure consistent messaging and presentations.*
• Ensure relevant company websites and information are updated, including board/leadership, DE&I web page, Jobs.com, Indeed, etc.*
• Train/prepare spokespersons/executives for media interviews, events, and appearances, as necessary.*
• Serve as a valued member of the Crisis Communications team.
• Support the destination team on planning and execution of destination initiatives.*
• Perform other duties as assigned.

Qualifications

• 7-10 years of related experience.
• Industry Experience – Communications, Public Relations, Community Relations, Hospitality/Tourism.
• Minimum of 5 years of supervisory experience.
• 18 years of age or older.
• Bachelor’s degree.
• Must have a valid Driver’s License.

Knowledge, Skills, and Abilities

• Detail oriented with the ability to execute both quick turnaround projects and long‑term strategic plans.
• Skilled in the use of Microsoft Office applications, Google Applications, Sprout Social, and mass communication system(s).
• Ability to represent the company in various settings, events, etc.
• Experienced in working with key executives and operations team members.
• Must have a strong writer and presenter.
• Must be a team player and willing to learn and use social media channels to reach targeted audiences.
• Must be an expert in all things Hershey, PA, Milton Hershey School, and HE&R history.

Job Demands

• Climbing stairs occasionally (< 33%) up to 20 ft in height.
• Lifting occasionally (< 33%) up to 15 lbs.
• Hand/eye coordination occasionally.
• Sitting constantly (> 67% of the time).
• Standing occasionally (walking).
• Visual ability to operate moving equipment such as a car, truck, golf carts, etc.
• Visual ability to perform detailed work at close distances (computer screens, accounting ledgers, using measurement devices).
• Verbal communication of detailed information to others regularly via phone or in person.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Hershey Entertainment & Resorts is an Equal Opportunity Employer.